Luzhou Laojiao’s corporate culture philosophy

Corporate Philosophy: Heaven and Earth brew the best life in the world

Enterprise Spirit: Respect people, work hard, innovate and excel

Corporate Philosophy Slogan: Collaborate with society and depend on the environment To coexist with mankind

Corporate mission: Taste Luzhou Laojiao wherever Chinese go

Corporate vision: To be a giant in the Chinese wine industry and become the standard bearer of Chinese wine culture

< p>Core values: Inherit culture, continue to innovate, focus on customers and create wealth

Company management principles: the combination of humanistic management and digital management

Human resources management concept: Talent is capital with potential There must be a position

Marketing management view: customer-centered theory

R&D management view: market-oriented construction of four first-class models and four forces to achieve a transformation

Production management concept: Inheriting ancestral brewing techniques

Quality management concept: Making the quality of Chinese liquor visible

Environmental management concept: Happy life comes from green production

< p>Safety management concept: safety, health and happiness

Social responsibility concept: culture creates value, harmoniously promotes development