How to write the poster font POP poster art font is a practical font after artistic processing. The font is eye-catching, beautiful and easy to identify. It is an indispensable tool for publicity and education, such as banners, blackboard newspapers, wall newspapers, venue layout, exhibitions, commodity packaging and decoration, and fonts that are inseparable from the binding of various advertisements, newspapers, magazines and books. The font is 1. Typing: determine the font size and shape according to the needs of the application scene. 2. Layout: Understand the organizational structure and basic stroke characteristics of fonts. 3. Top skeleton: draw the font with a single line, use a light pen, and write lightly. 4. Sketch the font: the strokes should be unified, and the strokes should be drawn according to the position of the skeleton. 5. Color filling: select the color according to the requirements. Generally, the outline is drawn first and then the color is filled in the middle. General font changes are as follows: 1, stroke changes: changes are made by changing stroke thickness; Or change the shape of the strokes to get the change. The shape changes of strokes are generally sharp, round, square and curved. 2. Self-changing shape: This is to change the shape of the font, which can be written as long, flat, round, trapezoidal, diamond and so on. 3. Structural changes: consciously exaggerate, shrink and shift some strokes to achieve novel effects. 4. Image: Decorate the corresponding fonts according to the actual images of some objects. 5, three-dimensional: draw a three-dimensional sense with perspective. How to write posters is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance. The steps of poster design: first analyze: 1. What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? The specific element of poster design: 1 is full of visual impact, which can be realized through images and colors. 2. Posters express concise content and grasp the main appeal points. 3. Don't have too much content. 4. Generally, pictures are the mainstay, supplemented by copywriting. 5. Poster types with eye-catching theme fonts can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here, a brief introduction. 1. Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience. 2. Cultural posters: Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way. 3. Movie poster: Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters. 4. Public service posters: Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit. In-store poster design: In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment. Investment poster design: Investment posters usually aim at commercial publicity and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time pay attention to highlighting the key points in the application of copywriting, not too fancy. Exhibition poster design: Exhibition posters are mainly used for exhibition publicity and are often distributed in public places such as streets, theaters, exhibitions, business districts, stations, docks and parks. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect. Poster format and example poster mainly play a propaganda role, that is, it belongs to a propaganda language, so how to write it specifically?
First of all, from the external format:
Posters include title, text, posting unit and posting time, as shown below:
Title (center)
Text (the first two paragraphs of the paragraph are blank, written in sections)
.......
Issuing unit (right)
Release time (to the right, symmetrical with the issuing unit)
Second, from the specific content:
1. Title writing: You can directly draw up a "poster", you can directly write the contents of the event, such as "seminar" and "academic report", or you can add the name of the organizer before the contents of the event, such as "Seminar on Ding Ling's Works Held by Chinese Writers Association".
2. Writing of the text: Because the poster is propaganda, the writing idea of the text can follow the answering idea of propaganda, that is, the text = posting reason+main content+ending.
List the time, place, theme and reason of the activity item by item in the reason for posting. The main content should reflect the activity content, participation methods and precautions, and the end of the language should be infectious. In order to enhance the attraction, lingua franca has a certain incentive and encouragement function.
3. Writing of issuing unit and date: indicate the organizer and contractor, and indicate the date on the next line.
Model essay demonstration
Poster; playbill
In order to further promote the development of college students' scientific and technological activities, the Youth League Committee invited Professor XX, a famous mechanic, to give a report on how college students engage in scientific and technological activities. The time of this report is 2065438+July 5, 2007, in the lecture hall of the college.
This report can not only explore the mysteries of science, feel the charm of scientific and technological activities, but also communicate with experts. I hope all students will actively participate.
XX college student union
20 1 July 071
Matters needing attention
First, the format should be standardized. Element should be complete.
Second, the content should be specific. The theme, time, place and purpose are clearly written. If there are many words in the topic, you should write according to the content of the material to ensure the completeness of the main points.