Choose an advertising word and briefly analyze it

1 Kodak: Connecting every moment of life

As the world’s largest manufacturer of photosensitive materials, Kodak’s leadership in film production technology no longer needs to be described in words. Many places connect taking photos with a better life, allowing people to remember those happy moments in life. So use Kodak film, that's what Kodak wanted.

2 Yamaha Piano: Children who learn piano will not become bad

This is the most famous advertising slogan in Taiwan. It captures the mentality of parents, adopts a psychological attack strategy, and does not explain The advantages of piano are to attract parents of children from the perspective that learning piano is beneficial to their children's physical and mental growth. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step. Shan Ye is brilliant at this.

3 McCaffrey’s Coffee: Good things should be shared with good friends

This is the advertising slogan launched by McCaffrey’s Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that sentence The advertising slogan has been deeply rooted in people's hearts, so Mak's had to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mak's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.

4 Remy Martin XO: Once Remy Martin is on, good things will come naturally

The noble Remy Martin is not something that ordinary people can enjoy, so drinking Remy Martin XO will definitely give you some different feelings. Therefore Remy Martin gives you a hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who wouldn't want to drink Remy Martin?

5 Deer Brand Whiskey: Being at ease means being everywhere

In the advertisements for Deer Brand Whiskey, the guy with a deer head and body always looks at ease because he often drinks Deer Brand Whiskey, that feeling is enough to make you envious. Enjoy Deer Brand Whiskey, and you will definitely have the feeling of freedom. The power of mind attack is often more powerful than precise description.

6 Dove Chocolate: Milky, silky feeling

The reason why it is a classic lies in the psychological experience of "silky feeling". Being able to describe the delicate and smooth feeling of chocolate with silk, the artistic conception is lofty enough and the imagination is rich enough. Make full use of associative feelings and maximize the power of language.

7 Coca-Cola: Forever Coca-Cola, unique and good tasting

In the carbonated beverage market, Coca-Cola always has an attitude of giving up to others, it seems that Coca-Cola is Coca-Cola. Although Coca-Cola's advertising slogans change every few years, and many slogans have been handed down that can be considered classics, this one has been used the longest and best represents the spiritual connotation of Coca-Cola.

8. Smoking is prohibited, even Crown brand is no exception

——Advertisement to promote Crown brand cigarettes

[Appreciation] Cigarettes are poisonous and smoking is harmful to the human body , therefore smoking should not be promoted and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The advertising slogan of Crown brand cigarettes is extremely clever. The advertisement only has 12 words, but is rich in content. It not only promotes the theme of no smoking, but also achieves the effect of promoting and praising Crown cigarettes. On the one hand, it is the active promotion. All cigarettes including Crown brand are banned, and the attitude is firm; on the other hand, it is the active promotion. Although Crown cigarettes are also banned, they are different after all. If you want to smoke In other words, it is still a crown, which gives people great temptation. These two aspects are harmoniously unified in one short sentence.

Advertising takes advantage of people's psychological contrast, adopts counter-productive techniques, and uses popular and concise language. It has a strong artistic effect and leaves a deep impression on people.

9. Nothing is added but water is added

——Advertising words for promoting milk powder

[Appreciation] Many advertisements often like to use purity and authenticity to express themselves Product quality. What this milk powder advertisement also wants to highlight is the word "pure", but it ingeniously avoids this familiar word "pure". Instead, it starts from the opposite side, starting from the specific production process, using figurative language. express. The first sentence "nothing is added" shows the purity of the product, and the latter sentence is sharply changed with "but", further indicating that purity alone is not enough, there must also be no moisture, highlighting the characteristics of "powder".

The language is concise, and there are twists and turns in the 12 words. The text is simple, but the image is concrete. At first glance, the words are not surprising, but upon closer consideration, they are endlessly memorable.

10. There must be a road before the car reaches the mountain. There must be a Toyota car

——Advertising slogan to promote Toyota cars

[Appreciation] This advertisement is successful Instead, we used the ancient poem "Mountains and rivers are full of doubts, and there is no way out, and there is a village with dark willows and flowers." The text is concise, but the connotation is rich: First, it shows the high quality. The advertising words do not directly promote the quality of the product, but use the large sales volume. To show; the large sales volume is not directly expressed by quantity, but indirectly expressed by roads; secondly, it shows the car's strong adaptability. "Where there is a road, there must be a Toyota car", which implies that no matter what the road, Toyota cars will You can travel freely and freely; thirdly, you should show strong self-confidence, two "must haves", and a firm tone, giving people a feeling of trustworthiness.