How to promote the opening business?

Everyone is full of expectations when each new store opens, but the small store is not a big supermarket or a hypermarket, so the opening of the small store lies in taking advantage of the trend.

Instead of creating momentum, if we make this clear, we will not waste energy, money and do unnecessary things. Generally speaking, a family

When opening a small store, we can basically do the following to achieve the effect of opening a new store:

1, with promotion as the opening momentum:

Because of long-term habits, if there is no promotion, customers will not adapt, but it is not required that the goods sold are of great value, nor that they must be profitable;

2. Use the weekend to create momentum for the opening ceremony:

You don't have to believe in auspicious days, but the choice of opening time is very important, so as to attract as many customers as possible and cause a sensation.

Therefore, it is best to open on Friday and Saturday, because these two days in a week are the two days when people feel that they shop the most, and they are also people.

When people flow the most; Customers have herd mentality, like excitement and crowds.

3. Create momentum for opening through decoration:

The promotion of many stores during the decoration period is blank. During the ten-day decoration period, people come and go at the door of the store, which is a waste. In fact, this time.

Can do a conspicuous large-scale inkjet, temporary advertising, advertising content can be the brand image promotion of the upcoming opening, or

Another way to save money is to pull a banner that says, "How many days before a store opens?"

It is also good, arousing customers' expectation and curiosity, and creating momentum for the upcoming opening. In addition, well-made job advertisements are also publicity brands.

A good opportunity, many stores simply write a word or several recruitment requirements; Because opening a store must recruit a shopping guide,

Exquisite job advertisements are sometimes much more meaningful than the job itself, which plays a very good publicity role. In fact, we have seen some companies before.

The same is true of showing the strength of the company through full-page job advertisements in newspapers.