What is the difference between Tik Tok and atto's faster?

Product logo:

Product positioning: a short video community platform focusing on young people's music, which helps users to create a short video mode that explodes their circle of friends in the form of trend music, dance and performance, and has many original special effects, filters and scene switching.

Product slogan: record the world, record you.

Product logo:

Product positioning: a platform for users to record and share their own production and life, a platform for recording and sharing everyone's real life, and find a real and interesting world here.

(1) Platform positioning is different.

② Differences in social styles.

③ Regional development differences

Flooding and waterfalls

(1) Differences in content production

② Differences in content consumption

The single sliding operation of immersive experience will shorten the return time, so this way will make users more sticky and special user experience better, but the user's fault tolerance rate is lower; Waterfalls give users the right to choose. The diversity of content types leads to a wider range of users and a higher fault tolerance rate. However, too long return time may lead to insufficient user stickiness.

③ platform algorithm requirements

4.2.2 University Grants Committee and PGC

(1) content difference

UGC content has great uncertainty, ordinary UGC content only spreads in fixed communities, while high-quality UGC content is often caused by unique style, teamwork, platform promotion and other factors. PGC content itself has a certain influence on other platforms and can be quickly imported into the platform.

② Difference of velocity.

The traffic of UGC needs the innovation of users and producers and the exposure support of the platform, which takes a long time to operate, but the user's stickiness is high after the traffic is formed; High-quality PGC comes with its own traffic and only needs the platform for exposure, so the operation time is short, which can quickly start the brand effect and help the platform grow.

(3) Income difference.

The high viscosity of UGC leads to high revenue conversion rate, and the platform earns a lot of money through live broadcast and e-commerce realization represented by KOL. The high traffic of PGC makes the platform gain revenue through traffic exposure, that is, advertising diversion, sales and distribution traffic.

Centralization and decentralization

(1) platform label difference

② Differences in user stickiness.

③ Differences in user experience

With the decline of Internet dividends in recent years, the sinking market has become a new battlefield for giants to compete and seize the user market. Contrary to the trend of decreasing users, the TGI index of third-,fourth-and fifth-tier cities soared to 102.5, 106.3 and 107.5 respectively, and the sinking characteristics of market users were remarkable. In the next few years, the third-and fourth-tier cities in China will focus on the competition in the short video market. At the same time, accelerate overseas investment in developing countries such as Indonesia, India and African countries, and attach importance to the sinking of users. The huge user base will bring huge market scale, and the development of short video in the future can be expected!

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Related questions and answers: Related questions and answers: What is the biggest difference between Tik Tok and self-driving cars? There used to be a saying that "Tik Tok and North America are faster", which reflects a feature of regional distribution. At present, these two platforms are indeed the best in the field of short video. No matter how other platforms fight, Tencent gives up micro-vision and picks it up again, but it is still unable to fight. So what are the characteristics of Tik Tok? What kind of car is faster?

In fact, many self-media short video creators have settled in these two platforms now, but they still have distinctive features. Tik Tok is more about creating an entertainment platform. In addition to the exquisite player, it also plays many high-quality adaptations, such as Tik Tok's mixed cutting masters, mixed masters, martial arts masters and dance masters, and even pet operators; In addition, there is the entertainment school, which often has a lot of space, such as the appearance of baby face, crossing ancient times, getting old slowly, etc., which also aroused many people's sense of participation.

Therefore, Tik Tok is called "National Tik Tok". Some people even turn vibrato into a circle of friends for video streaming. There are fewer friends, more bubbles in Tik Tok, and more friends around me. Even in Tik Tok, I cooked psychological chicken soup for myself. The so-called life is bitter, but I am still strong. In Tik Tok, I want to show that I am doing well, but some people are very sad. Then the flock at 9 1 is the biggest emotional outburst.

Therefore, Tik Tok has social attributes in the field of short video and serves as a window for video vlog display, so its popularity participation is relatively high!

There are also successful examples of self-driving cars. I feel that Aauto Quicker is a story-telling micro-movie, an American drama, a wonderful program, a funny thing, and other aspects are not too hot, so it is Laotie 666, because in the early days, Aauto Quicker had many strange behaviors, and even reached the realm of influencing the secular, and it was more in the Northeast, and later Aauto quick made adjustments;

Aauto Quicker's entertainment games, e-commerce delivery and live broadcast fields are really unique, which brought Aauto Quicker to fire at once, so there are some anchor experts and e-commerce delivery experts in Aauto Quicker. Even Pinduoduo regards Aauto Quicker as the main traffic entrance position, and mobile games also regard Aauto Quicker as the main entrance! Tik Tok also quickly caught up with Taobao and reached an agreement to be a content e-commerce, and also supported the opening of the big V Tik Tok store!

Therefore, some people have also made a lot of money through Aauto Quicker live broadcast and video e-commerce, and even some live broadcasts have begun to invite stars to join the lineup. In this regard, Tik Tok began to slowly launch the live broadcast service last year, and lowered the entry threshold a little bit to catch up. Fortunately, the live broadcast in Tik Tok is not bad, but there are still some Tik Tok fire anchors who don't take Tik Tok as their main position. For example, Keiko, who was dancing in Xi 'an, got angry in Momo, where the first1was broadcast live; A small group of game anchors got angry in fighting fish, and they also started to have a huge user base on Tik Tok. Because they may have signed the contract, they haven't fully focused on Tik Tok!

Therefore, Tik Tok still has many small anchors and personal anchors. In fact, the differences between the two companies are getting closer and closer. There used to be a threshold for playing short videos. Later, Aauto Quicker introduced Fast Shadow to help the creators, and Tik Tok immediately followed up with the introduction of editing software for pk. At present, mobile phones can also complete many exquisite and cool adaptation effects, which is also due to the pk results of these two companies;

So I said that although the two companies have their own characteristics, they both attach importance to the continuous layout strategy of users and operation directions, and provide some strategies from creative incubation to making money incubation to how individual players play. So I've been far ahead. Compared with micro-vision, it lacks many operations, and it is more based on financial appreciation to participate in entertainment stars. A little ungrounded. what do you think? Welcome to pay attention to my entrepreneur Li Meng and communicate with me!