400 points for horoscopes--an advertising slogan

1979

Citizen leads the new trend in watches and clocks, and its quartz technology is renowned around the world. (Citizen)

Coca-Cola adds laughter (Coca-Cola)

It will contribute to Sino-Japanese friendship with its excellent electronic technology. (SONY)

Provide accurate timing for all areas of society. (Seiko Watch)

Let us fully understand the trailer truck that can transport goods quickly and cost-effectively (Isuzu Motors)

1980

It tastes great (Nescafe coffee)

It is fragrant and full of flavor. (McGee Coffee)

Advanced quartz technology, accurate to every second. (Plum Blossom Watch)

The first in China and well-known at home and abroad. (Pearl Frost)

Serve the people and time the public. (Titus Timepiece)

1981

“Leap” goal – the world’s advanced level (Leap TV)

“Leap” spirit – everything for users Thinking (Leap TV)

Wear a radar and conquer the world. (Radar table)

1982

It is Coca-Cola (Coca-Cola)

There must be a road before the car reaches the mountain, and there must be a Toyota car when there is a road. (Toyota Motors)

Quality first, users first. (Venus TV)

Unique design, latest product, women's automatic watch. (Oriental Watch)

1983

Swallow dance, swallow dance, every song brings a lot of love. (Yanwu cassette recorder)

"Taiwan Song" spreads good news and reaches a higher level. (Veuve Clicquot TV)

Everything is for the sake of users and everything is responsible for users. (Hisense TV)

1984

Pepsi, the choice of the new generation. (Pepsi-Cola)

Quality comes first with Sharp (Sharp)

Libo beer is indeed different. (Libo Beer)

Shanghai Volkswagen will always be with you (Volkswagen)

Power Washing Machine, dedicated to mother's love.

(Power washing machine)

1885

Dabao, see you every day (Dabao)

High-quality Lenovo - Sharp (Sharp Electrical Appliances)

SONY Is this the first name you saw (SONY)

1986

Macro, Lewanjia (Macro Electrical Appliances)

Philips - cutting-edge A symbol of technology (Philips)

Exquisite and durable, globally respected (Citizen Watch)

Shanghai Santana, a new trend in automobiles (Santana)

1987

When the sun rises, our love lasts forever (Sun God)

Two tablets, SmithKline Intestinal Chongqing (China-US SmithKline)

Most suitable for China Civil Aviation Passenger aircraft type - Boeing 757 (Boeing, USA)

First-class products, bringing glory to every step (Shanghai Shoe Polish)

High-quality model of New World Ode, international watch Citizen (Citizen )

1988

Careful creation, careful service (Venus TV)

New generation logo of the automobile industry (Guangzhou Peugeot)

Ju Technology Stars, creating electronic pioneers (Galaxy Audio)

1989

The unstoppable feeling (Coca-Cola)

Where to go on the trip to the Central Plains? Zhengzhou Asia (Asia Mall)

Twenty this year, eighteen next year (Bai Li Beauty Soap)

China Eastern Airlines, fly to the world (China Eastern Airlines)

Rongsheng, Rongsheng, quality assurance (Rongsheng Refrigerator)

1990

Carlsberg, probably the best beer in the world (Carlsberg Beer)

Only dissolved in mouth, does not dissolve in the hand (Mamp; M chocolate)

There are thousands of roads in urban and rural areas, and there are aerospace vehicles (aerospace vehicles) on each road

Go to work happily, come home safely ( Public Service Announcement)

She works, you rest (Veuve Clicquot fully automatic washing machine)

Properly protected and retractable (Bondi Band-Aid)

Everyone says it after using it Good (Dake Ningshuang)

One step ahead, Shenhua Electric (Shenhua Electric)

To drive a first-class car, Jiangxi Isuzu (Jiangxi Isuzu)

Leopard in the snow , a treasure in the snow, a treasure in the snow (Snow Leopard Leather Shop)

1991

Drinking Wahaha makes eating delicious (Wahaha)

A strong aroma Fragrant, a ray of warmth (Southern black sesame paste)

Drink Baker and listen to yourself (Baker beer)

Everyone seeks health and longevity 505 (505 magic energy bag)

p>

Tianci Cup, Tianci Cup, one cup for you, one cup for me, one cup after another (Tianci Cup)

When Remy Martin opens, good things will come naturally (Remy Martin Wine)

Asia, where the sun rises (Asia Mall)

1992

Xinfei’s advertising is good, but not as good as Xinfei Refrigerator (Xinfei Refrigerator)

Master Kong’s instant noodles are so delicious that you can see them (Master Kong)

Safe every year, Sanjiu Weitai’s promise (Sanjiu Weitai)

How to relieve worries, Only Dukang (Dukang Wine)

Drink of the space age (Guozhen)

Have health, and of course shine (Pantene Shampoo)

Let life be exhausted Show true health (Taiyangshen Oral Liquid)

Professional health care, utmost sincerity (Taiyangshen Oral Liquid)

Knock on the door of celebrities and live a beautiful life (Shanghai Boutique) Commercial Building)

Beauty in Women (Shanghai Women's Products Store)

There are as many touching stories as there are Southern Motorcycles (Southern Motorcycles)

1993

What will happen tomorrow (Lenovo Group)

The coldest hot news this summer (Xiling Refrigerator)

The world will respond (Runxun)

Communication)

Zhongyi Refrigerator, everyone likes it (Zhongyi Electrical Appliances)

Qingchunbao, keeps you young forever (Qingchunbao)

Yanjing Beer, refreshing Pleasant (Yanjing Beer)

Don’t be too chic (Shanshan Suit)

Take Fukang Road and take Fukang Car (Fukang Car)

Good horse matching Good saddle, good car with sail (car battery)

Chinese famous car, Jialing Motorcycle (Jialing Motorcycle)

Winner's style (Cherokee sedan)

Daily delivery You are a new "wife" (Mrs. Oral Liquid)

Celebrity style, pure care (Mecamajin)

Isili makes me more beautiful (Isili)

1994

Sheep, sheep, sheep, get rich (Heng Yuan Xiang)

Drink Confucius’ banquet, and make a contribution to the world (Confucius’ banquet)

Have you drunk today? (Robust)

Haier, sincere forever (Haier Electrical Appliances)

Although Peony is good, it still needs to be liked by your lover (Peony TV)

Hope your children will become successful, Xiaobawang Learning Machine (Xiaobawang Computer Learning Machine)

Soft skin, starting from Pond’s Skin Care Products

Provincial excellence, department excellence, Geyou? (Shuanghui ham sausage)

The car needs gas, and I want to drink Red Bull (Red Bull drink)

Take the Chinese road and take the FAW Audi (FAW)

Embark on Qingqi, the horse will lead to success (Qingqi Motorcycle)

***Create a beautiful future, ***live a beautiful life (Midea Electrical Appliances)

Wherever the golden arrow goes, Shier is healthy (Jinshierkang) Lozenges)

Let 100 million people become smart first (Giant Brain Gold)

1995

One step ahead, Shenhua Electric (Shenhua Washing Machine)

Rongstar, the trend of the times (Ronstar washing machine)

Let us do better (Philips)

Kongfu’s wine makes people homesick (Kongfu House wine)

You can’t live without this Kouzi (Kouzi wine)

Every kind of “Shenzhou” is pursued by thousands of families (Shenzhou water heater)

If you want For good skin, use Dabao (Dabao) in the morning and evening

Ordos cashmere sweater, warm the world (Ordos cashmere sweater)

Authentic coconut brand coconut juice, white and tender (Yangshu brand coconut Juice)

What to drink this summer? 828 Vegetable Juice (828 Vegetable Juice)

It is easy to travel east and west, so drink Songhe’s good wine (Songhe)

Owning Santana, you will not be afraid of traveling around the world (Santana Car)

We think more about you (Gree Air Conditioner)

It’s great to be a woman (Taiwan Oral Liquid)

1996

VV Soy milk, joy and joy (VV Soy Milk)

The sun is redder, Changhong is renewed (Changhong TV)

The Great Wall will never fall, domestic products should strengthen themselves (Oni Saponaria Shampoo Extract) )

In fact, men need more care (Livzon Dele)

Open your shirt and look like a leader (open your shirt)

Everything is under control ( Ericsson)

Technology is people-oriented (Nokia)

Leap to Infinity (Motorola)

Let us do better (Philips)

Great Wall Beacon fire, the message spreads thousands of miles (Siemens)

Every year, every day, we are making progress (Lenovo Computer)

Roongstar, the trend of the times (Roongstar Electrical Appliances)

Wear Golden Monkey Leather Shoes and walk the Golden Avenue (Golden Monkey Leather Shoes)

From east to west, north and south, good wine is in Zhang Gong (Zhang Gong Wine)

Forever green, forever Qinchi (Qinchi Wine)

Red Star Royal Wine blends the true feelings between you and me (Red Star Royal Wine)

Take a red flag car and walk the Chinese road (Hongqi Car)

1997

We have been working hard (Aido Electric)

>

Chinese people’s life, Chinese Meiling (Meiling refrigerator)

There is no best, only better (Aucma freezer)

Good air conditioners, made by Gree (Gree air conditioners) )

Good teeth, good appetite, great body, delicious food (Blue Sky Six Must Cure)

Easy cleansing, no tightness (Biore facial cleanser)

China is always in my heart (Chinese toothpaste)

To protect your throat, please use Golden Throat Throat Treasure (Golden Throat Throat Treasure)

New concept of calcium supplement, absorption is The key (Longmu Zhuanggu granules)

Sow the seeds of happiness and hold up the sun of tomorrow (seed wine)

Drink Huiyuan juice and take the road to health (Huiyuan juice)

Bitter pursuit, sweet enjoyment (Yili ice cream)

Hualong noodles, see them every day (Hualong instant noodles)

Eat Huafeng, all roads lead to each other ( Huafeng instant noodles)

Jimei sofa, awesome! (Jimei Sofa)

I only have eyes for you (Wahaha Purified Water)

Broad, creating a new era of central air conditioning (Broad Air Conditioning)

When others are still using "Big" things are important, but NEC focuses on "small" things (NEC paging)

1998

The New Year brings new ideas, freshness and fun, which is a joy to celebrate Coca-Cola (Coca-Cola)

Real gold is not afraid of fire (Jinzheng VCD)

Many blessings, a lot of satisfaction (Fumanduo instant noodles)

Very coke, very choice (very cola)

Nongfu Spring is a bit sweet (Nongfu Spring)

Refreshing every day (Jiaoshuang sanitary pad)

Haier, made in China (Haier)

Men should have their own voice (Alcatel mobile phone)

From bigger to better (Changhong Electrical Appliances)

Cool and comfortable, the whole family can enjoy it (Liushen Shower Gel )

My home has a Sanyo, warm in winter and cool in summer (Sanyo air conditioner)

27-layer purification (Robust purified water)

1999

Rejoice, you are so confident (Rejoice)

Enough for every day of life (Sohu)

Knowledge changes destiny (public service announcement)

Technology Make you more relaxed (Business Link)

No big deal (Fengyundan)

Crystal and refreshing, refreshing (Sprite)

Cure kidney deficiency, Please use Huiren Shenbao (Huiren Shenbao)

2000

Pageer, mobile phone, business pass, none of them can be missing (business pass)

Who Make me excited? (FM365 website)

Commercial Advertisement

(1) Alcoholic beverages

①Drink Confucius’ banquet wine and make a splash in the world.

② Confucius’ wine makes people homesick.

③ Nanguo Tanggou wine is very fragrant when opened.

④ People often drink Daqu from Yanghe River, and the time and place are favorable.

⑤Eternal green, eternal Qinchi.

⑥Changyu: legendary quality, century-old Changyu

⑦Get drunk with Gu Sui and make friends all over the world.

⑧Shuanggou Daqu is free and easy, spreading love to the world.

⑨Rémy Martin

(2) Electronic refrigerators

①Real gold is not afraid of fire, gold is VCD

②Xinfei’s advertising is not as good as Xinfei refrigerators.

③Gree ??Electric Appliances creates good opportunities, Gree air conditioners.

④ Act with sincerity and benefit thousands of households, Mitsubishi inverter air conditioners.

⑤Chinese life, Chinese beauty.

⑥As long as you own Chunlan air conditioner, spring will always be with you.

⑦Okema freezer, there is no best, only better.

⑧Changhong: Serving the country with industry and taking national prosperity as its own responsibility

⑨We have been working hard to love more VCDs.

(3) Cosmetics

① If you want good skin, use Dabao sooner or later.

②The Great Wall will not fall down, domestic products should be used to strengthen ourselves, Ooni Saponaria Shampoo Cream.

③People rely on clothes and makeup, and beauty relies on beauty.

④Everyone is worried about gifts. I will give you Arctic fur seal oil.

⑤ Guoshi nutrients, a new concept of scientific weight loss.

⑥Twenty this year, eighteen next year. (Shanghai Soap Factory "Bai Li" Beauty Soap)

⑦Safeguard: Promote health for the whole family

⑧Oni Shampoo: Black hair, Chinese product

(4) Food and Beverages

① "Chundu" has entered thousands of homes, and guests and friends are everywhere. ("Chundu" Ham Sausage)

②Big Dove Chocolate: Milky and silky.

③Black sesame paste Oh, a strong fragrance, a true feeling, black sesame paste from the south.

④Thick peanut milk, deep love for the earth.

⑤VV soy milk makes you happy.

⑥Drink Huiyuan juice and take a healthy path.

⑦The rising sun ice tea is refreshing and refreshing.

⑧Wahaha calcium milk, nutritious and calcium supplement.

⑨Nongfu Spring: Nongfu Spring is a bit sweet

⑩Very Coke, the Chinese’s own Coke.

(5) Laundry

① Haitang washing machine is sincere.

② Just touch and the laundry is done. (Haier washing machine)

③ With "Haihua", you are a real "leisure" wife and loving mother. ("Haihua" washing machine)

④ Vitality 28, Shashi Daily Chemical.

⑤ Chuanhua washing powder will give you a leadership style.

⑥Tide washing powder is good at washing collars and sleeves, and is economical and affordable.

(6) Drugs

① KangBide treats colds, and the combination of Chinese and Western medicine has good efficacy.

②Marrow bone powder, a health protector.

③Sanzhu Oral Liquid, the joy of health for three generations.

④The King of Hearts has only a comma and no period.

⑤505, treat internal diseases externally, eliminate diseases and strengthen the body. (505 drug advertisement in Xianyang, Shaanxi Province)

⑥When I have shoulder pain, I think of you. (505 Magic Shoulder Guard)

⑦ There is always a good way to grow hair and prevent hair loss. (Zhang Guang 101)

⑧ "Cough" cannot be delayed, please use Guilong. (Cough medicine advertisement)

⑨The big "stone" turned into a small one, and the small "stone" turned into a small one. (Advertisement for treating stone disease)

(7) Clothing, shoes and hats

① No matter spring, summer, autumn or winter, Lao K will accompany you to success. (Old K suit)

②Buyun suit pants, all comfortable.

③Ordos cashmere sweaters warm the world.

④Only "Goose" dominates. (Shanghai Wuhe Knitting Factory "Goose" brand sweatshirt)

⑤Goldlion, a man's world. ("Goldlion" clothing advertising slogan)

⑥Believe in yourself and your companions (September Men's Wear)

⑦Red beans are born in the south, this thing is the most lovesick (Red Bean shirt advertisement)

⑧Xtep, fly. General feeling.

⑨Thirty-six strategies for "walking" (shoe store advertising)

(8) Automobile and communications

①Shanghai. Buick: Contemporary spirit, contemporary car.

②There must be a road to the mountain, and there must be a Toyota car

③Buy my Dongfeng car, and you will get a one-stop service. /p>

④Volkswagen Beetle: It’s better to be small if you think about it

⑤Waveguide, the fighter in mobile phones.

⑥China Unicom: The connection between China and the world

⑦Business Connect: Technology makes it easier for you

⑧Nokia: Technology is people-oriented

⑨ Lenovo Group: Wuliangye’s technology, Erguotou’s price.

(9) Service and corporate image category

①Inherit civilization and pioneer and innovate. (CCTV)

②The stage is as big as the heart is. (CCTV)

③"China Television News", life really needs it.

④IBM: Provide customers with the world's best services.

⑤The mountain is high and the peak is human-made, Hongta Group.

⑥Runxun Communication: The world responds to your call.

⑦Li Ning: Keep the excitement to yourself.

⑧Haier: Haier, made in China.

⑨ Procter & Gamble; My brilliance comes from your style.

(10) Other categories

①A hundred hearings are not as good as one "key". If you don't "hit", you won't know each other. (Printer Advertisement)

② Input thousands of words and play a piece of deep feeling. (Advertising slogan of Sitong Company)

③Shenzhou water heater is safe and gas-saving.

④ "Xian" is well known. (MSG advertisement)

⑤ Take it "orally" and "heart". (Oral liquid advertisement)

⑥ Table Tennis Association recruitment advertisement: Table Tennis Association fun, all in participation—— Only those who love table tennis will win.

⑦Chess Academy Recruitment Book

⑧If you want to be immortal, massage your feet every day.

⑨"An'erle." "Protection, considerate and thoughtful.

Public Service Announcement

①The last drop of water on the earth will be human tears. (Save water resources)

② He is already weather-beaten and does not want to have more vicissitudes of life written on his face (protecting cultural relics and historic sites)

③Beauty is about to burn out, please use your love to light up the dying lamp of life. . (Calling for love)

④While creating civilization, humans are also destroying themselves! (Protecting the environment)

⑤Uncle, the flowers will hurt.

⑥Go home often (care about your parents)

⑦The public derby game starts now

⑧There is no mountain higher than a person, and there is no mountain higher than a foot. A longer road. (Inspirational)

⑨Every grain of food is hard work. (Save food)

2. Analysis of advertising characteristics

( 1) From the perspective of the advertising subject's own strengths, advertising mainly has the following characteristics:

① Highlight the brand effect

② Highlight the product quality. Highlight the use effect.

④ Highlight the after-sales service.

(2) From the perspective of advertising methods, the main advertising methods are: The following characteristics:

①The language is concise and the sentence structure is neat.

②The use of poetry and rhetoric are skillful.

③It is very enlightening and cultural.

(3) Judging from the performance content of the advertisement, the advertisement mainly has the following characteristics:

① Expresses family affection, friendship and nostalgia

②It expresses the thoughts of loving beauty, pursuing novelty and fashion.

③Reflecting the ever-changing face of the times from one aspect

3. Appreciation of advertising slogans

(1) Use duality and neat sentence structure

①Beijing first couplet: Three seas and nine gates, Beijing welcomes the Olympic Games;

Shanghai second couplet: One river and two sides, the World Expo is a beautiful city.

②Shandong first couplet: Confucius, Guan Gongyi, humanistic model;

Shanxi second couplet: Taishan sun, smoke from the mouth of the pot, wonders of heaven and earth.

③Zhejiang. The first couplet: Drinking Longjing tea and tasting Jiangnan silk and bamboo;

The second couplet of Jiangsu: Climbing the Tiger Hill Pagoda and discussing the gardens of the world.

④Guizhou first couplet: Huangguoshu in Miao Village, Guizhou Mountain, Maotai Chishui;

Sichuan second couplet: Sichuan Yaoshu embroidery Jinguancheng, Huajingcaotang.

⑤Hunan first couplet: The eight hundred miles of Dongting is magnificent against Yueyang;

Hubei second couplet: Two thousand years of sightseeing at Red Cliff and the Yellow Crane.

(2) Use personification and vivid images

①Haier refrigerators are thinking about you.

②McGreedy’s Coffee: Every drop of it is fragrant and full of flavor

(3) Use puns to make the meaning more meaningful

①Red Bird Shoe Polish is willing to add luster to your feet .

②It is steaming and steaming. ("Triangle Brand 'Rice Cooker" advertisement)

(4) Use exaggeration to catch people's attention

① Smell the fragrance for a hundred miles and get drunk for ten miles, and the world's best wines are discussed in Tanggou.

② The "stink" is famous far and wide, and the "fragrance" spreads thousands of miles. (Stinky Tofu Advertisement)

③Twenty this year, eighteen next year. (Shanghai Soap Factory "Bai Li" beauty soap)

(5) Use foil to set off the clouds and support the moon

①The sun is the reddest, and the rainbow is renewed.

②No gifts will be accepted during the holidays this year, only melatonin will be accepted.

(6) Poetic techniques and rich literary talent

① Baoquan’s fine wine is known all over the world, and the cars are like flowing water and horses are like dragons.

Whose wine is the best in ancient and modern times? Xinghua Village is the one that everyone expects. (Advertisement for Fen Distillery in Xinghua Village, Shanxi)

②The years pass by like water, and the love for the hometown deepens day by day.

Wear a piece of hometown clothing to comfort your homesickness. (Zhejiang Silk Clothing Advertisement)