What are the marketing features of WeChat public platform?

What are the marketing features of WeChat public platform?

Advantages and features of WeChat public platform

1. Acquaintance network and minority communication are more effective.

wechat is different from other similar social platforms in that the circle of friends it has established is full of people it already knows, and the established interpersonal network is an acquaintance network. Its internal communication is a kind of minority communication based on the acquaintance network, and its trust and arrival rate can't be achieved by traditional media, so the platform can obtain a more real customer base.

2. It can provide information and services anytime and anywhere, and the information and services can arrive for a longer time.

Compared with PC, mobile phone is a tool that users will carry with them at any time. With the advantages of mobile terminal and natural social and location advantages of WeChat, it will bring great convenience to merchants' WeChat marketing

3. Rich media content is easy to share.

Compared with traditional media, a remarkable feature of new media is the application of mobile Internet technology. Through mobile phones and other terminals, information can be browsed and transmitted anytime and anywhere, and the fragmentation time can be fully utilized, and WeChat can be described as the ultimate in this respect.

4. wechat public platform, with one-to-many communication and high information rate.

People and enterprises can create a WeChat WeChat official account, and realize all-round communication and interaction with words, pictures and voices of specific groups. Wechat public platform is a powerful way for enterprises to promote their business. The communication mode of WeChat public platform is one-to-many communication, which directly pushes messages to mobile phones, so the reach rate and the watched rate are almost 1%.

5. Convenient interaction, rapid real-time update of information push.

At the same time, as a social software, WeChat is different from other online media because of its convenient interaction. Especially in the WeChat public platform, users can communicate and interact with corporate WeChat official account just like communicating with friends. Enterprises can instantly push information to the public and update it quickly through WeChat WeChat official account.

I hope the above answers are helpful to you. What are the characteristics of WeChat public platform marketing?

WeChat can get a subscription and post some specific articles that are practical and useful for your products. Many people

But pay attention to the following points:

1.

2. Don't send pornography, violence or touch politically sensitive information.

3. Use caution to force or reward users to share information with friends.

4. Don't cheat users.

5. Sending advertising information too frequently.

6. Abuse of automatic reply is not humane enough.

7. To make it easier to be searched, the names of editors are piled up with nouns.

8. Push things that are not practical and boring.

9. The push information is too long. 5 words or less in 5 minutes is preferred.

1. The reply is not timely.

hello! I'm glad to answer your question.

Features

1. Point-to-point precision marketing: WeChat has a huge user base. With the advantages of mobile terminals, natural social networking and location positioning, every information can be pushed, which can give everyone a chance to receive this information, and then help businesses achieve point-to-point precision marketing.

2. Floating bottles with flexible forms: users can release sounds or words and throw them into the sea. If other users "catch" them, they can start a dialogue. For example, the user interaction activity of "Love Floating Bottle" of China Merchants Bank is a typical case.

location signature: merchants can use the free advertising space of "user signature file" to promote themselves, and nearby WeChat users can see the information of the merchants, such as Hungry God and K5 convenience store, and so on.

QR code: users can add friends and pay attention to corporate accounts by scanning and identifying the identity of QR code; Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O.

open platform: through the wechat open platform, application developers can access third-party applications, and they can also put the application LOGO in the wechat attachment column, so that users can conveniently call the third-party applications to select and share content during the conversation. For example, users of Beauty Talk can share their own content in Beauty Talk to WeChat, which can make a beauty talk product spread continuously, and then realize word-of-mouth marketing.

Public platform: On the WeChat public platform, everyone can use a QQ number to create their own WeChat public account, and realize all-round communication and interaction with the words, pictures and voices of specific groups on the WeChat platform.

3. Opportunities for Strong Relationships The peer-to-peer product form of WeChat is destined to develop ordinary relationships into strong relationships through interaction, thus generating greater value. Establish contact with users through interaction, which means chatting, answering doubts, telling stories and even "selling cute", and let enterprises and consumers form a friend relationship in all forms. You won't trust strangers, but you will trust your "friends".

I hope I can help you, please adopt it, and give me a compliment if you are satisfied. thank you What are the free WeChat public platform marketing?

For each Email marketing activity, the best time for email delivery should be finally determined according to different industries, audience characteristics and marketing activities. What are the marketing skills of WeChat public platform? First of all, make clear your audience. Since I want him to pay attention to his own micro-signal, then I should think from the user's point of view, what users want and what users are interested in, so that it is easier to arouse users' buzz and attract users' attention.

Of course, attracting users is only the first step, which is the foundation. It is a long-term process to attract users and really retain them with good content and interaction.

For example, marketing through some interesting and hot topics and events, which people are interested in and concerned about, will naturally attract users and even help you spread it.

Also, as the saying goes, curiosity kills the cat, it is also a good way to create suspense. By using users' curiosity and rebellious psychology, they can participate in the interaction more actively, and the effect will be better than being serious.

Finally, Weimeng reminds everyone that the effect of WeChat public platform still depends on how much time and thought you spend. Use your head more and treat your fans as friends. Everything is much simpler and you can get happiness from it. What are the marketing methods of WeChat public platform? Urgent need!

In fact, the most important thing is fans and maintenance, and activities must be indispensable, and it will be better if there are some useful applications, so we must provide good services. What are the characteristics of Yixin public platform compared with WeChat public platform?

Ding Lei, CEO of Netease, was interviewed after the release meeting.

Ding Lei said:

1. Netease and China Telecom set up a joint venture company "Zhejiang Yixin Technology

Co., Ltd.", in which Netease shares account for 27%, China Telecom accounts for 73%, and Netease shares are small but can express their opinions on products and marketing;

2. Tencent insists on no interconnection and deliberately does not open the communication protocol, which is a monopoly on the whole communication market. Yixin will create an open platform, and the core code will be shared with partners * * *;

3. Differences between Yixin and WeChat products:

The voice quality of WeChat communication is unclear; E-mail has improved it by more than three times,

2) WeChat users have money to send high-definition pictures, but those who have no money can't send clear pictures

; Easy letter can send all high-definition pictures;

3) At present, WeChat group chat is limited to 4 people, while Yixin is currently limited to 1 people.

However, users can apply separately, and no number of people are online;

4) There is a charge for WeChat personality mapping expressions, and all of them are free of charge.

wechat can only talk on mobile phones, and Yixin can communicate with the whole network, including mobile phones, PCs and even fixed-line voice messages;

4. In the future, all centralized mobile phones of China Telecom will be pre-installed, which will bring more than 5 million new users every year; Old telecom users will also strive for it;

5. Netease's account will be connected with Yixin, and Netease products such as Netease mailbox and game leaderboard will also be connected with Yixin; Will strive for Netease active users to use Yixin; China telecom users will soon be free of charge for e-mail traffic;

6. Users of China Unicom and China Mobile will also achieve free traffic when using E-mail;

7. The inter-network settlement fee shall be borne by the joint venture company and not charged to users.

8. The profit of EasyTrust is definitely related to the content, and the payment channel of the content will be solved by Telecom Wing.

9. The public platform for media and enterprise users was launched in September this year. China Telecom and Netease do not exclude new investors and partners, and do not exclude other operators from taking shares. How to market WeChat public platform

Third, WeChat electronic coupons fourth, scratch music fifth, big turntable sixth, micro-group purchase seventh, micro-mall eighth, CRM system construction

You can send messages in groups, but the publication of soft articles should not be too rampant. It is better to have 3-4 articles at a time, and it is best to bring some pictures and videos. Using multimedia to promote the company or introduce products is better, but the production cost is higher, and there are professional devices. If you are making rough videos, don't send them, which will also have a negative impact on the brand. We can not only release product and brand information, but also send some useful life knowledge, news hotspots, joke stories and so on to improve the viscosity of fans. Some slogans can be written in front of the article to guide attention.