The policy and philosophy of China Southern Airlines Co., Ltd.

Grasp "one core". That is to shape core values. Corporate core values ??are the soul of corporate culture and the essential difference from other companies

. China Southern Airlines will draw on the best parts of the cultures of the original China Southern Airlines, Northern Airlines, and Xinjiang Airlines, brainstorm, cultivate and shape the new core values ??of China Southern Airlines that all employees are aware of and pursue together, guide and standardize employee behavior, and contribute to the enterprise. Provide value orientation and intellectual support for the advancement of development strategies. China Southern Airlines Co., Ltd. adheres to the core value of “safety first”. China Southern Airlines Co., Ltd. adheres to the concept of "customer first" and is committed to meeting and exceeding customer expectations by providing high-quality services that are "reliable, punctual, convenient" and "organically integrated with standardization and personalization". Frequent flyer club - Pearl Club has more than 3 million members, the most mileage accumulation opportunities and the fastest appreciation. Its "Pearl" frequent flyer service, "Red Cotton Pavilion" ground first-class and business class services, "Across China" transfer service, customer call center and many other services are in a leading position in the domestic civil aviation system.