The development course of Tik Tok

On September 20th, 20 16, Tik Tok was officially launched. At first, the flat style was adopted.

On September 2, 20 17, according to Wang Xiaowei, the product director of Tik Tok, "85% of Tik Tok users are under 24 years old, and the main talents and users are basically post-95 or even post-00. By the end of 20 18, the application has been downloaded by more than 800 million global users in more than 50 countries."

On 20 17 12.22, Tik Tok became the first in the free list of the App Store in China, and ranked the first in the download volume of the App Store in China with 16 days, second only to the best result of the glory of the king 18 days.

On October 25th, 2065438+200865438+/kloc-0, Tik Tok launched "See Music Project" to tap and support original and independent musicians in China.

On March 20 18 19, Tik Tok decided on a new slogan "record a better life".

In April, 20 18, Tik Tok temporarily cancelled the watermark during the system upgrade and platform rectification. Sina technology reported that the reason for canceling the watermarking was that all videos uploaded to Tik Tok would be watermarked and downloaded locally, regardless of whether they passed the review or not. This has led to some problem videos that failed to pass the platform review, which were downloaded by the uploaders themselves and spread through other channels, thus causing confusion and misunderstanding among the media and netizens, and even some people used malicious means to spread illegal and bad content. On April 13, Tik Tok officially announced the resumption of comment function.

On May 8th, 20 18, ByteDance CEO Zhang Yiming said that in the first quarter of 20 18, Tik Tok downloaded 45.8 million times in the Apple App Store, surpassing Facebook, YouTube and Instagram, and became the most downloaded Apple mobile phone application in the world.

On June 8, 2020, at 65438, ByteDance's volcano video and Tik Tok officially announced the brand integration and upgrade, and the original volcano video was renamed Tik Tok Volcano Edition. On September 15, 2020, Tik Tok held the 2020 Tik Tok Creator Conference.

In June 5438 +2022 10, Tik Tok launched the computer version of the client.

In March, 2022, Tik Tok Live released "Tik Tok Live Severely Remediate Bad Live PK Content Announcement", announcing that the platform prohibited minors from consuming.

strong function

1, social

Tik Tok App is a social software. You can share your life through the short video App in Tik Tok, and at the same time, you can meet more friends and learn all kinds of anecdotes here.

2. Music

In essence, Tik Tok is a music short video community focusing on young people. Users can choose songs and make their own works with short videos. Similar to a small card repair, but the difference is that Tik Tok users can make the video more creative through video shooting speed, video editing and special effects (repetition, flashing and slow motion), rather than simply lip-synching.

Tik Tok platform is generally young users, mainly electronic music and dance music, and videos are divided into two schools: dance school and creative school. The characteristics of * * * are very rhythmic. There are also a few users who play lyric music to show their coffee drawing skills, which has become a clear stream of Tik Tok coil.