What is CI?

the original concept of p>CI is called "Corporate Identity", which is the abbreviation of English corporate identity. Guided by the strategic thinking of enterprise identification, a whole set of identification system is planned, which is also called "Corporate Identity System" or CIS for short. Therefore, CI is the abbreviation of CIS, which is translated into Chinese as "Si Xiao" and roughly interpreted as the portrait of the company and the zodiac.

Corporate refers to a unit, a group and an enterprise.

it is difficult to find a translatable word for p>Identity in Chinese, but its meaning is interpreted as discrimination and identification in modern Chinese dictionaries. In the English-Chinese dictionary, as a verb, it can be interpreted as: a. Equality is regarded as the same; B. identification, appraisal and verification. The basic meaning of nouns: a. identity and consistency; B. noumenon, nature and identity. In English, Identity has many meanings, and the ones closest to our current topic are: identity, logo, etc. From its usage, the word has the following two meanings: one refers to the identification of the subject, and the subject has personalized characteristics different from other similar ones; Secondly, it means that the personalized characteristics of the subject should have complete unity, and * * * expresses the identifiability of the subject. It can be seen that its basic meaning is recognition. Therefore, in most cases, CI is translated as "enterprise identification".

in view of the polysemy of the word enterprise identification, it is difficult to summarize its rich meanings in a short language, so we will make a comprehensive interpretation of these meanings.

first, identification, enterprise identification in a cognitive sense, shows the identity and nature of the enterprise itself. For example, when we see the two signs of "Hongtashan" and "Jianlibao", we will soon think that the former is cigarettes and the latter is drinks.

second, corporate identity in the sense of communication shows some identity within an organization internally; Externally express the existence of the organization's personality and the differences from it. For example, in the service system of China International Airlines, no matter which country or nationality the passengers are from, the services they enjoy are the same.

Third, corporate identification in the social sense shows that individuals realize that they belong to a certain group, and their ideology and behavior must obey the system, so that individuals in this group can communicate and identify with each other, cooperate and support each other. For example, the relationship between branches, subsidiaries and head offices of enterprises.

in the mid-196s, there was no * * understanding on the name and concept of this brand-new strategy. Some called it Industrial Desin, others called it Corporate Desin, or called it Corporate Look, Specific Desin and Desin Policy. It was only later that there was a unified name: Corporate Identity, or CI.