Slogan of homestay with humanistic spirit

The pragmatic topic of Chinese college entrance examination-slogan writing topic-meaning: Slogans are words with propaganda and agitation written in concise language, and their most basic characteristics are concise language and strong propaganda and agitation. Second, the requirement of concise language: 1, the number of words. Limited by specific occasions, expressions and the level of information recipients, slogans cannot use longer sentences. Short sentences, few words and accurate expression are the basic requirements of concise slogan language. 2. Text. Slogans are very practical. We should take into account the cultural level, ideological status, life experience and even status of different readers, and try our best to take care of ordinary readers. In the choice of words, we should be easy to understand, clear and accurate, cordial and touching, lively and lively, and try our best to avoid flowery words, especially polysemy and ambiguity.

3. sentence patterns. The recipients of slogans are generally very clear, so simple sentences without subjects are generally used, mostly in verb-object structure, and complex subject-predicate sentences are rarely used.

4. Punctuation. Slogans generally can't use punctuation marks (use the title of a work to promote and make comments, except for the specific title in quotation marks).

5. Rhetoric. Generally speaking, the audience of advertising language is very clear in advance, so advertising language should consider the popularity of the audience and be accepted by most audiences as much as possible. Then, don't use relatively uncommon rhetorical devices, such as synaesthesia, parody and metonymy. Generally, rhetorical devices such as exaggeration, rhetorical questions and rhetorical questions cannot be used in advertising language. Rhetorical devices such as simile, metaphor, analogy, duality, parallelism and repetition, which are popular among the public, can be used.

6. content. The ultimate goal of posting slogans is to create an atmosphere, create momentum, publicize and inspire the masses, and mobilize the masses to participate. We must be active and healthy. Must be kind and friendly, loved by most audiences, fresh and lively, lively literature and art, and really play a role in creating an atmosphere and boosting morale.

Three, write the slogan five points 1. Words should be moderate. For example, just like the words "wait ten minutes, don't grab a second", it clearly tells people to obey the traffic rules. 2. The content should be positive. For example, the propaganda of cooperative medical care "You help me to help the government, and cooperative medical care ensures health" and "Cooperative medical care enters thousands of households, and farmers need it for health"; Environmental protection propaganda "keep the environment clean and build a beautiful home" and "beautifying the environment means beautifying our hearts"; Propagandize the principles of "understanding yesterday, grasping today and creating tomorrow", "taking stock of the past, grasping the present and pointing out the future" and "seeking truth for development, benefiting the country and the people and benefiting the future" in the economic census. 3. Language should be popular. For example, "Clean up pollution to make the city beautiful, and strengthen quality from me" is easy to understand, clear and accurate. 4. The sentence patterns should be neat. 5. Be clear in your words. For example, the slogan of blood donation without compensation "True feelings flow, blood is interlinked", "The nation rises in dedication, and life stretches in blood" and so on, which uses duality: "The blood offered is limited, and the love offered is infinite", "Blood is precious, and the quality of saving lives is higher", "A good person gives a drop of blood, and the sick person eliminates all worries" and so on, which gives people a deep impression and enlightenment: "I hope people will. Four intensive trainings

1. Write three slogans for the opening ceremony of the 2008 Beijing Olympic Games. (1), showing the spirit of athletes from all over the world.

(2), (from the audience's point of view) show the audience's enthusiastic expectations for athletes.

(3) Explain the significance of this sports event (from a historical perspective). 2. Write dormitory slogan 3. Write celebrity slogans

Example of answer

1.( 1) We walked into this affectionate land with a smile.

Full of confidence and vitality, strive for the first place in the Olympic Games.

(2) Beijing hugs you

The ancient nation will always cheer for you.

Enthusiastic Beijing looks forward to your debut.

Beijing is proud of you. You make Beijing more proud.

Inheriting the history of Olympic civilization will always be remembered.

Green civilization shines with you.

Scientific and technological civilization is carried forward because of you.

The humanistic spirit is sublimated because of you. 2. Beautiful environment. You and I create a warm dormitory. Enjoy the warm dormitory. My home is clean and tidy. We rely on everyone to create a civilized, clean and happy dormitory. Be an active and healthy student. 3. Du Fu: Singing always brings sorrow and tears to people. Fan Zhongyan: the lakes and mountains are beautiful, and thousands of people are worried and happy. Li Qingzhao: The river is full of waves. The heroic Chinese character garden is full of flowers.