Virgin Atlantic's Virgin slogan

Virgin Atlantic's slogan will change with different situations, mainly irony, such as:

Impossible BA/AA

Mainly to protest against the planned merger of American Airlines (AA) and British Airways (BA), which will monopolize the market of the North Atlantic route and is also the longest-used route.

Mine is bigger than yours.

At that time, Virgin Atlantic was the first airline to use the longest passenger plane A340-600. The slogan is to tell its competitors "I have more than you".

Four engines, four long trips

Airbus originally used this as a slogan, but it was later adopted by Virgin Atlantic. The aim is to satirize British Airways' long-distance passenger planes Boeing 767 and Boeing 777 with four engines, but this slogan was cancelled in 2006 because Virgin Atlantic ordered Boeing 787 with only two engines. The second 4 refers to for, because the syllables of four and for are similar in English.

Avoid q

In order to promote the London-Hong Kong-Sydney route, this slogan is used, and Q has a double meaning, meaning queuing and Qantas, which means that passengers can use Virgin Atlantic's online check-in service to avoid queuing and Qantas.

Keep discovering-until you find the best.

In order to promote the London-Dubai route, we borrowed the slogan "Keep Discovering" from Emirates International Airlines and changed it into our own new slogan to satirize Emirates International Airlines' self-styled "the best airline in the world".

British Airways can't keep it!

At that time, British Airways retired all Concorde passenger planes and used this slogan to satirize British Airways.