Why did a party with no smiling faces and no audience break the ratings?

Have you ever seen the camera panning across the empty auditorium? Have you ever seen the host with a serious and unsmiling face? Have you ever seen a gala with higher ratings than the Spring Festival Gala? ?

This is the 2020 CCTV Lantern Festival Gala. This gala is based on the original intention of "united as one, fighting the epidemic, encouraging confidence, cheering for Wuhan, and winning the war." It has undertaken the mission of warming people's hearts, boosting morale, and greeting those on the front lines of the fight against the epidemic. During this Spring Festival, the COVID-19 epidemic has closely affected the hearts of every Chinese person. This is a war without smoke.

At the party, Bai Yansong, Gang Qiang, Ouyang Xiadan, He Hongmei, Shui Junyi, and Hai Xia gave a scene report "The Look of You", which recorded the ordinary and extraordinary people who rushed to the front line. Watch Countless viewers cried in front of the screen.

Judging from the ratings data provided by the authoritative platform, from 19:00 to 24:00 on February 8th, CCTV’s Lantern Festival special program live broadcast received 7.668% attention and a market share of 30.61% , surpassing prime programs such as news broadcasts, weather forecasts, and focus interviews. During the gap period when everyone turns on the TV but doesn’t know what to watch, it has undoubtedly provided a great addition to the cultural life of people staying at home.

But for such a thoughtful party, many netizens said it was unnecessary. So, during wartime, shouldn’t it be appropriate for the military art troupe to risk life and death on the front line to perform performances to cheer up the officers and soldiers? Wouldn't it be more terrifying to see the whole country in black and white without any activities? Boosting morale and adjusting mentality, this is the initial work value of literary and art workers! Since they have done it, they will do a good job in disinfection and epidemic prevention. Besides, it is a recording and broadcasting, and the staff has been dispersed. It is for everyone who is holding back their madness at home, and it is also for those who are panicking. At this time, there are some types of work Still working is not for the needs of the industry, but to stabilize people's hearts.

In 2020, under the current severe situation of the epidemic, the CCTV Lantern Festival Gala is destined to attract much attention. There is no one in the audience, but we, 1.4 billion people, are waiting in front of the screen; we will go together after the epidemic is over Watch the cherry blossoms in Wuhan!

Winter will eventually pass and spring is coming.