Rolls-Royce has changed its name to cater to the young market.

Then, how can brands express themselves through visual language, and keep their traditions while being loyal to their bright and modern future? The result is Rolls-Royce and its new brand.

Nowadays, the spirit of selflessness will be more prominent in the brand identity of the brand. Although the sculpture that silences every car remains the same, the evolution of a small statue has evolved into the form of illustration, which is clearly visible in today's virtual world.

In terms of color, Rolls-Royce will wear deep A and majestic purple, which is rare in the history of nature. It is rooted in myth, art, piety and kingship. Purple has always represented wealth and strength. In order to pay tribute to the selfless spirit, a color called "Purple Spirit" will become the iconic color of Rolls-Royce, paving the way for luxury goods in the future.

Metallic rose gold was chosen as a complement to this color. This elegant and modern hue will be reserved for long-lived items and only used in printed form.

At the same time, the double "R" badge of honor will remain unchanged, but only on the products of this brand.

Monogram also retains its original form, but replaces the badge of honor on the collateral, and the word "Rolls-Royce Cars" will adopt Riviera Night as its new font. The word "car" will also shrink.

Finally, rolls royce proposed a new visual therapy called "expressing spiritual ecstasy". Similar to silk fabric, expression takes the form of fluid and has various properties. The five-pointed star has developed an innovative digital tool using coding. This expression can be used on any surface, from projection to embroidery, from printing to carving. In the global market of physical stores, both physical and digital forms can be found.

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