To help 300 million people compete in ice and snow, the Yili Winter Olympics Academy has held several sessions

It is the fifth term. Beginning in winter 2017.

Yili's "Vibrant Winter Olympics Academy" relies on Winter Olympics sports to create activities similar to Winter Olympics classrooms to inspire young people to work hard and move forward.

According to news on December 18, in August this year, Yili Group became the official and sole dairy partner of the Beijing 2022 Winter Olympics and Winter Paralympics.

Today, three days after the official release of the Beijing 2022 Winter Olympics emblem, Yili Group and the Winter Olympics Committee jointly released the Yili-Winter Olympics combination logo and announced the launch of the "Vibrant Winter Olympics Academy". It has been launched all over the country to teach skating and skiing for free, allowing more people to participate in and fall in love with ice and snow sports.

The Winter Olympics are the most influential winter sports event in the world. As early as early 2014, China proposed during its bid for the Olympics that the Winter Olympics would bring "300 million people in China to the ice and snow." The "Ice and Snow Sports Development Plan (2016-2025)" also proposes that the number of people directly participating in ice and snow sports will exceed 50 million by 2025, and "drive 300 million people to participate in ice and snow sports."