Aiken’s brand planning

Shanghai Aiken Brand Planning Co., Ltd. is a professional consulting organization dedicated to brand system construction, service system construction, and corporate culture system construction. It is led by the most distinctive and largest Taiwan Aiken ICON Strategy Group in Asia in Shanghai. established. Aiken brand is currently based in Shanghai and serves the whole country. Its main service areas include large group companies, tourism industry and financial industry.

After years of hard work, the Aiken brand has always taken "building an integrated operating platform full of professional capabilities and creative spirit" as its corporate vision, advocating optimizing the strategic image of the enterprise, creating brand benefits, and inheriting cultural power. , win a great future for the enterprise with "effective results", have accumulated a lot of rich full-case experience in the industry, and gradually developed into a leading brand comprehensive service consultant in China. In 1985, ICON consulting company was established in Taiwan;

In 1994, the first case where ICON entered the mainland of China - Ningbo Shanshan Group introduced CI projects;

< p>In 1995, the CI project introduced for Shenzhen Overseas Chinese Town Group made Aiken Momo officially associated with tourism enterprises;

In 1996, the CI project introduced for Shenzhen Window of the World, Aiken Momo cooperated with tourist attractions for the first time ;

In 1998, ICON's business headquarters in China, Shenzhen Aiken Moshi Consulting Company, was established;

In 2002, a corporate culture project was introduced for Shenzhen Happy Valley, Aiken Moshi and OCT Group Working together again;

In 2003, the Aiken Shanghai Corporate Beauty Research Center was established, mainly providing theories and ideas on corporate beauty, and publishing a series of systematic books, brand licensing, magic output, intellectual industry alliances and prestigious schools Academic exchange and cooperation;

In 2003, Dalian Sun Asia Ocean World introduced a cultural CI new image project;

In 2004, Beijing Aiken United Consulting Company was established, focusing on theme planning an international institution;

In 2004, Beijing Aquarium introduced the corporate culture development project;

In 2005, Shenzhen Aiken Hongyang Consulting Management Co., Ltd. was established;

In 2008 Shanghai Aiken Brand Planning Company was established and has successively provided services to large theme parks such as Suzhou Paradise, Spring and Autumn Yancheng, Changzhou Dinosaur Park, and Sijiyue Hot Spring; as well as financial institutions such as Yinzhou Bank, Cixi Bank, Donghai Bank, and Xiangyi Rongtong. Regular service module

Cultural CI construction - clarification of MI business philosophy, differentiation of VI visual system, standardization of BI service planning

360° brand building - sorting and integration of brand resources, Brand Integrated Communication

Corporate Culture Construction - Dual Lines of Corporate Cultural Activities and Training

Service System Construction - BI Service Standard System Training

Specialized Service Module Tourism service brand: The competitiveness of tourism units has been greatly improved

Cultural upgrade - theme culture upgrade

Brand upgrade - brand integrated marketing

Service upgrade - Scenic area service specifications

Product upgrade - tourism product development

Management upgrade - clear management system

Financial service brand: overall solution for financial brand

Product upgrade—financial product integration

Service upgrade—outlet service improvement

Image upgrade—brand image development

Brand upgrade— Brand integrated marketing

Cultural upgrade - corporate culture shapes large groups

Shenzhen OCT Group, Shanshan Group, Hualian Development Group, Shenzhen Special Development Group, Shanghai Huayuan Life Group, Huaqiang Group, Shenzhen Property Group, Guangdong Kelon Group, Hongdou Group, Bohai Group, Bird Mobile Phone, Shuanglu Battery, Dahongying Cigarettes, Jiangjun Cigarettes, Yinlu Food, Liuhe Group, Zotye Automobile, Ordos, Mona Group, Hangzhou Silk Group etc.

Tourism Industry World Window, Happy Valley (Shenzhen), Happy Valley (Beijing), Hengfeng Hotel, Royal Hot Spring, Dalian Sunya Ocean World, Beijing Aquarium, Harbin Polar Museum, Suzhou Paradise, Dinosaur Park, Spring and Autumn Paradise, Lianyun Valley Resort, Clearwater Bay Hot Spring, Sijiyue Hot Spring and other financial industries Zhejiang Rural Credit Union, Jilin Credit Union, Tianjin Rural Cooperative Bank, Jiangsu Xizhou Rural Commercial Bank, Ningbo Yinzhou Cooperative Bank, Ningbo Donghai Bank, Xiaoshan Rural Cooperative Bank, Cixi Rural Cooperative Bank, Changchun Rural Commercial Bank, Shenzhen Minsheng Bank, First Venture Securities, Donghai Bank, Zhangjiagang Rural Commercial Bank, Haian Cooperative Bank, Xiangyi Rongtong and other theme tourism categories

OCT Group Window of the World Brand Culture Project

OCT Group Happy Valley (Shenzhen/Beijing) Corporate Brand Culture Project

Changzhou Chunqiu Yancheng Tourist Area Brand Culture Project

Chinese Dinosaur Park CIS Project

Suzhou Paradise Enterprise CIS Project

Sun Asia Ocean World Corporate Brand Strategy Planning, Corporate Culture Construction (Listed Enterprise)

Beijing Aquarium Corporate brand strategy planning, corporate culture construction

Shenzhen Royal Hot Spring Brand Culture Strategy

Zhejiang Wuyi Qingshui Bay Brand Culture Strategy

Lianyungu Hot Spring Brand Strategy

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Suzhou Paradise Sijiyue Hot Spring Brand Strategy...

Financial Cixi Rural Cooperative Bank CIS Project

Zhejiang Rural Credit Cooperatives United CIS Project

< p>CC Corporate Culture Construction of Ningbo Yinzhou Bank

CIS Project of Donghai Bank

Zhangjiagang Rural Commercial Bank Brand Project

Jilin Rural Credit Cooperative Brand Project

Xiangyi Rongtong Group Brand Culture Project

China Minsheng Bank Shenzhen Branch Service Culture System Introduction

Group-type Overseas Chinese Town Group

Huaqiang Group Brand Project< /p>

Shanghai Shanshan Corporate Image and Corporate Culture Project

China Huayuan Group Corporate Image Project

Lessy Group CIS Planning

Zhuhai Port Group CIS Planning

Shenzhen Hualian Development Group Brand Project

Shandong Bohai Group Brand Culture Project

Ningbo Dahongying Group Brand Culture Project