Chuang ye Ji Hua fan Wen barbecue

Barbecue is a popular snack all over the country. Who doesn't want to write barbecue at the table? If you want to open a barbecue shop, prepare a detailed business plan first! The following is the "Business Plan Model Barbecue" I compiled for you, for your reference only, and you are welcome to read it.

Business plan model barbecue (1) 1. market prospect

Barbecue is a classic snack popular all over the country, which mainly includes: roasted wings, grilled fish, kebabs, roasted fruits and vegetables, etc. , let a person never tire of eating, memorable. With the development of economy and the improvement of people's living standards, people's concept of catering consumption has gradually changed. Consumers pay more attention to product characteristics while constantly improving their requirements for consumption quality. Therefore, the new food fashion with barbecue as the trend will be paid more and more attention by consumers, so the market prospect of investing in barbecue shops is very broad.

Second, the target population.

There are many kinds of barbecue food, especially the food stalls in summer, which are mainly aimed at the general public in customer positioning. Although the consumption power is small, but the crowd base is large, as long as you choose a place where people are concentrated, there will be no business.

Third, the characteristics of barbecue shops

Easy to operate

Investing in barbecue shops is not based on experienced chefs. For investors who are new to the industry, they can easily master the barbecue technology and operate easily through simple training.

Simple shop opening

Because the barbecue shop has obvious characteristics and clear theme, it is different from the general catering industry and can generate consumption without a lot of publicity before opening.

The market is eye-catching

Generally speaking, the market demand for barbecue is general, and the consumer group is huge, which is what we call the mass group. There is no difference between the off-season and the peak season, so the market is obvious.

Simple management

Barbecue shop has clear business theme, distinctive product features, simple product structure, easy renewal of business varieties, low personnel requirements, direct service process, convenient purchase of raw materials, less difficulty in daily management and self-mastery of business details, which is very suitable for novice catering entrepreneurs.

Fourth, store opening equipment

Clip, fork and shovel, these three tableware are indispensable "Three Musketeers" in barbecue. Clamp, mainly used to clamp raw food; Forks can be used to fix and test the raw and cooked degree of food; Shovel is a very useful tool for turning food. In addition, the following equipment shall be provided:

Charcoal: Charcoal is an essential fire-making material for baking charcoal. When purchasing charcoal, you should choose smokeless barbecue charcoal and thick and solid block charcoal.

Brush: Brush is mainly used to brush oil on the iron net to prevent food from sticking to the net. In addition, it can also be dipped in sauce and brushed on barbecue. Prepare a few more to avoid flavor confusion.

Iron brush: used to clean the food residue stuck on the baking net and prevent the residue from sticking to the food.

Bamboo stick: used to wear barbecue food. Soak it thoroughly in cold water before use to avoid the bamboo stick being too dry, catching fire or breaking during barbecue. When shopping, you can choose a slightly longer one to avoid burning your hands.

Salt: Salt can be used for seasoning. In addition, in the process of barbecue, many fatty foods will drop oil after heating, and these oil drops will produce a high flame when burning with charcoal fire. If the food on the shelf is burnt with water, it will produce lampblack to pollute the food. At this time, just sprinkle some salt on the fire to solve the problem.

Five, barbecue shop management methods

It is particularly important for people who run barbecue shops for the first time to find suitable business strategies. Here are some suggestions for entrepreneurs:

Good image is the first priority.

The decoration of the storefront in the early stage must conform to the characteristics of the barbecue shop. The storefront must be maintained in time, updated and trimmed irregularly, which cannot be ignored or allowed to age. Only in this way can your store have long-term image charm and attraction.

Product characteristics should be guaranteed.

In the choice of business projects, always put the characteristics of their products first. Special catering is the magic weapon for the success of the catering industry today, especially barbecue. We should constantly learn and improve our own barbecue methods to attract consumers with the most authentic taste. In addition, some stores just want to be big, thus ignoring the grasp of details. Practice has proved that only by starting with the characteristics and grasping the details can we make our store bigger.

The service quality should be improved.

In the catering industry, service quality is an important factor to improve the customer return rate. Therefore, it is necessary to train waiters regularly, find out existing problems at any time, pay attention to service skills, improve service quality, and let customers come here with satisfaction.

Promotion needs to be followed up.

Barbecue shops can decide their own promotion methods according to their own performance, and really give profits to customers. On this basis, they can stimulate consumers' desire and purchasing power, and give full play to the role of this most direct and effective way of commodity promotion. There are many ways to promote sales, so you must choose the one that suits the store, such as discount card,/kloc-30 after 0/00 and so on.

Six, barbecue shop capital input and output

house rent

The area of 30 ~ 50 square meters is suitable, and the price varies from place to place; Decoration fee: 3000 yuan (simple decoration); Organization expenses: 1200 yuan; Equipment cost: about 1 1,000 yuan (freezer, kitchen equipment, barbecue utensils, tables, chairs and tableware, etc.). ); Initial purchase capital: about 4000 yuan; Working capital: 2000 yuan. The total investment is about 25,000 yuan.

Monthly operating income and expenditure budget

Calculated by 500 yuan/day, the total monthly income is about 6.5438+0.5 million yuan. After deducting the purchase cost, monthly rent, employee salaries, utilities and taxes, the general net profit is about 2500-5000 yuan/month, and all investment costs can be recovered in one year.

Tips for barbecue store management

Marketing suggestion

First, broaden the channels for purchasing goods, and purchase goods from large wholesale markets, farms and specialized breeding households, so as to reduce the cost and early operating risks to a certain extent.

Secondly, the business hours of barbecue shops should be from 1 1 to 24 o'clock in the evening, and the business hours can be appropriately extended in summer to meet the needs of people for eating at night and enjoying the cool in summer to some extent.

Third, in staffing, the number of employees should be flexible. According to the size of your own store, arrange the staff's schedule reasonably. In addition, we should also pay attention to the adjustment of the number of personnel in the off-season and peak season.

Suggestions on the location of barbecue restaurant

First, stores should be located in commercial areas with large traffic, such as stations, docks, dance halls, theaters or residential areas. Although the rent is a little expensive, the passenger flow is large, which is more secure for tourists.

Second, highlight the characteristics. The smell of wine is not afraid of the depth of the alley, and it has made its own characteristics. With popularity, we can be competitive in the market. In addition, in terms of shop decoration, although it is not too luxurious, it must be clean and tidy, and tableware must be disinfected and cleaned regularly.

Barbecue tips

Don't think that barbecue is just a simple matter of tossing the meat a few times and then smearing some sauce casually. In fact, the degree of effort is different and the taste is different. If you don't believe me, please taste it once according to the precautions listed below to ensure it tastes good.

1. If you are going to cook a barbecue at home, the choice of charcoal fire is the first important. Don't be greedy for cheap when choosing charcoal fire, some inferior charcoal fires are not prosperous enough or even don't burn at all; Others will smoke a lot after burning, polluting food. Charcoal fires with good quality are generally neat and heavy, and they burn for a long time and have good flammability. Because the special flavor of barbecue food comes from the aroma of barbecue food when charcoal is at high temperature, choosing charcoal is the basis of enjoying food.

Before grilling food, brush a layer of oil on the grill to prevent food from sticking to the shelf. Brush off the residue on the grill with an iron brush at any time to keep the grill clean, so as not to affect the flavor of food.

There are many kinds of food that can be barbecued, but the selection of materials is also very particular.

Pork: Be sure to cook it thoroughly before eating. Choose pork ribs, pork belly with tender waist and buttocks and a little fat, so that the roasted meat will not be too dry.

Beef: you can choose beef ribs, tender and tough; Beef shoulder is the most tender barbecue. Neither American beef nor Australian beef is suitable for roasting until it is fully cooked, which will destroy the tenderness of the meat.

Chicken: Any part is a good material for barbecue. Before the barbecue, if you soak it in lemon and sprinkle some starch, it will make the meat more tender.

Seafood: Anything is fine, but you must choose something fresh. Fresh seafood is dense and elastic, and the seafood taken out of the refrigerator before barbecue should not be marinated for more than 30 minutes. When baking squid rolls, brush a thin layer of egg yolk on it, which will make the color more beautiful and taste better.

Vegetables and fruits: mainly roots, mushrooms and hard fruits and vegetables with less juice, such as corn, green peppers, pineapples and bananas.

As soon as the food is on the grill, impatient people are always worried that it will burn and keep turning it over. In fact, it will prolong the cooking time, and it will destroy the protein and make the meat hard. When baking food, the food must be heated to a certain degree before it is easy to turn over. If some food sticks to the grid after turning over, it means that protein has not been completely heated, and hard pulling will only tear protein fiber, and if it is fish, it will form peeling phenomenon.

5. The longer the food is in the barbecue process, the greater the water and oil loss and the drier the taste. Therefore, in the process of barbecue, we should brush some barbecue sauce on the food to keep the food moist and increase the taste, but be careful not to brush too much at a time, which will make the food too salty.

6. For people who have a certain barbecue foundation, baking authentic diamond-shaped roast marks can definitely add icing on the cake to barbecue technology. In fact, it is not difficult to bake a diamond-shaped roast mark. First, the charcoal fire is required to be hot enough, and then the food is placed on the grill at an oblique angle of 30 degrees. When the food is fully heated, the food is turned over at an oblique angle of 30 degrees in the opposite direction to form a diamond-shaped roast mark. Just cook the other side of the food in the same way.

Business plan model barbecue (2) 1. company profile

The company is called xxx BBQ Co., Ltd., and the development of the company will be based on xx city to create xx specialty snacks. The company will be established in my hometown xx, drawing lessons from the business model of Haidilao Hotpot and adopting scientific management methods, and striving to build the company into a first-class catering company combining theory with practice.

Second, the company philosophy

Learning from the management culture of Haidilao Company, the development concept of "experience food, enjoy life, have health and create Excellence", and advocating the value orientation of "changing fate with both hands and realizing dreams with diligence", the company has formed a "one heart and one mind, striving for xx first-class catering enterprise; Go up and down Qi Xin to create a brand-creating atmosphere of xx's first hot pot brand.

Third, industry analysis

Advantages: the barbecue industry has less investment, but the return is considerable. There are many kinds of barbecues that are very attractive, and barbecue shops are very popular places for students to relax and meet. In xx paper mill, there are few places where barbecues develop their business with a formal facade. As far as market saturation is concerned, it has not yet reached market saturation, and there is a phenomenon that demand exceeds supply.

Disadvantages: First, we can't eat more barbecue itself, which also restricts the development of barbecue industry. Second, the hygiene problem of barbecue shops is very serious.

Four. horizontal competition

Because the distribution of xx paper mill barbecue shops is not concentrated, there are few stores, the competition is relatively flat, and the industry threat is small.

Verb (abbreviation of verb) Investment amount and facade analysis

It is initially envisaged that 200,000 yuan will be invested in the first year. Due to the limited economic situation of individuals and parents, it is planned to implement the principle of shareholding and absorb funds. The facade is chosen near the gymnasium, which is far from the storage department of Zhong Bai. No matter day or night, there is a lot of people here. The initial plan is to invest 654.38+10,000 yuan for the rental and decoration of the facade, 50,000 yuan for food procurement and opening promotion, and another 50,000 yuan for employees' salaries.

Six, personnel recruitment and division of labor

1, the barbecue shop is divided into three departments, one is the logistics purchasing department, the other is the front desk service department, and the third is the backstage kitchen. It is initially envisaged to recruit ten people, five in charge of the front desk, two in charge of logistics, three in charge of the kitchen, and xx is the boss.

2. Salary standard: logistics, front desk 1900 yuan/month, kitchen 3000 yuan/month.

3. Employee protection: set up employee reward and punishment measures to provide relevant protection for employees and stimulate their enthusiasm for work.

Seven, opening promotion

One week before the opening of the trial camp, various publicity methods were used, mainly in the following ways:

Discount: 20% discount during the trial camp. This method is the most direct way to make customers get real benefits. It can make customers feel that they are really cheap and psychologically satisfied for a while. The disadvantage is that there are many discounts, high costs and few discounts, which can't be effective.

Second, cash coupons: compared with discounts, discounts are smaller, but they are actually the same discounts, only they need to be consumed twice. It is a kind of promotion means that includes the nature of inducing consumption. During the trial camp, if the consumption reaches 100, it will be given 20, if it reaches 200, it will be given 50, and so on.

Third, membership discount: membership promotion is a long-term preferential means. At the beginning of the restaurant's opening, the number of customers was insufficient, and the growth rate of members could meet the needs of customers. During the trial camp, lower the entry threshold for members and attract customers. Hurry up, if people gather in the future, or even queue up every day, the development of members will slow down or even stop.

Business plan model barbecue (3) 1. Conduct business research and consultation.

First of all, visit the local vegetable market, consult with chefs with entrepreneurial experience and friends with certain social skills and real power, and maintain good relations with them.

Step 2 write a business plan

The contents of the business plan include industry analysis, horizontal competition, food introduction, business circle analysis, store size, investment analysis, manpower planning, monthly cost analysis, profit assessment, store opening plan, medium and long-term development goals, etc. And each item must be analyzed in detail.

3. Venture capital raising

Due to the limited personal economic ability, friends, relatives or employees can be invited to participate in the shares (the net profit is divided according to the amount of shares).

Step 4 learn business skills

Ask someone who has experience in catering management. It's best to go to a similar barbecue shop for a few months, do all the work well, learn management experience, be familiar with all the management details and accumulate practical experience.

5. Store business circle evaluation

Site selection: factories, office buildings, bustling commercial districts, schools and other places where working-class people or students are concentrated, or places with a large floating population such as stations, docks and traffic arteries should be chosen to ensure sufficient tourists. If you can't find the ideal store for a while, you must be patient and keep looking. Don't give up halfway

Business circle evaluation: including business circle attributes, store size, floor, surrounding facilities, nearby competitive stores and complementary stores, rent, difficulty in obtaining various legal licenses, whether there are large shopping malls and stations nearby, business hours, population (mobile and fixed), customers and proportion, consumption power and motivation, road width, development prospects (business circle changes) and other factors.

When evaluating the business circle, we should evaluate it in different periods, such as day, night, normal working days and holidays, and observe the business circle situation in this place to avoid misjudging the business circle evaluation by only looking at the day without looking at the night, or just looking at the working days without looking at the holidays. When evaluating the business circle, we should make a business circle evaluation record, and record the conditions of evaluating the store in detail for reference in future evaluation.

6. Find a house and sign a contract with the landlord

Determine the store according to the evaluation of the store business circle. The next step is to sign a contract with the landlord. This action can't be too early, it can only be done after the previous steps are completed. Because, once you sign a contract with the landlord, you have to start paying the rent, and the time pressure will be great. Therefore, before signing a contract with the landlord, all the preparatory work and written materials should be prepared first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not be able to recover your investment until one year later. As a result, the store was taken back by the landlord. So the lease of the store should be three to four years.

In addition, when signing a contract, it is generally necessary to pay the landlord's deposit, which is generally about 30% of the rent. Therefore, when signing the contract, you must pay the landlord's store deposit and the first month's rent, but it takes a renovation period when renting the store. It is best to negotiate with the landlord, and the renovation period can be deducted from the date when the rent starts, so as to reduce the rent expenditure.

7. Apply for a business license

You must apply for relevant licenses before opening a store, otherwise it will be unlicensed and will be investigated by relevant departments. There are generally two kinds of applications for licenses: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is small capital, which only needs to be operated for profit in industrial and commercial registration, a local county and city, and can be proved. Most shops only need to register for-profit business because of lack of funds. In addition, you have to go to the tax authorities to go through the relevant tax payment procedures and get a unified invoice. Unless you are allowed to dispense with the uniform invoice, you must do so.

In addition to applying for a business license, if you want the signboard hung in your shop not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for service mark registration. The name of the signboard hanging in front of the store can have its own special design besides the name, text or pattern. This kind of non-commodity text and image is called service seal. It is different from the name of the company or enterprise you applied for, and their names may be different. Therefore, if you don't want your future gold-lettered signboard to be stolen, you must register your service badge first.

8. Shop decoration

The decoration of the barbecue shop is related to the management style of a store and the first impression of customers. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have the decoration experience of relevant stores. For example, if you open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and if you open a children's shop, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, the renovated storefront may not fully meet the demand at that time. At that time, if it was destroyed and redone, it would definitely cost money and time.

So before the decoration, please ask the decorator to draw a picture, including plan, elevation, section, material, color, size and so on. , should be clearly stated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for field observation and explain clearly how you want to decorate, so that the renovated storefront will be closer to your own ideas.

Decoration concept of barbecue shop;

A. French windows facing the street.

B. Stick folk paper-cuts on glass French windows.

C. Log color of indoor counters, square tables and chairs.

D. Hang some distinctive local handicrafts on the wall to highlight the local folk customs.

E. lighting is mainly soft lighting.

F. the decorative feature of the door head is simplicity. In short, the decoration should adopt simple style, bright colors and local characteristics to give customers a relaxed and happy feeling.

9. Recruit employees

A. determine the number of departments in the barbecue shop and the number of people in each position.

B. determine employee salary standards and reward and punishment methods.

C. Recruiting employees should have employment certificates, and foreign employees should have ID cards, temporary residence permits and health certificates.

D. Staff training.

10. Procurement of raw materials, appliances and equipment

Make the purchasing list of workshop equipment, equipment and raw materials. From air conditioners, computers, freezers, freezers, cash registers and other large equipment, to stereos, security guards, credit card readers, and even small things such as pens, notebooks, business cards, store seals, and materials purchased for the first time, all the details, big and small, are listed one by one, indicating the name, quantity and unit price of each household appliance, and calculating how much it costs. The most important thing is to master the purchasing source of goods, and it is best to shop around to reduce costs.

1 1. trial production of products

It is best to try it yourself, master some secret skills, and then try it with the chef to determine the cost and price of the product.

12. Opening promotion

A. Start a business 1 week. For beginners, they are not familiar with all the management links; For employees, the cooperation between departments and employees must be run-in. Without trial operation, it was widely publicized on the first day of opening. Of course, it is a good phenomenon that customers are crowded with people. But because you are not skilled enough, suddenly facing a huge crowd, you will be in a hurry and the service will be poor, which will lead to customer complaints and may not patronize next time.

B. officially opened. In order to attract customers on the opening day, of course, some promotional activities should be held. Old-fashioned promotional activities are nothing more than placing flower baskets, arches, discounts on meals, giving gifts, lottery and so on at the door of the store.

It is necessary to carry out innovative publicity activities, such as sending the money for the opening ceremony to welfare homes or helping poor students through the media. This is to do good deeds and publicize the corporate image.

The self-help roast bar adopts the way of self-care, self-help and self-entertainment, which integrates eating, drinking, playing and entertainment, so that customers can have a good time.

Diners themselves put the kebabs in the specially designed oven patented by the state. As the chain rolls, the kebabs will automatically roll and bake evenly. After baking, you can put the mutton skewers on the stove, which can keep warm without burning the food. The authoritative food research institute has a unique secret formula and exclusive pickling seasoning, and bakes a world food with unique taste and full personality. It makes people feel very comfortable.

Business plan model barbecue (4) 1. Business objectives

Xx barbecue culture, revitalize Zizhou traditional cuisine, challenge overseas characteristic barbecue cuisine, lead fashion and leisure life, develop "xx" brand, apply the reasonable and effective management and investment model studied in the army, and establish a certain scale outdoor barbecue club integrating fashion, leisure, entertainment and tourism.

Second, the market analysis

According to relevant statistics, in most areas of our country, more than 47% of residents take barbecue and mala Tang as part of their leisure after work, especially in summer, when more and more people go out for leisure at night, tasting barbecue snacks is an indispensable activity for people. No matter in urban and rural areas, bazaars, streets, parks, communities, night markets, food stalls, barbecues and other snacks can be seen everywhere, which has become an indispensable part of many consumers' diets and created a huge consumer market. With the update of fashion, barbecue has become one of the more and more popular foods because of its natural and simple methods and original game. It has become the consumption concept of modern urbanites to invite a few friends to sit around the table and invite them to drink draft beer, and roast, scald, eat, drink and chat here.

Third, the implementation plan

1. A model of outdoor barbecue service industry

As the first choice for leisure, tourism and entertainment of many modern urbanites, outdoor barbecue was first advocated by Zizhong, and there are more than 40 stalls in various night markets in the city. The main reason is that barbecue has become one of the more and more popular foods because of its natural and simple practices and primitive game. It has become the consumption concept of modern urbanites. With the rapid development of economy, the urban population has increased dramatically, and the pace of people's work has accelerated. Once upon a time, people began to get tired of the bustling and busy city, and the air was filled with irritability. They yearn for endless Yuan Ye and return to nature, leaving precious lives and cherishing their footprints by flowing streams, lush forests, starry night sky and breezy Shan Ye.

As the earliest way of processing cooked food, Xx Game Barbecue integrates modern fashion, leisure, entertainment and tourism, which happens to be a good place for more and more urbanites to release their pressure. Our club always insists on customer-centered, considerate service and customer satisfaction as its purpose, welcomes guests with smiling faces and sincere hospitality, actively develops members to advocate outdoor barbecue, tourism, leisure and entertainment, and finally realizes the promotion of our business philosophy by satisfying customers.

2. Positioning of the target market

Our main target customers are the urban population of 260,000 and the floating population of 25,000 per year. Holidays can be counted as 120 days throughout the year, with an average daily service of 40 people, 24 people on non-holidays and 30 people, with a total service of 10000 people throughout the year. According to the per capita profit of 4-8 yuan, the annual income is 40,000-80,000 yuan.

3. Market strategy

Characteristic processing, superior quality, diverse products, scientific management, standardized operation and first-class service.

(1) Management Strategy of XX Outdoor Barbecue Club

Carry forward the spirit of outdoor exploration and advocate leisure and harmonious life. Xx BBQ Club is mainly composed of friends, friends, companies, creative people and families, so that urbanites can feel the fun of barbecue food in the misty mountains and green waters. The club provides high-quality service barbecue ovens and barbecue supporting tools rental, plans and designs various barbecue routes, and organizes various barbecue activities; Train hairdressers and provide them for large-scale activities free of charge; Sell charcoal and all kinds of barbecue food sent by superiors.

(2) The image strategy of XX outdoor barbecue club

Fully display the image of the club in the business circle and tourist attractions: distinctive, clean, hygienic, affordable and warm. Please ask a professional company to do advertising planning for us, and strive for individuality from the characteristics of outdoor barbecue clubs.