The corporate culture of AVIC Hongdu Group

◇The group’s purpose: serving the country through aviation, strengthening the army and enriching the people.

◇Group philosophy: dedication, integrity, innovation and transcendence.

◇Group strategy: two integrations, three innovations, five modernizations, and one trillion.

Two integrations: integrating into the world aviation industry chain and integrating into the regional development economic circle.

Three new: the new trinity; namely, the shaping of brand value, the innovation of business model, and the construction of integrated network.

Five modernizations: Promote market reform, professional integration, capitalized operation, international development, and industrial development.

Trillion: Challenge the goal of one trillion yuan in revenue by 2017.

◇Group quality policy: value, organization, quality and mechanism.

Value: quality first brand value.

Organization: a modern organization with standardized systems.

Quality: Careful and meticulous professional quality.

Mechanism: Improvement mechanism for user satisfaction.

◇The Group’s Quality Code of Conduct: Honesty and trustworthiness, striving for excellence; do it right the first time, and there will be zero defects.

◇The Group’s slogan: Forge a sharp sword for national defense and promote China’s national prestige.

◇Group quality culture slogan: Quality is the life of aviation people.

◇The Group’s first-class environmental slogan: People transform the environment, and the environment shapes people.

◇Group brand culture slogan: Brand is value.

Hongdu Cultural Concept

◇Hongdu Spirit

Dedicate yourself to aviation, work hard, forge ahead, and strive to be first-class

◇Strong Five Spirits

Self-reliance, pragmatism and innovation; perseverance, unity and forge ahead; dedication to aviation and scaling new heights