How can Taiyuan merchants achieve accurate traffic drainage after the epidemic?

There are many ways to attract traffic. Make videos, ask big Vs to promote you, etc. I won’t go into details. After all, we need money. Besides, we are a small store with limited reception capacity. You can find it. Then when people come to eat, where do they sit? That’s pretty much it. If it is a large store, it will often bring its own traffic. In fact, small stores need to work harder on publicity, because small stores are not eye-catching.

Lock customers

When a customer comes, it is best to make him a repeat customer, because most of the customers of hot pot restaurants come from the first circle, which is about ten to twenty minutes’ walk away. Minutes away from these people, serving these people well will be your foundation. In the second and third circles, their consumption frequency is limited after all. For example, will you drive for 50 minutes every day? I'm going to eat a bowl of noodles. No, I spend most of my time downstairs, even though it's not that delicious. So, how to lock out customers? I told my students a few primitive methods that are executable.

First, establish a customer WeChat group. Many people say that this is a bad trick. Let me tell you, it is because you did not play well, so you were played badly. It's best to create a group when you open it. Ask the waiter to create one. You'll be given 500 yuan to create one, and then the group owner will be transferred to you. In order to allow customers to join the group, every customer will be given free cash when they pay, one person will be freed from two yuan per table, two people will be freed from four yuan, and so on. In order to prevent them from leaving the group, they can get it by showing the group next time they come to consume. Gifts or cash discounts, this way, everyone will not quit the group. I won’t quit the group anyway. Some people just quit. Some people ask me, everyone has quit. You have to reflect on this. yourself. Once you have a customer base, you can do whatever you want.

Second, give a VIP card and don’t ask others to recharge it. It’s up to you to recharge it. I’m not happy to recharge it everywhere. If you fail, I won’t be in trouble. Then I'll give you 200 yuan, okay? You make a VIP card, the golden one, with 200 deposited in it. If you have a mine at home, don’t be so stingy. Just deposit 400, and you don’t have to actually put RMB into it. For example, if you deposit 200, give it to the guest. , every time you come to spend, if you spend over 100, you can deduct 20 from the VIP card, which is equivalent to a 20% discount. There will definitely be people who won't want your card, and they will look down upon it, so just give it to the kind of customer who can afford the 20 yuan.

Third, guests take the initiative to promote. Why should people promote you? There must be some benefit. Recommend a table and give the recommended people points and some cash, which can be used to deduct the next time they come to spend. For the recommended people, you can give them a discount or something, or give them some drinks, etc. If he has a VIP card, other customers think it has benefits and face.