How to make accurate product positioning?

accurate product positioning needs to consider the following aspects:

1. target audience: understand the characteristics of target audience's needs, preferences, behaviors and beliefs, as well as their market environment and competitors.

2. product features: analyze the features of the product such as function, performance, quality, price and brand image, make clear the advantages and disadvantages of the product, and match the needs of the target audience.

3. Competitors: Through the investigation and analysis of competitors' product characteristics and marketing strategies, find out their weaknesses and make differentiated product positioning.

4. market positioning: define the position and role of products in the market, such as low-cost and high-performance cost-effective products or high-end luxury brand image products. At the same time, factors such as market capacity and potential growth space need to be considered.

5. positioning language: transform the characteristics and competitive advantages of products into concise and vivid positioning language, which is easy to spread and remember, and form a unique and easily recognizable brand image.

6. Continuous iterative optimization: According to the actual sales situation and user feedback, the product positioning and marketing strategy are continuously iteratively optimized to adapt to the changing market and user needs.

in short, accurate product positioning requires comprehensive consideration of various factors, and continuous optimization and adjustment in combination with the actual situation and market feedback.