How does a beauty salon shape its corporate culture?

Culture is the source of vitality and the pillar of belief. Beauty salon culture is the vitality of beauty salons, and it is also the cornucopia of profits for beauty salons! Generally speaking, beauty salon culture and business philosophy are regarded as the "essence, energy, and spirit" of beauty salons. It is not difficult to see from this that beauty salon culture importance. 1. Four levels of corporate culture of beauty salons 1. Surface material culture: It is the outermost layer of corporate culture and is concentrated in the external image of the beauty salon in society. It consists of the products and various products provided by the beauty salon. It is composed of a variety of material facilities, etc.; 2. Shallow behavioral culture: It is the comprehensive performance of beauty salon employees in business activities, learning, entertainment, and interpersonal communication. This cultural characteristic is a dynamic reflection of the corporate spirit and corporate goals; 3. Middle-level institutional culture: that is, the corporate system, regulations, organizational structure, etc. that are formed in the operation and other activities of the beauty salon and are consistent with the corporate spirit, values ??and other ideologies; 4. Deep spiritual culture: it is the core layer of the beauty salon culture. It is an ideological and cultural concept unique to the enterprise, which is often gradually formed by the beauty salon over many years of operation. 2. Functions of beauty salon corporate culture Corporate culture plays the role of integration, guidance, cohesion, standardization and motivation for beauty salon employees. 1. Guidance function: The creation of corporate culture can guide the thoughts and behaviors of employees in the beauty salon and the overall value orientation and behavior of the beauty salon, making it consistent with the goals set by the beauty salon. 2. Cohesion function: The creation of corporate culture can generate a huge centripetal force and cohesion among employees, eliminate mutual differences, enhance the sense of belonging, and cultivate team spirit at work. 3. Incentive function: The creation of corporate culture can softly restrain and regulate employees' thoughts, psychology and behaviors, making them consciously abide by collective codes of conduct and moral norms. 4. Radiation function: Once the corporate culture forms a relatively fixed pattern, it will not only play a role within the beauty salon and have an impact on the employees of the company, but also on your customers, making them feel more "home" here. 3. Creation of the corporate culture of beauty salons 1. Facing novices: Let novices start from the lowest level and break their bad habits. The purpose is to dispel their complacency and make them realize their own weaknesses, so that they can naturally express themselves to others. Ask for help; 2. System adjustment: Adjust existing rules and regulations to be as humane as possible without affecting normal operations. Promote exchanges and hold technical exchange meetings regularly to allow employees to share experiences and insights and promote common progress; often hold cultural and entertainment activities to shorten the distance with employees; 3. Educate employees: basic organizational qualities, professional skills and behavioral norms Wait for training, improve the quality of employees, and enable employees to have a higher level than making money. Making money is the result of a strong corporate culture, not a method. In a beauty salon that attaches great importance to value, employees will definitely work loyally for the beauty salon; 4. Establish a corporate tradition: All beauty salons have their own difficulties to overcome, Memories of overcoming adversity. These stories should be repeated until they are shrouded in a halo of mystery; 5. Establish advanced figures: It is very important to set an example for young employees. A strong corporate culture can find such advanced elements and establish a relationship between masters and apprentices. Only by doing so can the corporate culture continue to develop.