From enterprises to dealers, Changan Mazda is fighting against the epidemic and demonstrating the responsibility of a high-quality enterprise

2020 can be a number, a distance, or even a disaster, but for Mazda, 2020 has been given a more important meaning.

Because starting from January 30, 2020, Mazda officially celebrates its 100th birthday. From the dream of Zoom-Zoom to a car that combines a human and a horse, from an abandoned rotary engine to the 787B that dominated the Le Mans Rally. Mazda has spent 100 years perfectly interpreting the spirit of masters.

2020 is also a year full of challenges for Mazda. Due to the poor overall auto market in 2019, sales have declined. I originally expected that the new year would bottom out, stabilize, and pick up, but I never expected that. A sudden black swan event completely disrupted the overall rhythm.

01 The auto market is not optimistic, and the decline has become a fact

A few days ago, Cui Dongshu, secretary-general of the Passenger Car Association, said in an interview, "Affected by the epidemic in January and February, the extent of the decline in the auto market may be Above 25, or even around 30.

As time goes by, the turning point of the epidemic has not yet appeared. Affected by this, more consumers choose to stay behind closed doors or consume online. The impact on the automobile industry, which is mainly sold offline, will be huge, and it also means that the sales of some companies will drop significantly or directly reduce their sales, which will affect the annual planning.

However, extraordinary times are treated very seriously, and it affects the whole people. When it comes to health, major companies have put aside their own interests and joined in this defense war.

As my country's second pillar industry, automobiles, in order to better maintain social stability, immediately joined forces. They took up the banner of anti-epidemic and rushed to the front line

02 High-level anti-epidemic banner and rushed to the front line

As soon as the epidemic broke out, Changan Mazda donated money to the disaster area. 2 million yuan will be used for epidemic prevention and control in the disaster area. At the same time, all employees will pay the highest respect to the medical staff fighting on the front line. I believe this kind of gesture is particularly heart-warming to the "soldiers" fighting on the front line.

In special times, Changan Mazda has provided targeted care for users, especially car owners in Wuhan and Hubei who are deeply affected by the epidemic, and has developed special care services for them. Even if they are in the epicenter of the epidemic, they can still I feel the blessings of Changan Mazda.

For customers in the hardest-hit areas, Changan Mazda has upgraded its services and formulated special emergency plans. As long as the vehicles belong to Hubei customers or have broken down in Hubei epidemic areas, regardless of whether they have exceeded the warranty period. , Changan Mazda provides humanitarian assistance

For customers in other areas, it still launches heart-warming measures, such as remote vehicle warranty renewal, 24-hour rescue, and free car maintenance within 25 kilometers in some cities. services to ensure the normal use of customers' vehicles during the epidemic to the greatest extent.

On the other hand, in response to the objective fact of reduced passenger flow, Changan Mazda has provided policy support to dealers to work together to overcome difficulties and alleviate the situation in the first-line market. pressure to prepare for an active resumption of work after the epidemic.

During the epidemic, Changan Mazda not only rushed to Wuhan as soon as possible, but also made a series of decisions for dealers and consumers based on the real-time development of the epidemic. The policy of reducing burdens and benefiting the people deeply fulfills the social responsibility of a company.

Looking back at the history of Changan Mazda, we find that the good deeds are not temporary. They assisted the Qinghai earthquake, donated to the Yunnan Hope Primary School, and even won the award as early as 15 years ago. Won the "Best Educational Public Welfare Practice Award for Automotive Corporate Social Responsibility". As a Sino-foreign joint venture, it has shown such a profound sense of justice and is awe-inspiring.

03 The culture of doing good is deeply rooted in the hearts of the people.

In addition to Changan Mazda itself, which is at the forefront of the fight against the epidemic, its dealers are influenced by the corporate culture and still sacrifice themselves for everyone. Although their personal power is relatively meager, they still use their own methods to cheer for Wuhan.

January 28th. Luo Chunlei, owner of the Changan Mazda 4S store in Huaihua City, Hunan Province, donated a large number of shell masks to medical staff free of charge for epidemic prevention and control.

As a province and city bordering Hubei, Hunan seems to be one of the hardest-hit areas. However, in the face of a shortage of masks on the market, it resolutely donated its own masks to medical staff. How can it not be touching?

The same emotion came from Guizhou. A Mazda car owner was in an emergency situation. His child had a fever and needed to be sent to the hospital urgently. However, the vehicle lost power and could not be started. Fever has become particularly sensitive during the epidemic. Time is of the essence.

After receiving the call for help, the local dealer rushed to the car owner's home, helped the car owner with the power supply, and rushed the child to the hospital.

When a corporate culture penetrates from rules and regulations to employee behavior, and from slogans to actions, then it is not surprising that Changan Mazda and its dealers have performed a charitable act

To sum up:

2020 is Changan Mazda's "birth year". Even if the start of the year is not so smooth, combined with corporate actions and excellent product strength, I believe that in the new year, it will be able to regain its strength and regain its glory. .

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.