How to attract investment for clothing brand companies

1. Shaping of brand image

In the era of entrepreneurship, the difficulty of attracting investment is gradually increasing. Establishing a good brand image and product image can better improve one's own popularity, which is important for investment promotion. It also plays a key role in establishing product brand positioning and focusing on brand building before doing investment promotion.

2. Analyze target customers

Analyze the gathering places of target customers according to industry characteristics, and understand customer attributes, including the information receiving channels of potential customers, the focus and interest points of target customers, Target customers’ investment capabilities, values, etc.

3. Develop a promotion plan

Based on the understanding of potential customers, conduct detailed analysis of each point and formulate precise promotion strategies to ensure that the investment promotion plan can directly address the pain points of target customers. .

There are two types of promotion channels: online: corporate official website, media, WeChat, Weibo, short videos and other self-media platforms; offline: local promotion, exhibitions, outdoor advertising, store advertising, etc. ; There is also word-of-mouth communication. Promotion methods that combine multiple channels are more conducive to increasing brand exposure.

You can refer to China Franchise Network for investment promotion!

4. Establish trust

Investment promotion is to help customers recommend better profit channels. Both parties achieve the most win-win goal of cooperation. The prerequisite for establishing cooperation is to establish trust.