Does craft represent high-end beer?

At this year's national autumn sugar and wine party, many participants found that craft beer appeared widely at the exhibition. Different from traditional beer stalls, craft beer is more flexible.

Some beer researchers pointed out that the concept of craft beer has been deeply rooted in people's hearts from its rise a few years ago to its popularity today. For many people, craft beer is synonymous with high-end beer and high-quality beer. As China enters the era of its own brand, those flexible and diverse operating modes provide opportunities and channels for the rapid development of craft beer.

According to the research report of Facts and Factors, the global craft beer market in 2065438+2009 was about1.1.00 billion USD. It is estimated that the market will grow at a compound annual growth rate of 8% and will reach about $200 million by 2026.

The increase of consumers' preference for low-alcohol wine is the main driving force for the growth of the target market. Of course, the exotic flavor of craft beer is also one of the factors that promote the growth of the target market.

Domestic craft brands have mushroomed everywhere.

A few years ago, most beer brands that appeared in the national sugar and wine party were imported from abroad, while the beer brands in China were mainly concentrated on several strong brands. The beer brands at this year's national autumn sugar and wine party are mostly little-known brands, and most of them are craft beer.

Participants will see nearly 100 kinds of craft beer, including Tsingtao Beer, Xuedi Beer, Hande Beer, Shengzhou Beer, Lanling Beer, Impression Craft Beer, Shanshui Draft Beer, Old Shi Jia Beer, Fujiabao Beer and Payson Red Beer.

In recent years, traditional industrial beer has gone downhill, with meager profits and fierce competition.

China's beer production continued to decline, while the consumption of high-end beer continued to increase. This undoubtedly provides opportunities for the rapid growth of craft beer. The market demand for high-end beer products has driven businesses all over the country to launch one after another.

Many participants came to taste the original pulp craft beer in Maotai Town. Qiandaohu beer from Zhejiang was put forward? Qiandaohu beer is committed to building a world-class craft incubation platform to provide more choices for beer lovers? The concept of. The only booth for drunken craft beer takes you to buy it all in one stop? Raw materials+technology+products? Complete the combination process and shout it out? Awaken the flag of the craft industry? The slogan.

It is understood that due to the investment in craft beer production, the annual output of these participating enterprises ranges from hundreds of tons to tens of thousands of tons. Some senior experts predict that the consumption of craft beer in China will be about 829,000 kiloliters in 20 18 years, and the consumption of craft beer will account for 2.1%of beer consumption; In 20 19, the consumption of craft beer in China was 873 kiloliters, accounting for about 2.4% of the beer consumption. In 2020, this number will continue to rise.

Personalized customization adds color to the era of private brand

Practitioners with more than ten years of wine sales experience started to deal in craft beer two years ago. He said:? The liquor market is chaotic and the competition is too fierce. After several investigations, I decided to start the craft beer project. 20 19 I visited several craft beer enterprises in Shandong and Henan and cooperated with them, and the market feedback was ideal. ?

It is understood that craft beer production enterprises all over the country have different operating concepts, some only sell corporate brands and provide certain policy support to agents, while others can OEM? Generally refers to the original equipment manufacturer) OEM. Due to the difference of process formula and raw material cost, the same malt degree and the same alcohol content are also different.

Some insiders broke the news that the price difference of the same product can reach as much as seven or eight hundred yuan per ton, which makes many merchants who have worked as craft beer agents want to find more cost-effective products at the sugar and wine party.

A few years ago, with the large-scale expansion and merger of domestic beer giants, the proportion of technology and raw materials was highly unified, which made the local beer with distinctive style and unique taste very similar. There is almost no difference between Tsingtao beer in Sichuan and Tsingtao beer in Shandong. And craft beer satisfies consumers' experience of different tastes to the maximum extent!

At the theme forum of the 103 National Sugar and Liquor Association, Chen Liping, executive director of China Consumer Big Data Research Institute, pointed out that the development of private brands has entered a rapid development era, and the craft beer model just caters to the opportunity of this era. Do you believe in craft beer brands? Let a hundred flowers blossom? The grand occasion will be even more exciting!