Taobao Double Eleven Event Poster-Taobao Planning

Taobao Double 11 Gold Coin Manor Money Tree Red Envelope Guide [Multiple Pictures]

Taobao Double 11 Activities - The theme of 2018 is Double 11 Partners, everyone is busy Collect energy and share red envelopes. Did you see that there is a gold coin manor on the energy collection page? The editor of I Love Cheats will introduce to you the relevant content of the money tree.

Taobao Double 11 Gold Coin Manor Money Tree Red Envelope Guide

Entering Taobao, you can see the Double 11 activity poster that gathers energy to receive red envelopes. This poster is also very obvious. Basically open it You can see it directly.

Then we need to select the gold coin icon in the upper middle of the screen, and then the gold coin manor will be opened.

Enter the gold coin manor and you can see the seeds that have been planted above;

Select a small piece of land to the left of the seeds to receive the money tree seeds.

If you successfully plant the money tree, you can then complete the task to obtain water drops.

You can get water droplets by signing in, and then click on the water droplets you get to water the money tree so that it can grow faster. After 2 p.m., you can harvest the cash red envelopes on the money tree. It is said that 30 million red envelopes can be divided up, which is also very exciting. Of course, this mainly depends on luck. You might get hundreds of red envelopes in your hands, so hurry up and start planting! How to attract customers to your store on Taobao during Double Eleven?

1. Preparation before the big promotion

Decoration design

Double 11 undertaking page design, main image watermark design and marketing poster setting

How to play the event

1. 20% off on all products

2. Free order for the first 10 people who place an order on Double 11 (within 199 yuan)

3 . The top 1 orderers who place an order on Double 11 will receive idol-endorsed products

4. Anyone who orders over 200 will receive a customized desk calendar

5. Anyone who places an order on Double 11 will receive a postcard

Big carousel event

1. 5 random celebrity endorsement products

2. Celebrity customized desk calendar

3. Animation gift package

4. Celebrity handbook

5. Celebrity postcards

6. Five-yuan no-threshold coupon

Coupon

1. Get 2 off for purchases over 18

2. Get 5 off for purchases over 48

3. Get 10 off for purchases over 88

4. Get 40 off for purchases above 188

2. The operational rhythm that needs to be done during the warm-up period

(1) For Weitao, content articles on Double 11 products will be sent at the first time, mainly celebrity customized calendars, celebrity posters and other products. Articles gather fans, and at the same time insert links to single products in the store to help the store attract fan traffic and assist the store to increase content marketing traffic.

(2) Customer operation platform settings

For operation platform settings

1: It is necessary to create a VIP customer group to increase the store’s old customer stickiness to avoid customers Loss to other stores, and at the same time set different VIP levels for consumers who have visited twice or more.

2: For the existing browsing but not purchasing people in the store, additional purchasers, old customers and other high-quality For consumer groups, make marketing plans to stimulate them and issue them in the form of coupons (which can be the same as store discounts) to effectively attract these people to enter Taobao and see our discount messages prompt them to enter the store and consume effectively.

(3) Customer reply

Automatic customer service reply and Double 11 speech skills to our customers who inquire about orders

3._Changchang 11 event time on the day Customization

0-3 o'clock

The first 10 people who place an order can get a free order (within 199 yuan), and the top 1 people who place an order will receive products endorsed by idols, and enjoy Double 11 in the store After the discounted price, if the product price exceeds 500 yuan, you can become a VIP customer of the store, and you can enjoy the member discount price for subsequent purchases

1pm-7pm

According to the store's You can get discount coupons across stores

After 8pm-12pm

You can also follow the same activities as from 0-3am

The whole time Click on the top 10 to become VIP

4. Double 11 through train promotion plan

1: Through train on November 5th

Plan to increase the 50-day limit As a result, traffic continues to enter (dominated by celebrity customized desk calendar celebrity posters, supplemented by planned products without daily limits)

2: Through train on November 7th

Customized desk calendar plan continues Increase the daily limit to 80 (increase greater exposure, improve product ranking, allow more traffic to enter the link, add enough collections, and customer service will guide the order, so that the product's search ranking and sales volume will continue to increase)

3: Through train on November 10th

Each plan is aimed at increasing the premium for high-quality people who make transactions, and the keywords will not be significantly adjusted to avoid being ranked (customized desk calendar and The poster will set the appropriate increase in the daily limit according to the situation)

(During the period, a through-train creative activity map will be made for the main items of Double 11)

4: Through-train 11 On the 10th and 11th of the month

Each plan determines the increase in the daily limit based on the actual transaction and production ratio, and always maintains the continuous flow of traffic to give the store more natural exposure

5. Store maintenance after the Double 11 event

1: Pay more attention to areas with delayed logistics, so as to avoid unnecessary time wasting when buyers communicate and make inquiries

2: For orders that have been placed but not paid, when urging Wangwang or SMS reminders, we will also remind you of discounts or inventory issues

3: For new customers who purchased on Double 11, please do more shopping before November 25th. Customer maintenance of the customer operation platform also includes (active old customers, loyal customers), etc. to promote 2 conversions or Double 11 orders and purchases 4: After the through train daily limit is reduced, the crowd premium needs to be immediately revised to the previous one to avoid the click unit price. Too high and offline too early.

6._The rhythm of the main product after the end of November 11

After the daily limit is reduced, exposure will continue to be achieved through accurate crowd positioning through trains.

The daily limit cannot be too low, in order to attract more traffic, and at the same time, cooperate with the guidance of customer service to accumulate sales of this product as quickly as possible, and also to increase the level of the store. Maintenance and improvement of transaction amount etc.

7._The rhythm of auxiliary products after the end of November

Add products and increase the collection rate of the whole store to assist in increasing the weight of the whole store and this single product

Auxiliary products can be used for magic (associate marketing settings) to increase buyers’ stay time on these products, increase the number of visitors viewing the product, and allow Taobao to crawl this product to increase more exposure. Maintain the sales of these products

(Follow Mars E-commerce School to get more e-commerce information) Taobao Planning

6 Taobao Planning Examples

Taobao Planning Chapter 1

1. Activity background

On the eve of the Double Eleven event, we must actively participate in activities such as Juhuasuan and rush shopping to increase our brand exposure and improve brand awareness. This will pave the way for sales in the Double Eleven event.

2. Activity plan

Pre-heating: The time is from November 1 to November 10 (1) online.

The store independently designs the warm-up event page, including home page posters, store promotions, and baby details pages. All pictures use Double Eleven as the theme elements, aiming to create a Double Eleven shopping carnival atmosphere and lay the foundation for the event. Base, reserve flow. Traffic: through train, diamond exhibition, Weitao, Taobao, SMS sending, old customer wake-up, etc. (2) Offline

Design roll-ups, banners, theme posters, buy some balloons and ribbons to decorate the entire office, so that everyone can fully feel the Double Eleven atmosphere.

Customized T-shirts for offline mobile advertising, and the entire department dressed in uniform and took a group photo for promotional photos.

Formal activities: November 11th 00:00~November 11th 23:59.

Pictures: Store event main venue page, product details page related posters, Weitao activity promotion posters, diamond exhibition pictures, through train pictures, store homepage posters, store promotions, flow charts to guide independent ordering, etc.

There must be no shortage of candies, biscuits, fruits and other food in the reception room that day, and everyone must not be hungry during tense moments. The person in charge must arrange for everyone to go online and take breaks.

3. Activity follow-up

Artist: Make statements such as refund processing time, order information modification, delivery express and time, etc., and place them on the homepage and product details page.

Customer service: X people before sales and X people after sales (responsible for order review and printing) to ensure computer configuration; ensure printers and related materials (electronic forms and the like); ensure company network; check software set up. Shortcut phrases and automatic replies (prepare in advance, include promotions, use as little as possible).

Warehouse: Ensure accurate inventory and avoid out-of-stocks. Have packing materials ready. Prepare an appropriate proportion of goods to be packed in advance and stacked separately during the event to ensure smooth communication between customer service and outbound delivery to ensure the smooth resolution of situations such as modifying order information during the sales process.

IV. Inventory preparation

(1) Determine the products to be launched during the Double Eleven event. All main products must account for 50-60% of the overall inventory. All products must be fully stocked within one week before 11.11. The inventory is completed, and the store inventory is completed according to the actual 90-95. If gifts are needed, they also need to be stocked.

(2) Based on the expected sales scale, prepare in advance the inventory of the main sales products for the Double 11 promotion event. Be sure to determine the emergency replenishment mechanism with the corresponding supply channels before the event, determine the supply capacity of the supply channels, and establish emergency communication contact methods to ensure that goods can be quickly replenished or removed from shelves in the event of insufficient inventory.

(3) Check the product barcode management system to ensure that all shipped goods have barcodes, so that the barcode can be scanned with a scanner when out-of-warehouse inspection and distribution are accurate, improving speed and efficiency.

(4) Be sure to conduct a full warehouse inventory or inventory of related major promotion products 2 to 3 days before the Double 11 event, clarify the inventory scale, and enter the real inventory data into ops.

5. Personnel preparation

(1) For new employees recruited due to the possible surge in Double 11 orders, make employee work arrangement plans in advance and conduct corresponding training , do a good job in the packaging process, train relevant packaging and veneer work details in advance, and train employees in advance.

(2) Provide comprehensive operational training and other training for all employees, especially those working in order processing.

(3) Formulate contingency plans for the temporary scheduling, training and work of inter-department employees, as well as related arrangements for employee duty, vacation and other related arrangements during the duration of the promotion. Personnel must be deployed well, and two to three shifts must be planned for order processing and customer service. It was a full day for everyone, and they took turns resting in the reception room.

(4) Calculate the number of personnel in each position according to the level of traffic.

(5) Materials should be calculated based on the maximum possible flow rate and number of packages.

6. Material Preparation

(1) Preparation of packaging materials, ensuring the inventory of various packaging bags, foam fillers, and packaging boxes involved in the products sold in the big promotion activities , and some specific packaging can be preliminarily organized in advance, and then only the goods can be put in.

You can also pack the goods directly in advance, and then post the documents and ship the goods directly after the express delivery order is printed;

(2) Storage of express delivery orders and delivery orders, printer debugging, and printing supplies ( Preparation, in order to improve the ordering process (3) The requirements put forward by large-scale events such as Double Eleven are more requirements for merchants’ services, especially the requirements for delivery links, which require that all orders in Beijing, Customers in Shanghai, Guangzhou, Shenzhen and Hangzhou will receive priority for delivery.

Taobao Planning Part 2

1. Pre-sale preparations

1. Decoration activities begin. Beforehand, it is necessary to do a good job in store decoration, highlight the theme of the event, and beautify the main products.

2. Marketing: Do a good job in related marketing of store products and match recommended packages, such as jackets, bottoming shirts, pants and other usual promotional techniques. You can’t stop giving out good reviews, gold, coupons, etc. if you collect gifts, etc.

3. Select products with advantages, such as price advantage, fashionable style, and high quality. Of course, all the products sold must be good. You must be confident and don't sell substandard products. Only good products will bring more repeat customers, more positive reviews, higher DSR scores, lower return and exchange rates, reduce the workload of customer service and warehouses, and reduce shipping costs. In short, the products must be available. Value for money.

4. Prepare sufficient supplies of high-selling products and gifts during stocking activities, and prepare sufficient packaging supplies, such as cartons, plastic bags, express labels, stickers, utility knives, printing supplies, etc.

5. Carry out a warehouse inventory before the event to ensure that the accounting is consistent, that is, the system inventory and the actual inventory are consistent to avoid overselling and underselling. Note that the consequences of overselling are serious and will seriously affect the impact of customers on our store. Affects the DSR score and dynamic score.

6. Organizing here mainly refers to the arrangement of warehouse goods and the clear storage of goods, so that the shipping efficiency and accuracy will be improved.

7. During the venue activities, there will be many times more packages than usual, so the venue must be planned in advance to ensure that the personnel are reasonably positioned and the packages are neatly placed to improve the overall work efficiency.

8. Reasonable allocation of personnel. The staff of the department and the mutual cooperation between the departments tell everyone that during the event, everyone must mobilize their enthusiasm to complete their own work and cooperate with the relevant departments to complete the work. Everyone must work together to complete the task efficiently. Personnel must play a good role in coordination.

9. The huge amount of training activities, especially customer service, requires customer service to do a good job in answering FAQs with customers during the activity. Respond to questions and answers from hundreds or even thousands of customers and do a good job of customer diversion. Try to let the old customer service share more customers to improve work efficiency. This requires technical support.

10. Handover between departments and within the department. The handover between the warehouse and the express delivery must be done clearly to avoid the phenomenon of lost orders.

11. Safety. Doing a good job in safety inspections does not require inspection and maintenance of hardware facilities such as power outages at critical moments, water outages, whether fire extinguishers can be used normally, network paralysis, system crashes, etc.

12. Food. Customize meals for everyone in advance. The meals must be better than usual to reward the hard-working brothers and sisters. This way everyone can work more effectively.

2. Follow-up work during the sale

The busiest and most difficult people during the activity are the brothers and sisters in customer service and warehouse. The heads of each department must cooperate at this time. Coordinating their work well and doing a good job in the previous preparations is the most important thing to boost everyone's morale during the sale. It is best to have a waiter dedicated to customer service and warehouse employees to serve small tasks such as serving tea and water, distributing food, etc., so that they can concentrate on their work.

3. After-sales service

After the goods are shipped, customer feedback will follow. At this time, customer service staff must be mentally prepared to patiently and carefully answer any questions encountered by customers. Don’t relax your nerves at all. Don’t think that everything will be fine once you take the order. Handling customer problems well will reduce unnecessary returns and exchanges. Clearly mark customer returns and exchanges to facilitate sorting in the warehouse.

The warehouse counts returned and exchanged goods and reports defective products to the purchasing department for timely processing.

The event planning for Taobao Double 12 has been provided. It is methodical, clear division of labor, and orderly to ensure the smooth operation of the event. I wish you a great sale during the Double 12 promotion!

Taobao Planning Part 3

1. Online store name

“Second goods” (Erhuo) store

2. Online store summary

(1) Business purpose

Purpose: Yi Xing is popular again in the current fashion

(2) Product overview

Mainly selling second-hand clothing, supplemented by the sale of second-hand jewelry, etc., the products are of good quality and affordable, and are more than 60% new, and there are also a small number of brand-new products

( 3) Target positioning

While allowing more people to spend less money to buy the most affordable and suitable products, they can also use their own second-hand products to purchase our products to achieve recycling and rational use of products. process.

(4) Consumer groups

Mainly composed of students, followed by low-income office workers (especially college students who have just entered society)

3. Online store introduction

(1) Online store business objectives

In three years, the sales of Erhuo products will reach 500,000 yuan per month, and its own brand influence will be formed on Taobao Mall.

(2) Introduction to the online store

The online store was founded at 22:22 on June 2, 20xx. This store samples the purchasing power and consumer demand of college students on campus in Wuhan. During the market survey, it was found that among college students, the average shopping frequency per week is more than 79 times, of which clothing shopping frequency accounts for 46 times. However, on the other hand, it was found that their purchasing power is greatly restricted and their purchasing power is greatly restricted. The quality of clothing products is relatively poor. Therefore, in response to the inspiration of the students, we opened this "second-hand" store.

(3) Online store management

The owner of this store is called the "second owner". He has three partners, and the four of them are jointly responsible for the management of the store. Distribution of responsibilities:

Second Manager: Organize and coordinate the daily operation and management of the store, including product shelving, etc.; (website construction, global management)

Secondary No. 1: Responsible for the follow-up of daily online orders Promote communication with customers; (after-sales service, customer management)

Xiao Er No. 2: Responsible for delivery, communicating with the Post Office, YTO, and STO for timely delivery, and timely follow-up of goods through purchase channels; (Market inspection, purchase and shipment management)

Xiao Er No. 3: Responsible for accounting and statistical work, making daily statistics of daily income and expenditure, and summarizing once a week and making a summary once a month. (Financial Management)

Supplement: Personnel deployment is mainly allocated and arranged by the two leaders. They are not limited to the above introduction, but there will not be much error in the overall responsible tasks. As a team, we will leverage our complementary strengths and collaborate with each other.

IV. Market Analysis

(1) Market Research

1. Online shopping has gradually become the trend of the times, and more and more people like to shop online.

Things leading the way are Taobao, JD.com, eBay, etc. However, Taobao’s influence and huge sales have made it a leader in e-commerce, and online stores have also become A good choice for people's first and second careers.

2. According to online information: More than 90% of online clothing products are new clothing sales, and there are fewer second-hand clothing stores. Such a market development opportunity is undoubtedly worth trying. Competitors It is also very beneficial for us to have fewer stores. Secondly, if we make outstanding performance in the price, fashion and service of clothing, then the success rate of second-hand goods stores will be just around the corner.

3. According to offline market research, through the purchasing power, consumption needs and suggestions of college students, it will greatly benefit the start and development of this store.

(2) SWOT analysis

1. Advantage analysis

A. There is a large student market demand;

B. Electronics There are not many second-hand clothing sales stores in the business clothing industry, and the competitiveness is relatively low;

C. Purchase channels are through interpersonal relationships, and the purchase price is very low;

D. The quality of clothing is relatively low Good, the price is low, and more than 60% of them are new products.

2. Disadvantage analysis

A. Whether students’ consumption concepts can change significantly, and whether they will be affected by the surrounding environment and choose new clothing;

B , The online store is newly opened, the customer awareness rate is low, and the brand influence is almost zero;

C. The processing of clothing photos is not professional, which has an impact on the store's clothing sales;

Taobao Planning Chapter 4

1. Foreword of the event

In this beautiful season of spring, when flowers are blooming and everything is recovering, we have the strong support of the leaders of the Youth League Committee and the strong cooperation of other fraternal departments. Next, the third Taobao Market of our Pingdingshan College Student Union officially begins today. Through the exploration and successful hosting of the previous Taobao markets, this event will be more novel and interesting, with more products on display. I hope that students can Actively participate and find your favorite products in this event.

2. Activity introduction

Event name: Taobao Market

Activity target: all students of Pingdingshan College (mainly graduates)

Event time: May 20

Event location: Fan-shaped square of the college

Activity unit: Pingdingshan College Student Union

3. Work allocation

1. Preliminary publicity

Send specific planning documents to the external liaison departments of each college and department to do publicity work in advance. The publicity work will be carried out by the school Propaganda Department, Network Department and the Propaganda Department of each college and department, and Network The department is specifically responsible for displaying and pasting posters in main teaching buildings and main roads on campus, and hanging banners on main roads on campus. The event webpage is uploaded to the student union website by the Network Department before the event and pinned to the top to expand the scope of publicity.

2. External Liaison Department of each college and department

After receiving the planning letter, the External Liaison Department of each college and department will take immediate action and notify the Network Department of the Propaganda Department of each college and department to arrange the publicity work. In addition, the external liaison departments of each department will collect statistics on the units and individuals who will participate in the Taobao market and submit them to the school external liaison department three days before the event. On the day of the event, I will be responsible for on-site coordination and arrangements at the departmental exhibition and sales location.

3. Work of the External Liaison Department

After receiving the specific information summarized by the External Liaison Department of each department, demarcate the exhibition and sales positions of each department in the fan-shaped square, and promptly Notifications were sent to all departments to ensure that the event was in order and carried out normally and smoothly on the day.

4. Arrangements for the day's activities

1. At 7:00 in the morning on the day of the event, staff from the student union office will arrive at the venue to sign in to ensure the personnel arrangements and smooth progress of the event.

2. Arrange personnel to prepare the booth and audio equipment in advance, debug the audio microphone and check the audio equipment in advance.

3. The host came to the stage to announce the official start of the third Taobao market and introduce the details of this Taobao market.

4. Arrange for the leaders and graduate representatives to give speeches on stage

5. The host of the event will take turns to introduce the specific situation of the Taobao market through the broadcasting equipment, and introduce the information of the products for sale. Expand the scope and effectiveness of event promotion.

6. Divide the exhibition and sales scope of each department based on advance statistical information, and arrange for the products to be placed in time.

7. When placing products in partitions, the same type of products must be classified and placed. Put it on display for sale and mark the product type so that buyers (school students) can easily choose and purchase.

8. After the event, the student union staff will be responsible for clearing the area, returning the equipment to its place, and cleaning the site.

5. Notes

1. After the planning letter is issued, the external liaison departments of each department must conscientiously implement it and be responsible for the reporting work of their respective publicity organizations. If any problems are encountered, they can Report the matter to the staff of the external liaison department of the school student union in a timely manner to avoid affecting the smooth holding of the day's activities.

2. The departmental exhibition and sales information collected by the external liaison department of each department must be reported to the school external liaison department three days before the event to avoid delays in reporting that may affect the overall arrangement of the event.

3. Before the event begins, each department must organize exhibitors to arrive in time and place the products in place so that the event can proceed in an orderly manner.

4. When handling the goods for sale, pay attention to the storage of the goods to avoid loss, omission and damage.

5. On the morning of the event, staff from the student union office must sign in on time at 7:00 in the morning to facilitate personnel arrangements on the day of the event.

6. Before the event, the staff of the Literature and Art Department will be responsible for checking the normal use of the audio and microphone equipment

7. After the event, the school's external liaison department will complete the activity summary in a timely manner, summarizing the experience and experience of the event. Teach a lesson and turn it in.

6. Activity summary

After the activity, leaders and guests should be asked to leave, and then students should be organized to leave in an orderly manner and return the borrowed equipment.

Summary the activities and submit the activity summary to the Student Union Office.

Taobao Planning Chapter 5

1. Activity theme and concept

Single, 50% off on all fashion shopping for no reason.

The concept of communication is based on fashionable bachelors (the copywriting, pictures, and page production used in promotion are all centered around this concept) as the starting point for communication, and various channels are used to spread the event page.

2. Summary of planning project execution process

1. October 11-16

Collect and prepare information required for promotion (including Weibo account , Want Want account, copywriting and picture materials required for promotion, etc.) The words of store customer service recommendation activities during the event

2. October 17th-31st

All promotion channels will start promoting Weibo, and Weibo started operating simultaneously.

3. November 1st - 5th

Weibo will start a new repost with prizes. Stores participating in the event will start posting event previews and jump traffic to Weibo.

Go to the preview page and participate in sharing activities. Share this page to get a 5 yuan coupon

4. November 6-11

After 17 Based on daily forum promotion feedback data, high-quality forums are selected for direct promotion of soft articles on the page.

Promote the home page of various channels

There is not much time before Double 11. In short, if it is a planning project, you must pay attention to one thing, the process must be complete, and the promotional activity must be planned The plan is implemented to the execution level. You have to enter the situation, because it was planned by you. What kind of resources do you need to cooperate with you? What kind of situations will happen during the activity? How will you solve and avoid them? You must make it clear, at least there should be something. Prevention, this is a simple plan.

Taobao Planning Chapter 6

1. Content Summary

With the informatization of life and the popularization of computers, online shopping has slowly replaced traditional shopping Shopping mode. Online shopping is not limited by time and space and the diversification of products gives consumers more convenience and choices, attracting more and more consumers, and is a popular shopping model today. Therefore, we have also joined the army of online stores. Our store has just started operating. There are also many problems, such as product positioning, basic operations of online stores, etc. The core problem is how to attract consumers. Find us and spend, as well as make repeat purchases.

2. Current situation analysis

2.1. Market analysis and positioning

a. Market analysis: Now we are in the Internet era, and purchasing goods online has become people’s daily consumption One of the important ways, the Double 11 that just passed has well illustrated this point, and online shopping will become the main way for consumers to shop in the future. It is the front desk for offline retail and has great market potential.

b. Project analysis: According to the above market background analysis, it is known that young people make up the majority of online shopping. The main items of the young people’s market are young people’s shoes, clothes and various accessories. Shoes, clothes and various accessories for young people are also popular items on Taobao. The online store we are responsible for specializes in foreign trade scarves and shawls that fit the style of young people.

c. Target market: The target market on Taobao is mainly young netizens who pursue fashion trends and like online shopping.

Competition on Taobao is fierce, and products mainly rely on unique products, prices, and good services to win. The products sold must keep up with the trend and meet the requirements of young consumers. The prices are set at different prices for different consumers, and different discounts are given for different consumers. Consumers are given different services. The groups we target:

a students

b young people

c employees of enterprises and institutions

The reasons for choosing them are:

a They have plenty of time to surf the Internet

b Their purchasing power is relatively large

c They pay more attention to their personal external image

dPursue new things

2.2. Online store introduction

Our online store mainly deals in foreign trade scarves and shawls that are in line with the styles of young people, mainly in ethnic and retro styles. Our online store focuses on credit and product quality, and provides consumers with high-quality services. If customers have sufficient reasons, we guarantee unconditional returns and exchanges. We operate based on the principle of customer first, and strive to create a good image of Taobao online stores.

Since our online store has just started, many data have not yet met the requirements.

The above data can better explain the facts.

About this category The current situation of competitors is as follows: