Does Dicos belong to China?

Dicos is a catering brand owned by Ding Xin Group. Ding Xin International Group has been investing in Chinese mainland since 1988. After 23 years' development, the Group has three major investment enterprises, namely, food production enterprises Master Kong and Quan Wei, whole family of circulation enterprises, restaurant chain company Dicos and Master Kong's home-cooked beef noodles.

Dicos is the first western-style fast food franchise brand in China and the largest fast food enterprise franchise chain in China. Dicos fried chicken originated in Texas in the southern United States and appeared in Chengdu, China on 1994. 1996, Ding Xin Group acquired Dicos, invested 50 million dollars to improve its management system and re-established CIS system, making it a brother brand of Ding Xin Group after Master Kong.

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The origin and development of Dicos;

1996, Ding Xin International Group acquired Dekeshi, a fast food brand that entered the China's first tier cities market, and renamed it Dekeshi to reposition itself. Therefore, from 1997, Dicos withdrew from Beijing and other cities and vigorously developed second-and third-tier cities. However, in 20 1 1 year, Dicos once again tentatively laid out in first-tier cities. In this year, Dicos Beijing Fuchengmen Store opened, emphasizing the concept of "comfortable diet", and the decoration of the whole store was also very bright. More vegetables are added to the recipe than McDonald's and KFC, and some services are introduced.

However, after that, Dicos rarely made big moves in first-tier cities, but only expanded on a small scale, with the focus still on second-and third-tier cities. Relevant data show that Dicos had 2,300 stores nationwide in 20 16, while the number of Dicos stores in Beijing, Shanghai and Guangzhou was only 70, accounting for 3% of the total number of Dicos stores. In 20 16, Dicos plans to have more than 100 stores in Beishangguang.

Baidu encyclopedia-Dicos