What are the elements of copywriting?

There are four elements: title, advertising language, text and essay.

it is the theme of advertising copy, and it is often the focus of advertising content. Its function lies in attracting people's attention to advertisements, leaving an impression and arousing people's interest in advertisements. Only when the audience is interested in the slogan will they read the text.

The design forms of advertising slogans include: information type, question and answer type, imperative type, news type, slogan type, hint type, reminder type, etc. When writing advertising slogans, the language should be concise, easy to understand, easy to remember, clear to convey and novel, and the number of words in a sentence should generally be less than 12 words.

copywriting planning is not a simple job, and it is even more difficult to plan this copywriting best and do it completely. You have to think a lot. What is the purpose of doing this? You have to understand what benefits it can bring to the company. What kind of purpose this copywriting planning will achieve requires you to think, which are all elements of copywriting planning.