Tourism promotion slogan Urgent! ! !

(1) Boiling career, calm support. (Okema air conditioner)

(2) Bitter pursuit, sweet enjoyment. (Yili Bitter Coffee)

(3) If you give a drop of water in ordinary times, you will have the Pacific Ocean in difficult times. (Pacific Insurance Company)

(4) United as one, united as one.

(5) Love life, love Lafang. (Lafang Cosmetics)

(6) Add soy sauce to make it delicious.

(7) Smart mothers will use "zinc". (Sanjing Brand Zinc Gluconate Oral Liquid)

These are very concise and concise advertising slogans that are easy for people to remember.

2. The sentences are neat.

Advertising slogans are generally written in dual sentences, or the number of words in the two sentences is roughly equal. Sentences like Example 1-5 give people a sense of visual beauty.

3. Phonological harmony.

Advertisements should also be rhymed appropriately to make them catchy and easy to remember. For example:

(8) White and red, unique. (Yaqian Cosmetics)

The words "red" and "tong" both rhyme with "ong". At the same time, the colors of "white" and "red" are in sharp contrast, making people easily think of red apples. With facial skin so beautiful, who wouldn’t buy it?

2. It is rich in connotation and makes people think of it.

1. The use of puns gives the advertisement multiple layers of meaning.

For example: (9) Passing through the four seasons is love. (Red Dragonfly Leather Shoes)

The words "love" and "蜻" are homophonic, and it also contains the love that Red Dragonfly Leather Shoes have for people.

2. The use of contrast techniques makes the advertising image distinct and prominent.

For example, a notice from a tourist attraction:

(10) Don’t leave anything behind except footprints; don’t take anything away except memories.

This notice allows visitors to figure out the subtleties of language in reverse thinking and understand the implication of "what". The first "what" means not to graffiti, not to throw confetti, etc.; The second "what" means don't climb and pick flowers and trees, and don't take anything away from the scenic spot. That is to remind tourists to visit in a civilized manner, and the language expression in the form is tactful and appropriate, which is easy for tourists to accept.

Another environmentally friendly advertisement:

(11) Human beings belong to the earth, but the earth does not belong to humans.

It reminds people of many things. Human beings cannot live without the earth. It is the home we depend on for survival, but the earth does not only belong to us humans. We must protect the ecological balance, protect animal and plant resources, and do not He destroyed himself.

3. Capture the psychology of consumers.

Customers are God. Only by grasping the psychology of consumers can products be sold. With good after-sales service, consumers can rest assured after buying.

(12) China TV News, life really needs it.

(13) Hello everyone is really good. (Guangzhou Haodi Cosmetics)

(14) Pacific Insurance Company. (Pacific Insurance Company)

(15) Confucius’ wine makes people homesick.

(16) Haier, sincere forever. (Haier Electrical Appliances)

(17) Add soy sauce to make it delicious.

4. Point out the efficacy and function of the product.

For example:

(18) Jianmin throat tablets can clear the throat, moisten the throat, clear the stomach and detoxify. (Wuhan Jianmin)

(19) If you have indigestion, ask for help from Moderin.

(20) Wash, wash, take a bath, the baby’s golden water is indispensable. Just drop it and soak it, there will be no mosquitoes or insect bites. (Baby Gold Water)

Use children's songs, children like it.

(21) Diarrhea and diarrhea stop, diarrhea and diarrhea stop, dysentery and diarrhea stop as soon as you eat.

After understanding the characteristics of advertising words, we also need to master the techniques commonly used in advertising words. To sum up, advertising slogans mainly use the following six techniques.

1. Duality

For example (1), (2), (3), (10).

2. Comparison

For example (11)

3. Pun

For example (7) (9)

4. True truth

For example:

(21) There must be a road before the car reaches the mountain, and there must be a Toyota car if there is a road.

(22) People’s cities are built by the people, and cities are built for the people.

5. Imitation or quotation

For example (23) are all caused by diamonds.

Parody of the song "It's All the Moon's Trouble".

(24) Remove the “spots” as soon as possible and do not leave any “pox”. (A cosmetics advertisement)

(25) "Bath" as you like. (A shower advertisement)

(26) "Riding" is endless fun. (A motorcycle advertisement)

(27) "Drink" is a pride. (A drinking fountain advertisement)

(28) There is no "mosquito" in silence. (A mosquito-repellent incense advertisement)

(29) "Hemorrhoids" must be obtained. (An advertisement for a certain hemorrhoid medicine)

People can recognize this type of advertisement at a glance, but it also brings trouble to teachers and students. When students write an idiom, they are influenced by the advertising words and write the idiom by mistake. , which makes people laugh and cry.

6. Rhyme

For example:

(30) Diamonds are forever, and one will last forever.

The words "yuan" and "chuan" rhyme. In Example (2), "Qiu" and "Receive" rhyme; in Example (8), "红" and "同" rhyme; in Example (12), "Bao" and "Yao" rhyme; in Example (19) The words "good" and "busy" rhyme.

When writing advertising words, you must first pay attention to the language form of the advertising words, and secondly, pay attention to the content of the advertising words.

When drafting the advertising slogan for this year’s Enshi Prefecture High School Entrance Examination, the requirement is to write an advertising slogan for this beautiful small mountain village. Then we must capture the specific content of “beautiful small mountain village” and pay attention to the language. expression of form. It can

invite people to be guests as a host, or it can generally refer to the beauty of a mountain village in a certain place. Some students wrote:

"Our mountain villages are picturesque, please come and visit." or "The beautiful scenery of the Miao village will make you linger." The meaning is expressed, but the language is not beautiful. , it is still difficult to get full points. Therefore, this question requires attention to both content and form. For example:

1. Use dual sentences to praise:

(1) Visit Tujia customs and appreciate the national customs.

(2) Reshape the beautiful and elegant home and reproduce the poetic ecological environment.

(3) Beautiful mountains and clear waters surround the auspicious land, and dragons and phoenixes dance around the city.

(4) Spring is warm and flowers are blooming by the Tangya River, and orioles are singing and swallows are dancing on Xingdou Mountain.

(5) Appreciate the beautiful scenery and appreciate the Tujia customs.

2. Use contrasting techniques:

(1) The scenery of Selenium City is unparalleled in the world, even more picturesque than Guilin. (rhyming)

(2) A beautiful place in reality, a real paradise.

(3) It is not a summer resort, but better than a summer resort.

(4) Green trees and mountains surround the village, and the willows and flowers are brighter than the peach garden.

3. Use pun techniques:

(1) Poetry comes from green mountains and green waters, and every village is happy.

(2) Return to nature and hold hands with green.

4. Clever use of rhymes:

(1) The paradise is right before your eyes.

(2) Beautiful mountains and clear waters are my home, with rice in the fields and shrimps in the river.

(3) Green environment, green mood.

(4) Beautiful environment and pleasant mood.

(5) Green grass grows on both sides, and the water of the small river jingles.

5. Skillful use of imitation:

A well-done advertisement is not as good as a mountain village scenery.

(Imitating "Good advertising is not as good as Xinfei Refrigerator")

6. Magical use of loops:

Green mountains, green mountains and green mountains.

7. Others:

(1) Rafting on the majestic and dangerous Qingjiang River, you can appreciate the unique style of the Daughters’ Club.

(2) The green hills reflect the feelings of hometown, and the flowers are bright in this village.

(3) Green waters and green mountains are everywhere, and the mountains and rivers are charming to the eye.

Nowadays, advertising has entered our lives unknowingly. Product advertisements, public service advertisements, job advertisements...are overwhelming through various media. When we appreciate them, we might as well think calmly about the high-quality advertisements. The way you write words will definitely bring you a lot of benefits