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Beauty salon handwritten activity poster-store celebration activity plan
Making promotional posters
Making promotional posters needs to be divided into two parts, one is design and the other is printing.
The design of beauty salon posters uses a variety of colors, such as pink, white, purple, and red. If you have your own designer and do it directly, please refer to material websites such as Qiantu and Nitu to search for beauty salon posters. Green skin care, of course, requires a green tone. Please use Baidu to search for the website address
If there is no designer, please go to a local professional advertising company for design. If you don’t know, please use Baidu Maps or go to the local classified website to find it.
When it comes to printing, it depends on whether you want to print more or less. If you want to print more, go to a printing house. Combined printing is very cheap. If it is less, please find a local graphic store or express printing factory. For the address, you still need to make good use of Baidu Maps, or search for Kuaiyin Factory.
Welcome to consult at any time how to advertise for beauty salons?
What are the publicity methods for opening a beauty salon now?
The most troublesome thing for many beauty salon owners is to do customer development activities. They often do a lot of customer development activities, but they find that there is no It was of no use, the store was still deserted. Opening a beauty salon without customers means it is always losing money. However, it is not easy to attract customers into the store, guide customers to consume, and maintain customers. When promoting, beauty salons must pay attention to management and management, so that the store can develop better
1. Posters
When a new store is opened for promotion, customers don’t know much about the store. Beauty salons usually design a poster, which mainly focuses on the items and products promoted in the store. If the poster is beautifully made, it can attract customers. Moreover, this kind of publicity method has low production cost, can be used for a long time, and is relatively simple to operate. It can be used for new store openings, holiday events, project promotions, etc. The beauty salon can leave a more conspicuous place to paste the poster, and the effect will definitely be very good.
2. Activities
Event promotion is a commonly used promotion method in beauty salons. Every year, beauty salons hold promotional activities during holidays of all sizes, which can effectively increase customers in a short period of time. Store entry rate. When holding events, you can give out more gifts or add some free experience activities, which can not only attract customers, but also increase the brand's popularity. Once the brand's popularity increases, it will attract more customers to the store.
3. Traditional method
The most traditional way of publicity for beauty salons is at the door or handing out leaflets. Although this method of publicity is relatively traditional, it has to be said that this method is the most effective. It is direct and effective, allowing interested customers to learn about the beauty salon most intuitively. Especially when distributing flyers in places with a lot of traffic, the conversion rate is very high and the target customer groups are also large.
4. Membership
Almost every beauty salon will develop a membership system. The membership system can be very effective in maintaining customers. As long as you apply for the store’s membership card, you can enjoy all the membership benefits. Benefits, if many customers are really interested in products and projects, they will definitely be very happy to become members. This publicity method is a relatively stable way to maintain customers. Customers can enjoy membership rights and you can get long-term support from customers.
5. Discounts
This kind of promotion method is also relatively common. When shopping, you can often see many places offering discounts and promotions. Beauty salons are no exception. They often also Discount and promotion activities will be held, which can effectively stimulate customers' desire to consume. When doing discount promotions, don’t do loss-making promotions. You can do appropriate discounts for different situations, whether it’s merchandise or beauty items. Beauty salon franchising recommends Preetisha, a twenty-year-old brand, trustworthy! Store celebration activity plan
In order to ensure a high starting point, high quality, and high level of work or work, it is usually necessary to prepare a plan in advance A good plan will definitely focus on audience participation and interactivity. So what kind of plan is good? Below are 3 store celebration activity plans that I have compiled for you. I hope it can help you.
Store celebration activity plan 1
1. Purpose:
Use the beauty salon’s 5th anniversary as an opportunity to give back to old customers, attract new customers, and increase the number of old customers. Introduction, improve the enthusiasm of new customers for referral, create a festive atmosphere, cause a sensation on the day of the lottery, and improve the quality of store promotion.
Prize settings:
Special prize: 29,800 yuan xx beauty card annual card.
First prize: 19,800 yuan xx annual card
Second prize: 5 Speedy electric cars
Third prize: cash consumption card 500 yuan. (The deposit for technical projects can be used as a cash equivalent of 1,000 yuan, and the full amount must be paid on the spot). 10 people
Publicity channels:
1. Telemarketing to inform old customers
2. TV station advertisements to attract new customers
3. Cars Physical advertisements plus dubbing for street promotion
4. Hang vertical banners at the entrance of the store and banners on the main street.
5. Place a rainbow door at the door.
2. Promotional words:
xx Beauty 5th anniversary celebration, three stores celebrate together, give back to old customers and sincerely make new friends, surprise big draw, electric car, electric heating fan, prizes Plus bonuses, xx beauties, value surprises are waiting for you. xx Beauty, use smart hands to draw the beauty of angels, and use a grateful heart to compose a happy movement! xx Beauty Salon, convey confidence and spread beauty!
Operation principle: old customers refer to recharge, new customers charge Reservation fee, referral for individual customer activity orders, and referral through lottery.
Referral channel: xx Beauty Card
Issuance cycle: 7 working days from the time of card collection.
/p>
Recharge 3,000 yuan and get a 12-point diamond ring or pendant for 2,800 yuan
Recharge 5,000 yuan and get a 14-point diamond ring or pendant for 4,800 yuan
Recharge 10,000 yuan and get 18 8,800 yuan for diamond rings or pendants
3. Operation method:
Send a message to old customers, call them to inform them, fill in the lottery tickets, mainly promote technical projects Butterfly Card, old customers can use it for themselves Or give it as a gift to a friend, and you can get a diamond ring worth 880 yuan with one purchase (the back of the butterfly card is the project introduction, and there is a space behind it to get a stamp for each project). For secondary consumption (including friends’ consumption), you can participate in the diamond growth plan. By analogy, 1 time for a 4-point diamond ring, 2 times for an 8-point diamond ring, 3 times for a 10-point diamond ring, 4 times for a 12-point diamond ring, and 5 times for a 16-point diamond ring.
1. Old customers fill in a lottery ticket (requires a higher consumption level). Regular customers are invited to talk about the charming investment plan; that is, if they store 1,000 yuan in value, they will receive a 4-cent diamond ring worth 880 yuan as a gift.
2. New customers who spend over 1,000 fill in one form (if there are more customers, the consumption amount can be appropriately increased to issue lottery tickets),
3. New and old customers forward the stored value of xx Lizi Card For more than 1,000 yuan, you can fill in another one, and you need to pay in full and take it away.
4. xx Qingcheng Card successfully recovered 5 free lottery tickets and a diamond ring for 4 points from the card issuer.
5. The more stored value, the more xx Beauty Cards will be issued (those who upgrade to a stored value of 1,000 or more), the more lottery opportunities, and the greater the chance of winning. During the event, Zhongkemei Technology Project can make purple clay pots by paying more than 500, and the 500 deposit is worth 1,000.
6. Small lottery in the store: 1. Small gifts. (Customers with average spending power) 2. "xx Qingcheng Card (customers with strong spending power).
7. Holders of xx Qingcheng Card can receive a value of 198 yuan after paying 300 yuan in the store and making a reservation; Zisha Make one and a 12-month free spending card worth 360 yuan, and participate in the in-store lottery once.
Remarks: Make two identical lottery boxes and place them in different rooms according to the customer’s spending power. Carry out a lottery. High-end consumers will draw xx Allure Cards.
4. Lottery types:
Small lottery for in-store consumption, and a big lottery at the end of the event.
Small lottery: Customers without spending power will draw a prize for several years and the prize will be given out on the spot. When a customer with spending power draws 5 xx Allure Cards, tell the customer that as long as xx Allure Cards are given to 5 friends , when all five friends return to the store to register, they can receive a diamond ring or other high-end gift worth XXX.
Big draw: A big draw will be held in the hotel. After the draw, interested customers will be communicated on-site. Customers who win the grand prize will go to the store the next day to claim their prize. The time is staggered, and after-sales teachers will receive them one by one.
xx Allure Card Lottery:
Make xx Allure Card: The front of the card is mainly the image of a beauty salon, divided into main and secondary cards. On the back, write the services included in the card, and on the front Make a friendly link (that is, write the name and phone number of the recommender on the main and secondary cards)
Rules for using xx Allure Card:
1. Value of xx Allure Card:
With this card, you can get a purple clay pot (worth 198 yuan). With this card, you can get a 360 yuan free spending card for 12 months.
With this card, you can enjoy one expert facial contour diagnosis (after-sales service) Interview to find needs) With this card, you can participate in the summit 10th anniversary in-store lottery once
2. Sign in with xx Allure Card:
When a customer arrives with xx Beauty Card, grasp two points:
p>1. Collect reservation fee 1. Pay a reservation fee of 300 yuan, which will be returned after 12 months
2. xx Allure Card customers participate in the lottery (xx Allure Card will be drawn)
2. Convert the xx Allure Card into stored value and receive a diamond ring according to the customer’s personal situation.
Remarks: All xx Beauty Card customers are recorded separately, telling customers that the gifts will be sent immediately, and the deposit will be returned after 12 months.
Key points of the activity:
1. New and old customers come to the store to use gift diamonds and lucky draw opportunities as inducements to encourage deposits
2. xx Allure Card customers Using purple clay pots and a small lottery in the store as a guide, customers are told that they may win a diamond ring as a temptation to pay the reservation fee.
3. When individual customers come to the store, they proactively introduce the benefits of xx beauty cards and sell cards to store value.
4. There are two lottery boxes in the store, one for xx Allure cards and the other for souvenirs. You can participate in the lottery when you go to the store.
Store celebration activity plan 2
1. Activity theme:
**15th anniversary, luxury gifts and low prices for 15 days
2 , Purpose of the activity:
1. To repay old customers, strengthen the word-of-mouth communication of ** Electrical Appliances brand in the minds of customers, and enhance the ** brand value; 2. Increase sales and expand the market share of ** Electrical Appliances;
3. Establish the brand image of the products we represent and lay the foundation for continued brand growth.
3. Activity work content:
1. Promotion stage of the activity: from December 4th to December 29th. Promotional format:
(1) DM promotional page (2) Rongcheng TV station, Zuofei (3) Car body advertisement (4) Banner poster (5) Evening newspaper (6) Road show spray painting (7) Bulk SMS (8) In-store flag hanging (9) Taxi advertisement p>
2. Preparation for in-store sales activities: (December? -?) (1) Hang store celebration flags and lanterns on the roof of the store.
(2) Post special price tags for participating products, which must be eye-catching and indicate the original price and current price. Participating merchants will post a "handwritten promotion poster" of this product activity in front of the booth (can indicate the original price, current price and gift details).
(3). Prepare gifts for shopping gift activities. If stacking is required, make arrangements in advance and arrange the gift distribution process.
(4) Preparation of relevant sales props.
3. Performance preparation (performance time: December?): Contact the performing arts company one week in advance to coordinate specific event matters, and confirm that all departments are in place the day before the event. Specifically, it can include:
(1), stage, sound, background and surrounding promotional activities inkjet printing, posters, roll-ups, etc.
(2). Preparation work for entertainers: singers, dancers, hosts, etiquette ladies.
(3) On-site organization activities can be divided into three items (Such activities can quickly gather popularity and cultivate an atmosphere of sales promotion)
A Prize-winning quiz, asking a number of questions about the company, and the host will distribute gifts according to the company's requirements. B. For the on-site answer sheet lottery, 1,000 questionnaires can be prepared. The content of the questionnaire can include relevant activity content, company-related information, market research information, etc. The lottery can be organized at a specific time (Christmas/New Year's Day, etc.).
C On-site interaction, selected according to the performing arts program. ( 4). The performing arts company determines the program list 4. Promotional activities:
Thanks for fifteen years, to repay old customers and celebrate Christmas together in eight stores, and to give out eight lavish gifts
1. Cake on your birthday: Anyone whose birthday falls on December 16th according to the Gregorian calendar can receive a free birthday cake with their ID card on that day. (Quantity is 100, first come first served, while supplies last! Reservation required 5 days in advance, reservation phone: 7515883)
2. Limited time (quantity) rush sale: During the event, we will be at 9:00 a.m. every day. 00-10:00 launch some ultra-low-price products for limited sale
Steamer 29 yuan, wok 39 yuan, boiling water pot 49 yuan, electric iron 59 yuan, electric baking pan 69 yuan, Haier semi-automatic washing machine 599 5 kg fully automatic washing machine 899 yuan, brand-name freezer 166L 999 yuan, 24-inch LED 999 yuan, Haier 186 refrigerator 1399 yuan, Hisense IP energy-saving air conditioner 1699 yuan after subsidy
3. Value-for-money bonus: during the event , free gifts for purchases of three or more major appliances (including three items) on the same day (excluding special machines and engineering machines in this event)
Free set of knives and frying spoons for purchases over 8,999 yuan and high-end tableware for purchases over 10,999 yuan. A treasure trove of knives that costs RMB 13,999 will get you a seven-piece electric cake pan and knife and board combination. A treasure that costs RMB 16,999 and you will get a set of electric pressure cooker knives and frying spoons. If you spend RMB 19,999, you will get a mobile phone knife set, frying spoon, and steamer.
When you spend RMB 25,999, you will get a seven-piece microwave oven knife set. Bao High-end Rice Bucket
4. Complimentary mobile wireless broadband with the purchase of home appliances: ** Electric Appliances joins hands with China Mobile to launch a free China Mobile broadband event. During the event, every day during the event, all customers who purchase computers on that day will be selected. One lucky customer will receive 2880 hours of free China Mobile broadband Internet access. (Broadband consultation hotline: 18863121119)
5. Draw big prizes every day, and give away lottery tickets on New Year's Day: 150,000 gifts (prizes) will be drawn (give away) for free on site. Those who spend more than 200 yuan for a small order room
and more than 500 yuan for a large appliance room can participate in the lottery! (A single item can only be drawn once)
First prize: 15 brand-name refrigerators 2 First prize: 30 microwave ovens Third prize: 150 boiling water cookers Commemorative prize: Several winners will be drawn on site, 100 will win!
6. Give back to old customers, first come first comer will get a gift: During the event, every day The first 100 regular customers who enter the store with this single page and shopping invoice can get a free exquisite gift!
7. Buy a mobile phone and get a washing machine, brand-name mobile phones starting from 99 yuan: During the event, anyone who purchases a designated phone All mobile phones of any size will receive a free washing machine
8. Free formaldehyde testing for home appliances: If you purchase any home appliance during the event, you will have the opportunity to receive an indoor formaldehyde content testing card worth 200 yuan for free. Zhang (limited quantity, while supplies last)
IV. Event organization structure and personnel responsibilities (during the event):
Event person in charge: Responsibilities: Responsible for all decisions and decisions during the event Handle emergencies.
Key points: Pre-work arrangement, supervision and inspection, and prompt decision-making on emergencies.
Activity team members: Responsibilities: Responsible for the implementation of specific work during the activity, reporting problems encountered to the person in charge in a timely manner
Assisting the person in charge to prepare for the activity
Focus: Supervision And assist in the specific work matters of each department of the activity.
Store Celebration Activity Plan 3
1. Purpose of the event
“Celebrate ten years together, win the Plastic Expo first”, celebrate the tenth anniversary of the store, and welcome At the 10th Plastics Expo, we will take the reception of the 10th Plastics Expo as an opportunity to carry out in-depth high-quality service themed activities of "Pursuing Perfection in Details and Creating Ten Years of Classics" to show the charm of Pacific Hotels people and encourage employees to show their full enthusiasm and enthusiasm. Warmly welcome the hotel's tenth anniversary.
2. Spirit of Activity
1. Encourage every employee to always follow Pacific Hotel’s service commitment of “We continue to work hard to prepare everything for you” and be willing to do so in actual work. Pay attention to implementation, insist on consistently providing attentive and thoughtful services to customers, use proactive, fast, delicate, and humane services to address customers' concerns, think about what customers think, and solve customers' difficulties, etc. The meticulous care demonstrates the five-star service quality of Pacific Hotel.
2. Carry forward the work style of "unity, wisdom, courage and hard work" of Pacific Hotel people, work together and treat each other sincerely, always demonstrate the personal qualities of sincerity, care and integrity, and establish a link between the past and the future, and you inspire me. Honor the spirit of teamwork: Enhance the awareness that the upper process serves the next process, and the backend serves the frontend. Do not push the blame when handling matters between departments, be able to think from others' perspective, eliminate "gray areas", and improve the teamwork spirit between departments, positions, and colleagues; establish a sense of ownership, carry forward the style of dedication and dedication to work, ** *Together create a good working, learning and living environment.
3. Activity time:
October 25, 20xx-------December 31, 20xx
4. Activity implementation
The theme month activities are implemented in three stages: "publicity and mobilization", "learning and improvement" and "summary and evaluation". In order to promote the smooth implementation of this themed high-quality service theme activity, during the theme development period, the Human Resources Department planned the 10th Anniversary Celebration Cultural Festival in conjunction with the relevant work of the theme activities. Through the development of a series of cultural activities, we will continuously enhance the cohesion of hotel employees and make the quality service theme activities more exciting
The first stage: publicity and launch stage: (Time: October 25---11 5th)
1. In order to carry out the activities smoothly, orderly and in-depth, an activity leading group was established. The activity leading group is mainly responsible for the planning, organization, implementation and inspection of the entire activity. General Manager Chen Guanjun serves as the team leader, Deputy General Manager Zhang Guoping serves as the deputy team leader, and managers from various departments serve as team members.
2. The Human Resources Department will take the lead to implement and prepare the publicity of service concepts related to the high-quality service themed event of "Pursuing Perfection in Details and Creating Ten Years of Classics". The Human Resources Department will take the lead in organizing the "Welcoming the Plastic Expo and Creating Quality" "Theme training, each department will formulate relevant training plans and carry out department activities around improving service quality and combining the characteristics of the department's work, focusing on training on behavioral etiquette standards, publicizing and launching the theme activities, using internal workplaces, adding appearance environments, and adopting Columns, special issues, and public areas have added content such as appearance and behavioral etiquette standards to actively create an event atmosphere and strengthen publicity and guidance to employees.
3. Each department will effectively implement various training work according to the formulated department training plan. The Human Resources Department will fully assist each department in the development of training work, and at the same time require all departments to implement the "Pacific Hotel Service Commitment Code" 》As an employee work creed, it is strictly implemented in actual work.
Second Stage: Learning and Improvement Stage: (Time: November 6, **---December 10)
1. "Pursue perfection in details and create ten years of "Classic" requires all departments to start with details and continuously improve service quality. Based on the progress of training work in each department, the Human Resources Department will formulate an effective inspection and supervision plan, based on the "Five-Star Interview Standards", "Employee Handbook", " Pacific Hotel Staff Service Commitment Code" and "SOP Standards for Each Department", etc., organized a quality inspection team to conduct comprehensive inspections and supervision on the training effectiveness of each department from time to time. Provide timely feedback on existing problems and urge relevant departments to implement timely rectifications.
2. On the occasion of the hotel’s tenth anniversary, the Human Resources Department convened various department managers, new and old employees, outstanding employee representatives, and organized a “Ten Years Fantasia” employee symposium, *** Sharing the growth process of us and the hotel requires all departments to jointly review the ups and downs of the hotel in the past ten years from different levels. Agenda 1: Managers from each department delivered a special speech on "Enjoying Ten Years, Touching You and Me"; Agenda 2: Ten-year-old employees and outstanding employee representatives talked about "Looking back on ten years, I and the hotel have grown together; Agenda 3: New and old Employees *** are looking forward to the next ten years and making suggestions for the development of the hotel. Staff will go to various departments and guest rooms to use DV to collect the attention and expectations of hotel colleagues and guests for our tenth anniversary.
3. In order to deeply explore the shining points of employees, the Human Resources Department will continue to carry out the collection of detailed service cases of "Moving Guests", requiring all departments and teams to actively implement them, discover the shining points in our actual work, and focus on improvement Advanced deeds in service and management quality, summarizing the department's achievements in quality management, and refining the highlights of the department's services. The Human Resources Department selects the best detailed service quality cases based on the submission of detailed service cases, and Certain rewards will be given, and the selected best detail service cases will be recommended to be published in "Ningbo Hotel Industry" and "Zhejiang Hotel Industry" magazines, and the outstanding cases collected will be compiled into "Ten Years of Classic Detail of Pacific Hotel" Service Case Collection" will be used as future training and publicity materials.
4. In order to push the tenth anniversary store celebration activities to a climax and test the effectiveness of the previous training work of various departments, the Human Resources Department will take the lead in organizing. The "Pacific Hotel 10th Anniversary Celebration Ambassador Selection Activity" will be carried out. Each department will select a candidate list of departmental "Hotel Ambassadors" based on the collection of detailed service cases and related outstanding performance. The Human Resources Department will set up in the front desk area based on the submitted materials. Guest suggestion box, general manager's mailbox, and online service forum are opened to extensively listen to opinions and suggestions from internal and external guests, and the "hotel image ambassador" selection and promotion work is carried out internally and externally, and the department is organized to carry out the department's "hotel image ambassador" work. "Service Etiquette Performance Competition", the competition will be conducted through image display, service etiquette performance, service etiquette scene response, etc. Through the competition, the "Pacific Hotel Image Ambassador" will be selected based on the voting results of internal and external guests. The image ambassador will be listed on the job and will enjoy A certain allowance and the endorsement of a series of hotel image promotion activities
The third stage of summary and evaluation: (Time: December 11th - December 31st)
Through the "pursuit of perfection in details" , Create a Ten-Year Classic" quality service theme activity as a carrier to promote the continuous improvement of service quality in various departments. During the quality service theme activity, mysterious guests will visit from time to time, and the event leadership group and hotel performance appraisal team will pass the quality inspection Group, EOD inspections, secret visits by mysterious guests, daily guest feedback, etc. Based on the achievement of quality management goals of each department, 3 departments with excellent quality management were selected and awarded the "Quality Management Progress Award" and the "Outstanding Department Award for Quality Management" respectively. "; Combined with the hotel's year-end evaluation work, the "Top Ten Charming Stars of Pacific Hotel" were comprehensively selected and given certain rewards respectively.
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