Can Meituan increase its advertising business? How about posting advertisements of various businesses on lunch boxes and charging them monthly?

Meituan can't do this advertising business

First of all, the take-away box is not provided by the US Mission. Every takeaway merchant will choose the packaging that suits him according to his own needs. Even some merchants' boxes are originally customized, and it is almost impossible for the US Mission to set foot in this field.

Similarly, the outer packaging of each takeaway business actually represents its own brand image. Except for some very small workshops, most take-away merchants will embody their brand image on the outer packaging of take-away, thus deepening the impression of consumers and facilitating repeat customers in the future.

Under this premise, if Meituan wants to get involved in the advertising business on lunch boxes, it will inevitably cause losses to the interests of foreign sellers. Merchants will also have large-scale opposition protests. Assuming that Meituan loses the support of merchants, other platforms will have the opportunity to sneak in, which may make them hungry. This is completely an act of killing the goose that lays the golden egg, and it is not operable.

Finally, nature is the advertising effect. Merchants are interested in the conversion rate when advertising. Take leaflets for example, the most common advertising method. The conversion rate is about four thousandths or even lower, which is the result of the initiative of the little girl who handed out leaflets. The conversion rate of the advertisement on the box lunch is definitely higher than that without uploading the bill, and the requirements for high-type creation are still very high. You can't print hospital advertisements on the lunch box, can you? How can people eat?

Under various restrictions, the advertising effect of box lunch may not be as high as the printing production cost. In this case, which merchant is willing to vote for such an advertisement?

Therefore, to sum up, the advertisement on the lunch box can only be a means of promotion for the merchants themselves, and it cannot be occupied and copied by the Meituan platform, nor can it collect money to make money.