How to define advertising image patents

Advertising pictures alone cannot obtain patent rights.

Intellectual property rights involved in advertising:

Creative content such as written materials, photographs, artwork, images, advertising layouts, music and videos may be protected by copyright;

Advertising slogans and sounds may be protected by copyright and/or trademark law under certain circumstances;

Trade names, logos, product names, domain names and other marks in advertisements may be protected by trademarks;

Geographic indications may be protected by laws against unfair competition, customer protection laws, laws protecting certification marks, or special laws protecting geographical indications or origin;

Computer-generated image symbols, screens Displays, graphical user interfaces (GUIs) and even web pages can be protected under industrial design law.

Web design is best protected by copyright;

Software that creates digital advertisements, such as computer-generated images (CGI), can be protected by copyright and/or patents according to national laws;

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Some forms of advertising techniques or business methods may be protected by patents or utility models;

Distinctive packaging, such as the shape of a bottle or container, may be protected by a trademark, industrial design, or Can be protected as trade decoration in some countries;

Personal characteristics, such as names, photos, portraits, voices or signatures, can be protected by publicity or privacy rights;

Databases, such as customer details , can be protected by copyright or special database laws;

Unfair advertising methods, including false advertising descriptions, false product guarantees, deceptive packaging, dishonest promotion or sales, can be protected by the Anti-Unfair Competition Law to ban.

Businesses will always find new ways to advertise their products and services. As the level of complexity in advertising increases, so do more intellectual property rights. Thus, the simplest advertising may only involve logo copyright and/or trademark rights, while advanced audiovisual works may add many complex intellectual property issues.