Mall year-end event planning

7 articles on shopping mall year-end event planning

Year-end promotions are one of the important measures to stimulate domestic demand and expand consumption. They are an important starting point for establishing image, expanding influence, and realizing consumption expectations. Now I will bring you the shopping mall’s year-end event planning, I hope you will like it. Shopping mall year-end event planning part 1

1. Spring Festival promotions are nothing more than price reductions, bundling, gifts, exchanges, etc.

They can be approached progressively through a variety of information communication methods Consumers achieve sales targets:

1. Media communication. This is a traditional way of transmitting information and communicating with consumers, using radio, television, newspapers and other media that can influence the consumption behavior of target consumer groups to introduce activities and group buying content. The choice of media, the frequency of placement and the theme of each placement should be determined according to the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotional event, which is the first step to promote consumption.

2. Make sales vivid. Vividly arrange the shelves, stacking displays, pop layouts, and environmental atmosphere in the store to remind consumers of information about promotional activities. In the process of sales vividness, attention must be paid to highlighting the theme and making it clear at a glance. Generally, the display should be in place 3 days to 1 day before the event. This method of communication not only deepens the atmosphere of the Spring Festival, but also makes it closer to the people.

3. Personnel promotion. This is the most direct way to communicate with consumers. Set up activity redemption points or direct sales inside and outside the store, and communicate promotional information to consumers face-to-face through direct communication between promotion staff and consumers, prompting consumers to make purchases.

2. Use different communication methods for different consumer psychology stages

Each of the above communication methods has its own different characteristics, and different communication methods should be chosen according to different consumer psychology stages. , but this connection requires flexibility and the following characteristics should be paid attention to:

1. It belongs to the attention, interest, association, and desire stages: mainly using media, market impact, etc. to guide consumers to terminal.

2. Belongs to the stage of desire, comparison, conviction, and decision: mainly uses vivid and personal selling methods to encourage consumers to quickly form purchasing decisions.

During the Spring Festival, about 50% of consumers enter the store just to buy other products or because they have to buy such products without receiving any promotional information. Therefore, Vividness and personal selling are crucial.

3. High-profit products during the Spring Festival should be displayed in the form of Duotou. The Duotou should have strong impact and momentum. Pay attention to the shape of the Duotou. You can use traditional Chinese festive images to design.

3. Do a good job in display work in shopping malls and supermarkets

Display includes all display points in the store, such as shelves, counters, piles, special shapes, freezers, etc. The conventional display standards for these display points include light at the top, heavy at the bottom, first in, first out, ratio of various brand products, and color matching. In addition, during the Spring Festival promotion activities, the following main principles should also be paid attention to in display:

1. The principle of consistency means that all display points during the promotion period express the information of this promotion and should not contain other non-promotion information or outdated information.

2. The principle of highlighting refers to focusing on the core brand and packaging of this promotion. It can be reflected by centralized display, increasing the proportion of display, setting up special display positions, etc.

In the actual operation process, each store should seriously adhere to the key to good display, because no matter how good the display standards and principles are, they are reflected through actual display operations.

A common problem encountered during the Spring Festival is: due to the large sales volume, the products stacked on stacks or shelves will be taken away by customers in a short time, leaving no time for replenishment or replenishment. Shopping mall end-of-year activity planning part 2

According to the requirements of the "Notice of the Operation Office of the Autonomous Region Commerce Department on Further Implementing the 20__ Year-end Promotion Activities", create a good consumption-promoting environment and consumption atmosphere in the city, and continuously enhance The driving effect of consumption on the economy promotes the rapid and healthy development of our city's consumer market, and strives to achieve the city's total retail sales of consumer goods. Based on reality, we have specially formulated a year-end promotion and publicity plan for 20__.

1. Purpose of the event

With the goal of “promoting consumption, expanding domestic demand, adjusting structure, and stabilizing growth” and with the theme of “buying the whole city and enjoying life”, in accordance with the Based on the principle of "the government sets the stage and enterprises sing the show", relying on Wuzhou's brand and service advantages, it enhances the driving force of consumption on economic growth by carrying out exhibition activities and various promotional activities. Actively carry out publicity and momentum, convey various event information to consumers, create a good event atmosphere, stimulate consumers' enthusiasm for consumption, and ensure that exhibitions and promotional activities receive tangible results.

2. Promotional time

November 1st - December 31st, 20__

3. Activity content

(1) ) Gem Festival Series Activities

The 10th Wuzhou International Gem Festival is a grand event for our city’s gem culture to shine, corporate style to showcase, and economic and trade cooperation and exchanges. It is an opportunity for our city to invigorate the exhibition economy, stimulate urban and rural consumption, and serve the development of enterprises. As an important carrier, in accordance with the requirements of the Gemstone Festival Organizing Committee, we actively carry out a series of Gemstone Festival activities, including jewelry exhibitions, kite competitions, scarf flower exhibitions and bonsai exhibitions, famous and premium product exhibitions, housing exhibitions, automobile exhibitions and other activities .

(2) Promotional activities in shopping malls and supermarkets

Carry out various promotional activities for daily necessities in major department stores and supermarkets in our city.

(3) Group buying activities of various industry associations

Organize various automobile 4S stores to carry out group buying promotion activities; organize major electrical appliances and digital monopoly companies in urban areas to carry out discount promotions and discounts on fashionable and high-quality living appliances. Special sales activities; with the theme of fashionable life and affordable consumption, organize group purchasing promotion activities in major markets such as Decoration City, Furniture Market, Ceramic Market, and Lantern City; group purchasing of health and wellness products, wedding supplies; organize major hotels and hotels in the urban area , catering companies launch exhibitions and preferential treatment activities to systematically display urban catering and food culture.

4. Promotion methods

(1) LED display rolling promotion.

Merchants and enterprises with LED scrolling screens must make full use of LED displays to scroll relevant promotional content; those with broadcasting equipment should use live broadcasts to attract consumers' attention.

(2) Banners, posters, and leaflets for publicity.

Make event banners or posters and hang them (pasted) in conspicuous locations at the promotion site, such as the entrance and exit passages of supermarkets and shopping malls, next to the cashier, etc. For catering companies, post them in restaurants; print and distribute leaflets, Expand publicity.

(3) Media and SMS promotion.

Publish promotional information from major merchants in Wuzhou Daily and Xijiang Metropolis Daily, and use radio, television, and radio to promote activities; if possible, cooperate with mobile and telecommunications companies to use text messages to The event time, location and content were sent to the mobile phones of the masses to continuously improve publicity coverage.

(4) Promotional vehicles.

Organize promotional vehicles to circulate in various streets during periods of concentrated human traffic, or use your own delivery vehicles to spray-paint promotional content on the vehicle body for promotion.

5. Activity requirements

(1) Unify thinking and raise awareness.

Holding year-end promotional activities is one of the important measures to stimulate domestic demand and expand consumption. It is an important starting point for establishing image, expanding influence, and realizing consumption expectations. It is also an important way to shape business brands, improve quality of life, and enhance urban taste. important content. All merchants and enterprises participating in promotional activities are required to unify their thoughts, raise awareness, and implement measures to make the year-end promotional activities into an event with strong promotion, wide coverage, and rich content, and go all out to ensure the complete success of the event.

(2) Carefully organize and conscientiously implement.

In principle, all commercial service companies adopt local participation methods and launch various and practical promotional activities such as discounts, price reductions, special sales, free gifts, draws, bank card swiping, brand display performances, etc.

(3) Grasp the rules and guide consumption.

Go deep into consumer groups, understand the current consumption hierarchy, identify the right combination points, and choose the right entry point. Organically combine the consumer demand of the masses with the industry characteristics of promotional publicity, seize the opportunity when public opinion guides consumption, and enhance the pertinence, effectiveness, attractiveness, and appeal of promotional publicity work.

(4) Create a safe and orderly atmosphere.

The commerce departments of each county (city, district) should coordinate all promotion enterprises, coordinate all relevant departments and news media parties, comprehensively consider promotion content and publicity methods, and strive to build a structure with clear positioning, distinctive content, and coverage. Extensive publicity landscape. Pay attention to the role of local mainstream media, actively cooperate with mainstream media, and effectively leverage the advantages of mainstream media with wide coverage, large audiences, and strong credibility to effectively guide public opinion. It is necessary to integrate the internal media resources of each promotional enterprise and give full play to the role of various media such as communiqués, briefings, newspapers, periodicals, television, websites, books, audio and video, and exhibitions of each promotional enterprise to form strong reporting, enhance the overall effect, and improve the publicity effect. Strengthen event site management to achieve the "four unifications" of enthusiasm, efficiency, safety and order. Shopping mall year-end event planning part 3

Marketing purpose

Since Father’s Day and Dragon Boat Festival are only a few days apart and in the same news schedule, Father’s Day is only On a small holiday, you can only choose one of the two as the focus of promotion. Therefore, this year's Father's Day promotion will not use theme promotions, but mainly focus on product promotion to achieve the purpose of sales.

1. Activity time: June 16th - June 20th

2. Activity theme: Healthy Dad

3. Activity content:

p>

Activity 1. Dress up as a father and return to youth

■Product selection

Select men’s products and seasonal products for promotion. The following products are for reference only:

1. Food: beer, beverages, tonics, health products, etc.;

2. Daily necessities: suits, shirts, ties, leather shoes, watches, mobile phones, shavers, Sporting goods, high-end gifts, etc.;

3. Tobacco and alcoholic beverages.

■Special sales

The purchasing department negotiates special sales with suppliers for related products:

1. Make your father more stylish: suits, shirts, ties, Special sales on leather shoes, watches, mobile phones, shave knives, etc.;

2. Make father healthier: special sales on beer, drinks, tonics, health products, sporting goods, etc.;

3. Make dad happier: some exquisite high-end gifts and other special sales; Father's Day promotions

■Product promotions

1. Ask the purchasing department to negotiate with suppliers and strive for suppliers to carry out relevant men's products Discounts and free gifts with purchases, such as free towels and quilts when buying air conditioners, free ties when buying suits, lighters when buying cigarettes and alcohol, and small boxes of American ginseng when buying health products;

■Product display

Each chain store will highlight and focus on displaying relevant special offers based on the situation of its own store and counters to promote and achieve the purpose of holiday sales.

Activity 2. "Arrogant Dad" Filial Son Family Painting Competition

Activity location: The finished painting will be handed over to the 1F service desk; the winning works will be displayed in the west window of iy

Father’s Day is coming. In order to express your respect and gratitude to your father, use your paintbrush to draw the most distinctive side of your father and attach a brief description to the back of the portrait. to us. Such as: "Healthy Dad", "Happy Dad", "Handsome Dad", etc. After the selection, we selected 50 winning works to be displayed outside the store. Contestants must be under 18 years old (including 18 years old), and there is no limit on the painting style. 6/5---6/12 is the work collection period, 6/13 is the work selection period, 6/14---6/16 is the award-winning work display period, and June 16 will be the on-site award ceremony.

Award settings:

First prize: 1 gift worth 300 yuan

Second prize: 1 gift worth 100 yuan

Third prize: 2 gifts worth 50 yuan

Commemorative prize: 46 exquisite gifts

Activity 3. "Skillful Dad" Zongzi Making Competition< /p>

Activity time: 6/16 15:00-17:00

Activity location: Next to the lady’s house outside the main entrance

Registration method: _____

Activity content:

Fathers and sons (or fathers and daughters) can form a team to register for the competition for free. There is no age limit, and registration is limited to 50 teams.

The one who makes the most and most standard rice dumplings within the specified time is the winner, and the contestant can take away the rice dumplings he made.

Award settings:

Champion: 1 gift worth 300 yuan

Runner-up: 2 gifts worth 100 yuan

Third runner-up : 3 gift shopping malls worth 50 yuan for year-end event planning part 4

Promotional background:

1. Full market conditions: Wedding photography is increasingly used as a fashionable way to get married. Approved by young people and their parents, due to work and other reasons, most couples choose to get married during the "May Day Golden Week" and the May Day promotion plan. According to a survey, there are currently 25 large and small photo studios on the market in Jiujiang, among which small and medium-sized photo studios account for the largest proportion. However, there are three large wedding photography companies that have captured the Jiujiang market. The market size of these photo studios is huge, well-known and extremely popular.

2. Competition analysis: It mainly comes from the intensity of publicity in large-scale photo studios and similar photo studios nearby, and the company's lethality and image have not yet been fully established.

3. Consumer analysis: newlyweds before and after May Day and middle-aged and elderly couples who want to take photos as souvenirs. These people have stable incomes, good cultural qualities, and most of them already have a place.

swot analysis

☆ Advantage analysis:

1. Paris Spring has a certain degree of popularity and reputation in Jiujiang City and surrounding areas.

2. Special promotions for wedding photography, couple packages, family portraits, personal portraits and other promotions launched in May.

3. Price: The product price is lower among similar products, and the quality and service are better.

4. Major photography studio companies have launched many promotional and preferential activities, but the activities of our company are not as targeted and intensive. Moreover, the scope of preferential services of the activities has also been expanded. The planning plan "Five Plans" A promotional activity plan.

☆ Disadvantage analysis:

1. Competition among products of the same grade is fierce (such as Mona Lisa, Lirenxing)

2. Consumers’ Not much is known about new activities, and it is difficult for them to be deeply rooted in people’s hearts.

3. People are biased against new activities (some people always don’t like to try new things and are biased against new things), and they are also afraid of being cheated.

☆ Opportunities:

1. The new activity has targeted services. Among similar activities, there is no targeted service activity.

2. Promotional plans can not only attract new customers, but also drive old customers to purchase again. This promotion also builds a customer base.

☆ Threats:

1. In the May Day market activities, other competing companies will definitely launch new activities, which will pose a certain degree of threat to the company's activities.

2. This activity has targeted services, and customer face-to-face enjoyment will be restricted to a certain extent, resulting in loss of competitive advantage.

Promotional goals:

Occupy the Jiujiang market

Plan and formulate an overall promotion plan for new activities from the promotion period to the maturity period

Let consumers know about the event as soon as possible

Increase the company's visibility and reach every household in Jiujiang to achieve a certain amount of awareness

Let consumers gradually become interested in the event , become a loyal consumer of Paris Spring

Increase sales

Analysis of target consumer groups:

Key target consumer groups:

Newlyweds Couples and people in their 20s and 30s

Auxiliary target consumer groups:

Middle-aged and elderly couples and children who want to take a souvenir photo.

Characteristics of the target consumer group:

1. Have a certain economic foundation, strong purchasing power, mature consumer psychology, high cultural quality, and an open mind.

2. Pay attention to the interest in life and enjoy happiness.

3. Pursue fashion and brand services.

Promotion time:

Time target strategy activity notes

05.01--05.03 Let consumers in most areas of Jiujiang know that this new promotion activity will Large supermarkets distribute leaflets, and newspapers promote the "Looking for the Most - Who is the Most Affectionate Bride" campaign for each promotion period. Promotional pages are distributed on the streets and large display boards are hung. Publicity period

05.01-05.31 Let most consumers accept this product, and then have a strong interest in this product. The temptation of benefits, the romance of benefits, and the promotion of publicity. Send "True Love Interactive Cards", Lover Romance 100% and the hotel jointly organize the "True Love+" photography wedding event activity period

.5.06-05.31 Let most consumers trust our company and become a loyal photo studio Consumers should strengthen their brand image by doing newspaper, television and radio advertisements, establishing brands and providing good services. Shopping mall year-end event planning part 5

Event time: December 21st - December 25th

Event theme: Happy Christmas (Christmas Carnival Night)

Activity description: December 25th every year is the day when Christians commemorate the birth of Jesus. It is called Christmas. It is the most grand festival of the year in Western countries. It can be compared with the New Year and is similar to the Spring Festival in our country. In order to increase the local influence of the mall, increase turnover, enhance the interactivity and entertainment of promotional activities, and attract consumers.

1. Creating a Christmas atmosphere

1. The square in front of the door can set up a scene like this: stand a Christmas tree about 5 meters high at the entrance of the shopping mall, with various Christmas tree hanging on it. Various decorations and decorative lights. There are matching decorations around the Christmas tree (deer sleigh, Santa Claus, etc.), which are lifelike and full of fun. Add posters and spray-painted banners to create a Christmas-themed atmosphere. Note: Music is indispensable. It adds dynamics to the whole scene and can play some classic tunes.

2. Salespersons, cashiers, and shopping mall staff all wear red Christmas hats to set off the festive atmosphere and stimulate customer consumption.

3. Set aside a Christmas merchandise area inside the mall to display various Christmas gifts, complete with lanterns, decorations, etc., plus posters, music, etc. to create a Christmas atmosphere and turn the mall into a Christmas party Heaven.

4. Arrange a staff member at the entrance of the shopping mall to act as Santa Claus and distribute some small Christmas gifts to consumers.

2. Internal promotion activities in the mall (select as appropriate according to the mall’s own conditions)

1. Get free gloves with shopping, and a series of big surprises. If you spend _ yuan in the mall, you can get a shopping tip If you buy a ticket, you will get a pair of gloves as a gift (the gloves are worth about 5-10 yuan), and there are also lottery tickets hidden in the gloves.

Activity description: Gloves are also an indispensable anti-cold item for people. Giving gloves as a gift when shopping is more practical for customers. Hiding lottery tickets in gloves is another novel promotion method, which is different from Western children. There is something similar about getting a gift in a stocking at Christmas. The gloves used as gifts can be gloves of different styles and colors at the same price. After customers select a pair of gloves, they cannot choose to change them again. The size of the lottery ticket should not be too large so that it can be easily hidden in the gloves and will not fall out. Note: Shopping gifts can also include some fashionable desk calendars, Christmas gifts, peace charms (peace charms are given on Christmas Eve), etc.

2. Christmas cake

Customize a Christmas cake, which can be several meters in diameter, with the words "Merry Christmas" written on it and filled with candles. At eight o'clock in the evening , everyone makes a wish together, and then blows out the candles together. The whole scene is decorated with Christmas trees, lights, etc., and music is used to create an atmosphere. Customers who spend more than 1 yuan in shopping malls from 6 to 8 o'clock on the night of the 25th can get a shopping receipt with their shopping receipts. You can get a piece of cake until all is gone.

Activity description: In foreign countries, delicious Christmas cakes are often added to the beauty of Christmas. People often make Christmas cakes novel and beautiful. The words "Merry Christmas" are poured on it with cream or jam, and special Christmas candles are placed around it. The candles are small in shape, only three or four inches long, but they are made of exquisite and colorful materials, and some are even made into spiral shapes. After lighting it, the host blows it out, and then everyone shares the cake.

People sometimes put three beans in the cake to represent the three oriental wise lands in the Bible story. Whoever eats the beans becomes the "Three Kings", which is very funny.

Operation instructions: You can set aside a special area in the central hall to display cakes, and pay attention to maintaining order on site to avoid blocking passenger flow; the cake can be made as large as possible, or it can be divided into several large cakes and prepared for cutting. utensils. At 8 o'clock on Christmas Eve, customers can receive a cake with their shopping receipt within the specified time. At the same time, prepare supplies for serving cakes, such as plastic plates and plastic forks, and place trash cans to prevent customers from littering and damaging the environment.

3. Smash golden Christmas eggs during shopping

Anyone who spends _ yuan in shopping at the mall will have a chance to get a free golden Christmas egg.

Operation instructions: Put coupons with different gifts written on them in the golden eggs prepared in advance. The prizes are to be determined

4. Free meal coupons for shopping

Redemption location: General Information Desk. If you spend _yuan in the shopping mall, you can get one _yuan free coupon for Food World. If you spend _yuan, you will get two coupons. Single ticket is allowed and cannot be accumulated.

Operation instructions: For young customers and children, food is always inevitable during Christmas, and celebrating Christmas in the gourmet world has a more Christmas flavor.

5. Christmas Turkey Dinner

As a grand celebration of Christmas, delicious food is indispensable. In foreign countries, Christmas turkey dinner is a standard main dish, but domestic customers know less about turkeys, so making and selling turkeys on site will definitely arouse customers' curiosity and desire to buy.

Operation instructions: You can use picture posters on site to explain the origin, nutritional characteristics, and how to make turkeys, etc., and emphasize that this is an indispensable main food for Western Christmas. At the same time, turkey supplies must be prepared adequate.

6. Other promotional activities

Christmas clothing sales: winter casual clothing, suits, windbreakers, down jackets, thermal underwear, etc. Christmas limited-time sales: a Christmas crazy buying area is opened, which can be divided into There are one-yuan rush-buying areas, five-yuan rush-buying areas, ten-yuan rush-buying areas, etc. The rush-bought items are small commodities, such as Christmas gifts, socks, gloves, towels, chocolates, cookies, etc.

Christmas Toy Festival: Toys are always one of the most attractive products to young consumer groups, especially children. Exhibiting and selling toys of different categories and styles will be very helpful in promoting Christmas sales. Big help.

3. External activities of the mall

In order to match the joyful atmosphere of Christmas, a small stage was set up at the entrance of the mall, and two themed performances were held on Christmas Day to attract consumers to go shopping.

Performance time: 2pm for the first show and 8pm for the second show.

Performance information: Christmas song and dance performance, quizzes with prizes, Christmas-themed model catwalk, etc.

4. Personalized Planning - Public Welfare Activities

Every year on Christmas Eve, do you think of the little match girl and the kind old woman? In fact, in our city There are still children who need our care, extend your warm hands, offer your love, and let us together light the "match of hope" for them. You just need to put your shopping ticket in the donation box:

1. We will donate 1% of the customer's voting amount to these children as charity.

2. Recruit ten public welfare enthusiasts to dress up as Santa Claus to visit children in major orphanages and welfare homes across the city on Christmas Day, deliver gifts to the children, and play with them . Gift set: winter clothes, hats, socks and other warm supplies, toys, food, etc.

Operation instructions: Invite relevant media to report on this event, and invite notary units to notarize this event. This public relations activity will help guide citizens to care for and love these vulnerable groups, promote public welfare, and also Help improve the visibility and reputation of merchants.

Shopping mall year-end activity planning part 6

Event time: February 24-25, 20__

Activity theme: 20__ Lantern Festival promotion planning

Event slogan: Love the Lantern Festival (Meet in the Lantern Festival, it’s the Lantern Festival again, enjoy the beautiful scenery of the Lantern Festival, hang high the red lanterns, celebrate the Lantern Festival in a prosperous manner)

Festival analysis of the event: < /p>

1. The Lantern Festival is a traditional Chinese festival. Traditional activities include eating glutinous rice balls, admiring lanterns, and guessing riddles, etc., which contain the connotation of reunion, sweetness, auspiciousness, and happiness. Therefore, merchants’ promotions can focus on Lantern Festival-related activities. Food and merchandise are promoted. At the same time, traditional activities such as fireworks, dragon dances, hanging red lanterns, and quizzes are used to add to the fun and create a lively atmosphere of the Lantern Festival.

2. As soon as the Spring Festival is over, Spring Festival clothing will be on the market. For students, a new semester will also begin, so the Lantern Festival promotion can also focus on clothing, student supplies, etc.

Activity information:

1. Reunion and celebrate the Lantern Festival

Joint exhibition of delicious glutinous rice balls

1. Open a glutinous rice dumpling food counter, including Various brands of glutinous rice balls: such as Longfeng Tangyuan series, Missing Tangyuan series, Sanquanling series, and Youkang series. The flavors include Babao Nut, Black Sesame, Sesame Peanut, Rose Bean Paste, Hawthorn, Five Kernels, Peanut Sesame, Sugar-free, Halal, Rice Wine, etc.

2. For purchases over 88 yuan in the supermarket, you will receive a bag of glutinous rice balls or a small lantern, worth about 5 yuan.

2. Lantern Festival Snack Street

Activity description:

1. In addition to shopping, admiring lanterns and having fun, eating and drinking are also indispensable during the Lantern Festival. When shopping In addition, eating some delicious snacks must be a great temptation for customers.

2. Set up a service office on site. Customers can go to the service office with their shopping receipts to receive snack coupons. With the snack coupons, customers can go to the stalls to buy snacks.

3. Snack coupons cannot be exchanged for cash, and no exchange is available.

4. Pay attention to hygiene when making snacks, and take necessary measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.

5. Snack stall setting: In addition to moving some snacks already available from merchants to the site, you can also invite some famous local snack bars to make and sell them on site.

6. In addition to using snack coupons, customers can also purchase with cash. The price of snacks must be clearly marked on site so that customers can see it at a glance.

3. Enjoy the beautiful scenery on a good day

Lantern Festival Garden Fun (Jingmeng)

Open up a Lantern Festival play area, set up in the form of a grape trellis, suspended Various lanterns contain various riddles. Anyone who guesses correctly can participate in guessing the riddles. The prizes are exquisite small gifts or shopping vouchers. The value is determined based on the difficulty of each riddle. The prizes can be marked directly on the lanterns. Generally, the prize value is less than 10 yuan.

At the same time, activities such as roping and some folk acrobatics performances can be added to the recreation area.

Ring trapping: If you spend over 100 yuan in shopping, you can participate in the trapping process once, with ten circles each time. If you hit the trap, you can take away the trapped items. The items in the circle are visited from far and near according to their value. The overall value setting of the item can be determined according to the full quota. The higher the full quota, the value of the gift can also be relatively increased. Generally speaking, the value of items should not be too high. Firstly, to prevent damage to high-value items, and secondly, lowering the quota will relatively increase the number of customer participants. Customers can also pay for the trap themselves.

Folk acrobatics performances: Invite some folk groups to perform acrobatic performances such as dragon dances and monkey tricks to increase the lively atmosphere of the Lantern Festival. Shopping mall year-end event planning Part 7

1. Purpose of the event

1. To welcome the peak season and build brand publicity.

2. Increase sales, give customers confidence, and create conditions for supermarkets to stock up.

3. Maintain good customer relations.

2. Activity theme

Welcome promotion, big discount on Rongsheng refrigerator

3. Activity time

20__year__month_ _ day - __ month __ day (the actual operation effect is good, the time will be extended)

4. Preliminary work

1. Communicate with the mall leaders about specific operation details, mainly Price, venue, personnel, and material support.

2. Promote in Qinzhou shopping mall on __ day: put up posters and pack tricycles, put up posters in front of the shopping mall on __ day.

3. Check inventory and on-site materials on __.

4. Refining the unified rhetoric of the event: supermarkets conduct promotional activities in advance, sell at special prices and give away exquisite gifts.

5. On-site operation

1. One arch, two tents, two product inflatable molds, one roll-up banner, and two poster boards.

2. 8 prototypes output: 1 special price model 163G, 2 high-volume models 18A, 138A, 2 new products 171D, 186SM, 1 computer performance 162AY, event main sales model 29S (United Nations Energy Saving Gold Award), 1 image machine 226AY3.

Activity fee: 2 yuan for packaging tricycles (5 vehicles), 5 yuan for transportation, 3 yuan/day × 2 = 6 yuan for temporary promotion, *** 31 yuan (the venue is subject to shopping mall application).