What does copywriting mean?

The position of "copywriting" comes from the advertising industry, and "copywriting" generally refers to the writing of words. In an advertising company, I am responsible for writing creative words, such as words in advertising language, promotion, soft text and print advertisement. In addition, it will write scripts, serials, product introductions, etc. for TV advertisements and radio advertisements.

The basis of copywriting is words, but his goal or duty is persuasion. Create words and opinions that can convince consumers to have a desire to buy or even actually buy.

Copywriting has different responsibilities in different companies, but generally speaking, it is written work. For example, the copywriter of a company is responsible for: 1, editing, writing and proofreading of internal publications of the company; 2. Copying and proofreading of the company website; 3. Copying and proofreading of the company's publicity materials; 4. Follow up relevant processes and coordinate projects; 5. Other work arranged by the supervisor is relatively easy as a whole, and the salary also depends on this.