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Advertising poster design and production methods-how to make posters
What are the steps to make a poster?
To make a beautiful poster, you must first clarify the theme of the poster, and collect relevant pictures and text materials based on the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.
After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "
Christmas Eve
", the background color can be blue or a pattern background related to the night. Making the poster background tangential to the subject is essential to making a beautiful poster.
According to the requirements of the layout, typesetting the text first. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.
After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two.
After the background, text, and pictures are produced, a poster is basically completed. But in order to make the poster more beautiful, adjustments should be made based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. How to make a poster
Posters can be made using PS.
1. For posters, you must first determine the format of the poster, that is, determine the aspect ratio, and then choose a background that matches the aspect ratio.
After opening the background image in PS, copy a background image layer, and then create a new blank layer.
3. Text materials will be used next. The text can be edited using the text editing function of PS, or you can use material files. Here we use material files first. Place the text material in the blank layer and adjust the position before confirming the placement.
4. Use the color range mask of the mask to hide the white background of the text, so that the text is placed in the poster.
5. Then select the filter, Outer Glow filter. Make the text stand out a little more.
6. After editing the theme text, use the add text command to add some detailed text.
7. Finally, add some small dots (such as crows flying by) and the poster is completed. Of course, this is just a simple demonstration, so this work is only completed in a very crude way.
The slogan of the poster:
1. Meticulous and efficient, perfect execution.
2. Super high efficiency, super cooperation, beyond imagination, your future is your choice.
3. This is the only thing missing from your brilliance!
4. In my eyes, you are different.
5. Use my hands to build your ideal kingdom.
6. See, what you want is complete; complete, what you want to see.
7. Create dreams and present wonderful things.
8. Let’s work together to win!
9. My efforts, your satisfaction. My sincerity, your peace of mind.
10. Choose with confidence and trust with satisfaction.
11. Communication, cooperation, success, and you win.
12. Help you win in the future.
13. Because we have dreams, we are different.
14. Advertising without communication is like a cow and a horse kissing together.
15. Light up the future and bloom youth. Poster design and production steps
1. Enter the content of the poster.
For example, make a promotional poster for an electronic product. Create a new blank document, enter "Electronic Digital Product Promotional Poster", click Start--Paragraph--Center, first set the title and save it. Click the office button, select "Save As" and click the format and location you want to save.
2. Enter the text description of the promotional product. After the previous step, press enter to move to the next line. The insertion point will be in the middle. Press the backspace key to move the insertion point to the leftmost end of the current line, and then enter the poster content.
3. Set the poster content format. After the content is finished, you need to set the font and paragraph format to make it beautiful and decent. The title is set in italics, size 4, and blue. Then set the text below, select the text below, click "Start", "Paragraph" and "Bullets", and set the text font to bold, red, and italic.
4. After setting the text, prepare to insert pictures. Click "Insert" and "Picture" in the illustration will pop up a dialog box. Select the prepared picture. This may affect the text format due to reasons such as the size of the citation image, which will need to be adjusted later. Also insert pictures of other products, and so on.
5. Set the format of the picture. After the picture is inserted, it often does not meet the requirements, and the format is adjusted according to the specific situation; first set the size of the picture, there may be a lot of blank space around the picture, we click "Format" and select the "Crop" button in the size. Cut off the surrounding white space, and do the same with other areas around the image.
6. This step sets the relationship between text and pictures. Select the first picture, click "Format", select "Text Wrap" in the arrangement, select "Wrap Around" from the pop-up drop-down menu, and set other pictures in the same way. After setting, drag the image to the appropriate position and align the image with the text on the left.
7. In order to make the poster more beautiful, the title is set as word art. Select the title, click "Insert" and select the "WordArt Button" in the text. Here select style 17. When the dialog box pops up, the text inside should be the title. Click OK directly.
8. You can also set a horizontal line between the title and the text. Click at the end of the WordArt, press the enter key to start a new line, click "Start", select "Borders and Shading" in the paragraph, when the dialog box pops up, select the "Horizontal Line" button on the lower left, and select a horizontal line. Line style.
9. Now make the final adjustments. Resize the image to fit. When making a page background, click "Page Layout" to select the page color in the page background, select the "Fill Effect" command from the pop-up dialog box, and then click the "Texture" option to choose according to your preference.
10. After some previous operations, the production of a poster is completed.
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