A town without industry has no soul, eight innovative cases of cultural tourism towns with characteristics

In recent years, with the acceleration of the new urbanization process and the continuous improvement of people's living needs, large and small towns have become "modern" in front of our eyes: high-rise buildings, wide roads, glass curtain walls ... where we are, we are familiar with each other. "One side of a thousand cities" is undoubtedly the sorrow of some urban construction now, but there are also amazing faces. "Not every small town has to grow into a giant". Look at these low-key cultural travel towns, and maybe you will find another sky!

Napa Valley, located 8km north of San Francisco, California, USA, is the first world-class wine producing area in the United States. It consists of eight small towns, and it is a long and narrow area 35 miles long and 5 miles wide, with beautiful scenery and pleasant climate.

since the mid-19th century, based on the development of traditional grape planting and wine-making industry, it has now become a comprehensive rural leisure town cluster famous for its wine culture and manor culture, including wine tasting, catering, health preservation, sports, weddings, conferences, shopping and various entertainment facilities. It receives 5 million tourists from all over the world every year, and its tourism economic income exceeds 6 million US dollars, directly creating more than 2, jobs for the local area.

Napa Valley Town is so successful, thanks to the unified planning and differentiated positioning of the towns in Napa Valley by the local government; Fully rely on the resources of primary and secondary industries to plan the product system and festival activities. Grape planting and wine making in Napa Valley are not only the pillars of local economic development, but also provide landscape resources and development foundation for local tourism product system and festival activities. At the same time, the establishment of tourism industry by government-enterprise cooperation also promotes the development of local tourism industry.

Hershey Chocolate Town in the United States is located in Hershey Town, Pennsylvania, USA, also known as Hershey Town. The town has a population of more than 21,, which is 23 kilometers away from Washington and only 1 minutes' drive from Harrisburg International Airport. Hershey Chocolate Town is the headquarters of Hershey Chocolate Company, which is surrounded by mountains, lush forests and beautiful natural environment.

Today, Hershey Town has three modern chocolate factories, the output of which ranks first in the world, with an annual output of 33 million KISSES chocolates. Hershey has become the IP of Hershey town and symbolized and characterized its chocolate culture. The most typical ones are signboards such as "CHOCOLATE AVENUE" and "COCOA AVENUE". The 128 street lamps and lampshades on the Chocolate Avenue are also in the shape of "KISSES" chocolate, and every sketch and artificial small landscape is printed with Hershey's image.

Features of Hershey Town: Excellent location and transportation, located in the suburb of Harrisburg, only 1 minutes from the airport and about 2 kilometers from Washington; Rich in natural resources, surrounded by green mountains and beautiful natural scenery; Cultural IP is remarkable, and Hershey has become a symbol of the history and culture of the town; It has a strong industrial base-chocolate production.

the word SPA comes from the border town of spa in Belgium, where there are many hot springs. The local residents have been treating various diseases and pains by soaking in hot springs since the ancient Roman period two thousand years ago.

SPA's reputation reached its peak in the 18th century, which not only attracted dignitaries from European countries to take a bath, but also made SPA officially synonymous with hot spring station and hot spring water in English and other languages. It is no wonder that although spas can be seen everywhere today, SPA people can still proudly insist that SPA is the hometown of Spa.

and there is only one real SPA, that is, the spa station located on the hillside near the tourist center of the town. Founded in 1868, it is considered to be the oldest and most luxurious SPA physiotherapy center in the world. To get there, you need to take a special escalator.

Spa, surrounded by green trees and decorated with castles, is not only the hometown of hot spring physiotherapy, but also the venue for Formula One racing. Spa Racing Track is about 1 kilometers southeast of Spa City. It takes advantage of the natural terrain of Athan Mountain, with a total length of about 7 kilometers. It is the one with the strongest fluctuation in Formula One racing venues.

Evian, also translated as Evian, is located in the northern part of Haut-Savoie, France, with more than 7, residents. It is backed by the Alps, facing Lake Le Mans, and opposite the lake is Lausanne, Switzerland. It is a good place for French people to spend their holidays, recuperate in summer and ski in winter. The theme and legend of "water": Evian means "water" in Latin, and the theme of water is all around Evian Town.

Evian town is rich in core resources, mainly including mineral water, hot springs, flowers and buildings.

The source of mineral water in Evian town is the Alps. It comes from mountain snowmelt and mountain rain. After 15 years of natural filtration and mineralization of glacier sand, precious Evian water has been formed.

The hot springs in Evian Town come from the Alps. The spring water is clear and clean, containing calcium, magnesium, zinc and tin, which has great medical and health care functions.

Evian town has a lot of flowers. The local climate in Evian town is pleasant and suitable for flowers and plants. The local residents are also very good at decorating their homes with beautiful flowers, which is known as the city with the most flowers.

Most of the buildings in Evian Town are typical 19th century French architectural styles.

the biggest advantage of Evian town is that it has the industrial characteristics that keep pace with the times, and based on this, it has formed a region that relies on water resources and is driven into the advanced stage of health vacation by high-end health management projects, gradually establishing a perfect vacation function system, and at the same time realizing the extension and development of the industrial chain.

Tairong Town (which has been merged with Kitajima Town and renamed Beirong Town) is located in Tottori Prefecture, Japan, and is a small town facing the Sea of Japan. Although there are only more than 5, families, it is now a pilgrimage site for the Japanese "conan fan".

A successful cultural logo reminds the world of this town, and it is its greatest feature to integrate Conan, an anime image, into all aspects of the town's development.

First, build Conan Museum, which is a unique white building. Centered on Detective Conan, this museum lays out the splendid world of G?sh? Aoyama's works. The exhibition area including personal introduction, comics and animation works and a large number of animation and handicraft shops have also been set up in the museum, which has brought huge economic benefits to Beirong Town.

Greenwich is located in Connecticut, USA. As a small town with a population of only 6, and an area of 174 square kilometers, it is a paradise for hedge funds, with a per capita income of $9.3 million and the highest asset density in the world.

First of all, the town is only 6 kilometers away from the financial center new york, about 45 minutes' drive. It has all the supporting conditions required by hedge funds and can effectively undertake the spillover of new york's financial core industries. In addition, there are three airports around the town, and the transportation is very convenient.

Secondly, thanks to the government's preferential tax policies, since the beginning of this century, the town has attracted a large number of brokers, hedge fund supporting staff, etc., and the number was as high as 4, at one time, and the number of its employees has also doubled compared with that in 199. Compared with hedge fund practitioners working in new york, employees who earn 1 million dollars a year in Greenwich can pay 5, dollars less personal income tax. Moreover, the property tax in new york is as high as 3%, while that in Greenwich is only 1.2%.

Finally, the small town with trees and beautiful environment is much more livable than new york, which is noisy, chaotic, densely populated and extremely compressed in living space. Robert Lardon, an adviser to the mayor of Greenwich, previously publicly stated that the town has good community services. "Here, there are many international brands and restaurants, and the family members and company members of fund managers can live a safe and comfortable life."

In Greenwich, the journey between the office and home may only take 1 minutes; There are good places for running and walking dogs everywhere near the residence; Spacious and comfortable housing, away from the repression and crowding in new york; There are many good schools to choose from. The town is also very international. Among the more than 6, permanent residents, 27% come from countries with different cultural backgrounds, including elites from China and Singapore. When walking on the street, they will hear the languages of different countries.

Thanks to these favorable conditions, the scale agglomeration effect of Greenwich Town was formed, which further promoted the adjustment of local industrial structure.

Chemainus, a world-famous mural town, is located about 8km north of Victoria, the southern tip of vancouver island, with a history of about 15 years. Mural art has changed this small town, which used to rely on wood industry for its survival, and injected new vitality into the development of tourism in the town.

The government played a very important role in the transformation and revival of the town. They started the revival project of the town, and invited famous artists from all over the world to devote themselves to painting 12 murals on the walls of the town (5 in 1982 and 7 in 1983).

These murals mainly describe the logging history and local customs of this century-old town, which is a model of combining modern art with traditional heritage. Gradually attracted many tourists to visit the town, and also attracted other artists to join the team of painting murals. Up to now, there have been 39 large-scale wall paintings (including about 3, small murals) and 8 sculptures, which formed the mural festival, and the related tourism industry began to shine, and an unknown town began to enjoy the reputation of outdoor art gallery.

fangzi town is located in fangzi district, Weifang city, Shandong province, and developed on both sides of the central axis with fangzi section of Jiaoji railway. it was once a colony of Germany and Japan, and was originally an old fangzi area. due to historical reasons such as coal mine emptying and railway diversion, the old fangzi area gradually became silent in recent years, losing its former prosperity, and development and construction began in 28.

driven by cultural creativity, this once abandoned and dilapidated building complex has regained its vitality. The Jiaoji Railway Museum will be built at the former Fangzi Railway Station along the railway facilities built in Germany. Establish the "798" art district in Shandong by using the relatively independent courtyard of German architecture and open the oil painting creation base;

Use the century-old old houses, alleys, railways, old railway stations, small hotels, old banks, cloth shops and rice shops to build film and television bases with modern historical themes and develop cultural and creative industries. In the transformation, the town of Fangzi fully retains the characteristics of German architecture and embodies a higher level of aesthetic connotation.

After the renovation of the town was completed, many exchange activities were organized, such as the "Stupid Workshop" China Oil Painting Invitational Exhibition, the 21 National Table Football Open, the Contemporary Russian Oil Painting Exhibition, and the "Research and Transcendence"-the second small oil painting exhibition in China, which attracted celebrities from the cultural, sports and art circles to know about the town. In addition, it was also the shooting base of the Hollywood film "Flying Man".

second, these towns fully develop local resources instead of blindly seeking foreign countries for greatness, thus realizing the development characteristics of the surrounding environment and local human resources.

Third, these small towns are relatively moderate in scale, neither blindly spreading cakes, nor can any business be stationed. By setting the threshold, they make the format more cohesive and the characteristics more obvious. Such core competitiveness can be imagined.

finally, these small towns let us intuitively see that they have been positioned at the time of initial planning and construction, and they are the first in the regional characteristic cultural and creative towns by virtue of their core competitiveness.

We hope that all Wenchuang towns should form their own style based on the characteristics of the above-mentioned towns and become a creative and long-lasting town.

In China, faced with the construction of small towns entering the 2. era, how do small towns find their own characteristics and enrich their own industrial development? What is the difference from the perspective of top-level design and planning?