How did Lu Buwei become "the first person in the ages" with his bare hands?

In the eyes of business wizard Lu Buwei, everything is investment, including speculation.

According to current genetics, Lu Xiao’s success in the business world is probably closely related to his father, Lao Lu. The old teacher Lu Zengdun warned his son that he could earn up to ten times from farming and selling rice. Being a jade dealer can make hundreds of times more money. Mr. Lu inherited his father's shrewd business acumen and became a multinational businessman at a young age. He left the small and sparsely populated country and spread his jade to Handan of Zhao and Xianyang of Qin. Less than 30 years old, the Lu Group he ran was already the top of the Fortune 500 during the Warring States Period.

However, the list of occupations that college students most aspired to at that time was "scholars, farmers, industry and commerce", and Lu Buwei, a millionaire, was very distressed. His identity is the most despised businessman. Because of this, Mr. Lu has been depressed in Handan's upper class society. No one would think of sending him an invitation when some royal nobles were having a cocktail party. My wealth was seriously inconsistent with my social status, which caused a serious psychological imbalance to Teacher Lu. He was so depressed that he almost wanted to spread all the money at home on the street. As a successful businessman, Lu Buwei is well versed in the art of hype, and he knows that low-level uniforms will attract the contempt of nobles, and that there is another possibility that they are the robber's knife. No matter how much free money you have, you still have to invest in something stylish so that the upper class will take you seriously, so that you can get rid of the vulgarity of businessmen and have a noble temperament.

Soon, a big event happened in the auction industry in Handan City, and fireworks were flourishing. The "Haola" night pearl that has disappeared in the air for N years will be auctioned. This luminous pearl is none other than the legendary treasure of the King of Zhou. Whoever gets it will be eligible to have dinner with the heads of state of seven countries. As soon as the news came out, it was not only Zhao's upper class that caused a sensation, but also dignitaries, celebrities and wealthy people from all over the country flocked in, crowding the huge Handan city to the limit. The grand auction was held as scheduled. As usual, there was singing and dancing first, with the "Heart Lian" art troupe performing Beauty with a Thousand Hands, followed by Xiao Yu and Zhong Yun's duet of Mountains and Flowing Waters. Then there was a stand-up comic who was said to be a descendant of the X family. The guests in the audience couldn't help it, and celebrity followers of all sizes began to shout. Auctioneer Sikong Tu walked onto the stage calmly, holding a black box in his hand, followed by a group of highly paid Zhao Jinyi guards as bodyguards.

Auctioneer Sikong took the black box with a serious expression, and fireworks shot out from nowhere and flew four times. "Spicy" Ye Mingzhu hasn't even appeared on the stage yet, her momentum has already deceived people. When you open the box, it seems to be just an ordinary big bead, but the authoritative appraisal certificate displayed by the great auctioneer Sikong Tu is very exciting. The treasure of the emperor! Immediately someone shouted "200 gold", causing the whole room to laugh contemptuously. Just say "700 gold" and throw it away.

In addition to the dignitaries of Zhao State, including the Prime Minister of Zhao State and the leader of the Four Gentlemen of the Warring States Period, there were also many high-profile spies from all over the world who attended as representatives due to limited mobility. They held up placards to bid for the emperor's treasure, and the price soared until it reached 3,000 gold. Auctioneer Sikong Tu was obviously dissatisfied and encouraged him to try his best to exaggerate, saying that this was a priceless treasure, and whoever owned it would be on an equal footing with the monarch. The buyers and spectators in the audience felt their hearts beat faster, their breathing became rapid, and their emotions were so high that they wanted to throw away the beads. Take it home. Lu Buwei, who had been swallowing his anger, quietly posted a placard: 5,000 gold, plus half of the equity of Lu Group. The audience remained silent. Dozens of pairs of accountants who had been prepared quickly flipped through the abacus, and the results came out. Calculated by market value, half of the Lu Group's shares are equivalent to one year's revenue from the Weiguo treasury. Before the audience could react, Sikong Tu, who was overwhelmed with excitement, smashed his hammer. Zhou's national treasure "Hao La" was the pearl of an outstanding businessman.

After this battle, Lu Buwei became famous all over the world, and everyone knew about it. If a capable person wants to hold a party, it would be in poor taste to forget about Teacher Lu and his Night Pearl. It is said that even King Zhou wanted to invite Teacher Lu to have breakfast with him and see what his ancestor's Buddhist beads looked like. In fact, all this is just a hype blockbuster written, directed and starred by Lu Buwei. "Hao La" is just a fake, and the auctioneer Sikong Tu is one of his retainers.

Because of this crazy and bold hype, Lu Buwei was so happy that he almost regarded this fake as a real national treasure.

He became famous and became a quasi-noble. Lu Buwei wanted to do more business and continue to invest and speculate. He still remembers his father's words, "If you can do the political business, you will really cramp when you count the money." Bill, silver medal is second place? People of Gates' caliber don't care about dollars falling to the ground. What Lu Buwei wanted was a prominent political position, one level above "scholar". Coincidentally, he met King Qin of Qin who was held hostage in Zhao State. This encounter immediately brightened Lu Buwei's eyes, and he discovered a strange product that could be invested in politics to make a lot of money.

The story of Alien Qin is even sadder than a soap opera, and the housewife burst into tears. His mother Ji Xia died young, and his father An Guojun was named the prince and the future manager of the Qin State. However, An Guojun's pet is Mrs. Huayang, and she has long forgotten her short-lived mistress Ji Xia. The most terrifying thing is that An has more than 20 sons, and Qin is the middle grade. If he wants to see his father, he has to wait in line for a year. Grandma doesn't care, uncle doesn't love, and Stranger Qin deserves his misfortune. In their early years, they were thrown to the State of Zhao as hostages and isolated.

Qin Guo really forgot that he had the prince as a hostage, so he went to beat Zhao several times from time to time to grab some territory. Although Zhao did not dare to kill Qin Yiren, it was conceivable that he would be treated as a beggar and give away scraps. It is difficult for Qin to retain a driver. He often defaulted on wages and was almost sued by the driver to the labor bureau. In the eyes of ordinary people, how could such a down-and-out prince look like a "rare thing to live in"? But in the eyes of business masters, Qin Alien is a "potential stock" with a bright future. In addition, if cooked, rotten straw can also be turned into jewelry. As long as we can speculate, what is impossible?

Once, I was drinking with Qin in a bar. After a few words, the prince's doubts were eliminated and he became his agent. He began to take full responsibility for Qin Alien’s planning, packaging, promotion and a series of market hype activities. If a product wants to be sold smoothly, the first thing is to be the best bidder, sell advertisements, hire authoritative people to be spokespersons, and establish a good brand image. Mrs. Huayang has no children and is the one she loves most. It would be most suitable to sell it to her from the Qin people in a foreign country. She then acted as a spokesperson and was responsible for marketing to Guo Jun. As a successful businessman, being versatile and well-connected are basic skills. Lu Buwei met Mrs. Huayang's sister by chance. Under the leadership of my sister, business tycoon Lu Buwei was honored to be the honored guest of Mrs. Huayang Salon. We often drink coffee together, watch tap dancing, and listen to popular music such as chimes and so on. After some time, Mr. Lu and Mrs. Huayang became old friends.

Her own jade shop has new items. Lu Buwei casually took a few "baubles" for her to hold. When Mrs. Huayang couldn't put it down, she began to build momentum for her "wonderful item" Qin, saying that this child was rare, sensible and filial, and thought about you and An every day.

Do Business 500 Strong, Teacher Lu’s words are not simple. The lotus grows on his tongue, and even the stones nod. At this time, Mrs. Huayang was busy playing with the warm jade in her hand. Lu Buwei agreed to describe the deer as a horse and said nonchalantly: "Yes, I knew that guy was good.". Although she couldn't even remember whether the aliens were round or flat. After accepting more jade, Mrs. Huayang became soft. There is no point in being an advertising spokesperson. It is said that other people's good children have just been wandering for a long time, their immature minds are tired, and they want to go home and eat home-cooked food. This requires pediatricians, my wife is very honest. She wrote a check to Merchant Lu and said she was responsible for the matter.

During the prime time in the evening, Mrs. Huayang lashed out at the advertisement and hypnotized a Guo Jun in his ear, saying that the child had to read his father's name three times before every meal, saying He had no money to buy Christmas gifts, so he planned to knit two sweaters and send them home. All advertisements contained false elements. Mrs. Huayang thought this was called artistic exaggeration and had no intention of deceiving consumers. An Guojun's heart skipped a beat, but he forgot that he had a son. Over time, the wind blew more and more, and the faceless son became in An Guojun's heart an outstanding breed of loyalty, filial piety, benevolence and righteousness, and serving the country and the people.

How could a Guo Junren give up such a good product, and it was produced in limited quantities? He nodded and said it was time for the child to go home. In Zhao, all the way was dredged. Anyway, Teacher Lu has money, but what worries him most is that he won’t be able to spend all the money. Big-character posters about people born in Qin were posted everywhere to let everyone in Zhao know that the image of King Qin was positive, gentle, and kind to others. In short, Zhao really had no reason to stay in the Qin Dynasty. After a strong public relations offensive, Qin Yiren's return to Qin was calm and logical. After returning to the Qin State, he stepped up his efforts to package the foreigners in the Qin State from the outside to the inside.