Measures to Promote Dragon Boat Festival Holiday and Summer Tourism Consumption in Ganzhou City in 2022

Ganzhou has introduced relevant measures to support and promote the Dragon Boat Festival holiday and summer tourism consumption.

(1) Preferential policies for scenic spot tickets

From June 3 rd to 5 th, the state-owned scenic spots above 4A level in the city implemented a free ticket policy for national tourists. From July 1 day to August 3 1 day, students, retired soldiers, teachers and medical staff from all over the country hold certificates and enjoy the policy of exempting large tickets for state-owned scenic spots of 4A level and above in the city. Encourage private scenic spots to carry out ticket reduction and discount promotions for tourists.

(b) Strengthen activity planning to warm up the market.

At the city level, an all-media promotion meeting of "Enjoy a Beautiful Ganzhou Tour" and a live promotion meeting of new discoveries of Ganzhou cuisine and homestay shops during the Dragon Boat Festival will be held. Counties (cities, districts) should aim at the Dragon Boat Festival holiday and summer vacation, promote local scenic spots, rural tourist spots, characteristic blocks, cultural venues and other colorful cultural tourism activities, actively plan parent-child tours, rural tours, go on road trip and other high-quality products and routes, and strengthen publicity through multiple channels to attract popularity. In the way of "going out", we will hold Ganzhou cultural tourism promotion conferences in Shenzhen and Guangzhou, connect with local travel agencies and tourism associations, guide groups to visit Ganzhou, and make the summer tourism market hot.

(3) Continue to promote travel agencies to stimulate the local tourism market.

Organize tour groups for local travel agencies from June 1 day to August 3 1 day. Each group of more than 20 people (including 20 people) will visit at least 1 scenic spots (including Fangte Oriental Xiaoyu Theme Park), and each tourist of the travel agency will be rewarded 15 yuan, such as arranging 1 night and above accommodation. The accounting method of the research or red training team organized by the travel agency is converted into 1 person according to 3 persons. The application materials need to provide team information, scenic spots and other supporting materials for entering the national tourism supervision service platform. * * * The award and compensation funds totaled 3 million yuan, which were distributed in the order of filing time.

(d) Actively expand the surrounding markets and promote Jiangxi to attract customers.

On the basis of the project of attracting tourists to Jiangxi in 2022, which is mainly aimed at the tourism market in Guangdong-Hong Kong-Macao Greater Bay Area, the policy of attracting tourists to Jiangxi in summer was introduced. From June 1 day to August 3 1 day, group tourists from Longyan, Xiamen, Fuzhou, Quanzhou and Chenzhou were organized for travel agencies. Stay in Ganzhou for more than 65,438+0 nights (inclusive), visit two or more 3A-level tourist attractions (including Fangte Oriental Xiaoyu Theme Park), with more than 30 people (inclusive) for plane tours, more than 300 people (inclusive) for special train teams, more than 50 people (inclusive) for go on road trip teams and more than 200 people (inclusive) for bus tours. The accounting method of the research or red training team organized by the travel agency is converted into 1 person according to 3 persons. The travel agency has organized more than 1500 tourists (including more than 4,500 research or red training teams), and then the team reward will be increased to 10 yuan, that is, 90 yuan per person. The application materials need to provide team information, scenic spots and other supporting materials for entering the national tourism supervision service platform. * * * The award and compensation funds totaled 2 million yuan, which were distributed in the order of filing time.

(5) Actively develop OTA platform marketing.

In cooperation with Ctrip Group, the flagship store of Lv Wen Planet in Ganzhou was launched on Ctrip platform to provide tourists with tourism services such as featured product recommendation, tourism information inquiry, and tourism product reservation. Customize and launch Ganzhou blind box marketing activities. Visitors who book into Jiangxi high-speed rail through Ctrip platform have the opportunity to extract Ganzhou blind box products, including train ticket discounts, scenic spots, hotel cultural and creative products discounts, and preferential experience coupons.

The funds involved in the above measures are solved in the special funds for the development of cultural tourism arranged by the municipal finance, and can also enjoy the city and county (city, district) awards. Previously, the relevant policies issued by the city level continued to be implemented, but the rewards were not repeated. An audit team will be set up to conduct the audit, and the results of the audit will be publicized on the official WeChat account of "Lv Wen, Ganzhou, Jiangxi" for 7 days, and the reward funds will be cashed according to the procedures for qualified applications. The final interpretation right belongs to Ganzhou Wenguang New District Tourism Bureau.