Wedding Photography Business Plan

With the continuous improvement of people’s living standards, people’s requirements for marriage are getting higher and higher. Every couple hopes that their wedding will be warm, romantic and unforgettable. How does a wedding photography shop do it? Yes, what do you need to prepare to open a wedding photography shop? I have compiled a wedding photography business plan for you, I hope you like it! Wedding Photography Business Plan Part 1

Summary:

This The project plans to open a video and photography studio called Leave Memories. The business scope mainly includes: graduation commemorative DV shooting, MTV shooting and production, DVD disc burning, secondary college party recording, electronic photo album production, camera rental, etc. (limited to on-campus ); wedding photography and production, etc. (off-campus). This studio is mainly for teachers and students of the whole school. I hope that this studio can leave happy memories for teachers and students.

The four years of college are long but feel short. Whether you are busy or leisurely, have you left some indelible memories for yourself? Those familiar faces around you will one day leave you. Go away. Why not record your happy times now, so that when you are thousands of miles apart, you can take out these memories and reminisce about this wonderful time in college.

Since starting this studio requires equipment support, we hope that the school can provide 3 digital cameras, 2 small DV machines, and a professional-grade video camera. There are a huge number of students on campus. As long as good publicity is carried out, I believe there will be good development prospects.

1. Overview of entrepreneurial projects

Project name: Leave Memories Studio

Business scope: graduation commemorative DV shooting, MTV shooting and production, DVD disc burning, Second-level college party recording, electronic photo album production, camera rental, etc. (limited to on-campus); wedding photography and production, etc. (off-campus). Photography and videography: classes, dormitories, couples, individuals, etc., as well as MV assistance and production, personal VCR production. Tailor-made for you to create your own unique memories.

Project investment: The required equipment includes: 3 digital cameras, 2 small DV machines, a professional video camera, a tripod, a safe, a computer, etc. The initial investment is 80,000 yuan.

Venue selection: One studio can be set up in the east and west districts respectively, mainly facing the east district.

Project Overview: What our school lacks is a photography and video studio for all teachers and students. It has always been just to record various activities for the school or secondary colleges. And ignore the vast majority of students, which is a vacancy. What is your alma mater? It means you can complain a thousand times a day, but you don't allow others to say a word "no". It should be because there are our respected teachers, our good playmates, our familiar environment, and our profound memories.

Type: Service type

2. Development prospects

I have always wanted to record my every day life, and I believe many students have this idea. The school currently has more than 15,000 full-time undergraduate and junior college students, but many students only use their mobile phones to record those happy memories. If there are suitable conditions, I believe they will choose a better way to record the wonderful four years of college. As long as the price is reasonable, it should be able to win the patronage of students. Because it is open to all teachers and students of the school, it has great development potential and broad prospects! Each secondary college holds many activities every year, which not only promotes the school, but also brings a certain amount of income to the studio; about 6,000 yuan per year Graduates, after graduation, leave some souvenirs for themselves; off-campus wedding photography can also earn a certain amount of income for the studio.

3. Store Introduction

Our store mainly targets college students, teachers, and off-campus weddings. The operating area is approximately 60 square meters. Mainly provided: graduation commemorative DV shooting, MTV shooting and production, DVD disc burning, secondary college party recording, electronic photo album production, camera rental, etc. (limited to on-campus); wedding photography and production, etc. (off-campus).

Since machinery and equipment are relatively expensive, you need to purchase a safe and install cameras to ensure the safety of studio property.

IV. Business Strategy

4.1 Advertising

Before the store opens, advertising must be carried out. Because the main customer base is students, and the speed and breadth of information transmission among students is very large, so there is no need to spend too much effort on publicity, just simple advertisements in the form of flyers or multimedia. However, when promoting, you need to create some works with the members first, or shoot them on site, etc.

Preliminary publicity: large-scale, high-intensity, large investment. Promotion is mainly carried out by distributing leaflets, which should mainly highlight the characteristics of the store and the preferential activities during the opening period. Create your own unique memories.

Post-publicity: Pay attention to existing customer relationship management to carry out word-of-mouth marketing. You can participate in student club activities, cooperate with some clubs, help them promote and increase the influence of the studio. This is a win-win cooperation that plays a certain role in promoting the work of both parties. It can be said that the later stage is to retain some old customers and establish good relations with various associations.

　4.2 Service Characteristics

Any store cannot thrive for a long time without good service. Behind the service is actually the attitude of the employees. Only by satisfying customers can they Get good results. Therefore, we need to train employees, and at the same time, stores develop detailed standards for implementation, operation, supervision and assessment. Only in this way can we provide customers with good services and satisfactory works. Our service features are to reflect professionalism in every detail, to imagine from the customer's perspective, to understand and provide customers' real needs in a timely manner, and to create works that are unique to the individual.

Launch some preferential activities to attract more customers. In the form of preferential treatment and discounts for collective groups. Personally created works can be introduced to the school's four major media for publicity through our store.

4.3 Pricing Strategy

Schools are different from outside schools. Many students consider economic factors the most. Therefore, the price is cheaper than outside the school, so that it can be accepted by students. Here are some prices:

Graduation photo album 150 yuan

Party video 200 yuan (professional-grade camera 300 yuan)

DVD burning 4 yuan a piece

Graduation commemoration 80 yuan

MV shooting and production 120 yuan

Off-campus wedding shooting 120 yuan, etc.

These are just preliminary prices. Before implementation, specific investigations must be conducted to find a suitable price point. While ensuring customer acceptance, it can also bring certain benefits. After all, the cost of the equipment is relatively high, and the plan is to earn back the cost within three years. After the store has a certain amount of savings, it can continue to lower the price to meet the needs of more students.

4.4 Long-term planning analysis

The market economy is rapidly developing, changing, and dynamic. Therefore, the development of an enterprise must be viewed from a long-term perspective, so it can be based on the PDCA cycle (i.e. Deming Circle), conduct analysis and make long-term plans. At each stage, the overall status of the business should be summarized and the next plan should be made. This is a ladder-like development model. After the operation is stable, you can consider expanding the operation, adding other services, looking for new markets, doing chain operations, slowly building your own brand, and targeting the society. Our store also requires students with strong professional skills to join. It can be promoted, and work-study positions can be provided for students to cultivate their technical operation capabilities. Small profits but quick turnover, I think it is feasible to lower the price as long as the store is profitable. It can also provide some students with a place to exercise.

5. Management structure

1 store manager, 3 people for photography, 3 people for post-production and several interns.

Another thing that needs to be emphasized is that personnel must have strong comprehensive capabilities and be able to complete tasks independently or by dividing labor. Our store pays attention to the cooperation of personnel, everyone exchanges experience with each other and makes progress together. Train interns while working and serve as backup resources to strengthen the store.

Although there are different divisions of labor, we should strive to make every member have a responsible attitude towards the store. Every member is part of this small family. This cohesion is very important to the store. I think that only if there is a deep friendship between people and a common goal of dedication, such a group will grow stronger.

6. Market development analysis

6.1 Market analysis

First, a market survey needs to be conducted to consider the feasibility of this plan based on various factors. We can investigate students in different grades in groups to determine their willingness to need our store's business, the price they can accept, their requirements for works, etc. Based on various factors, a detailed operation plan is formulated to meet the needs of customers after controlling the price within a certain range.

Customer source is not a problem for us. The biggest restriction on the development of our store is the personal ability of the staff. In addition, price setting, equipment improvement, etc., are all factors that restrict development. In different periods, corresponding plans should be formulated to maintain the stable development and growth of the store.

6.2 Analysis of advantages and disadvantages:

Advantages: The biggest advantage for us in operating our store is that we are facing the teachers and students of the whole school, especially the majority of students. Create your own memories! This slogan can also attract some students who like photography and videography. We are different from the school's four traditional media. We not only do the school's publicity work, but it is also a win-win situation for the school. For some excellent works, they can be put on the school portal for publicity after obtaining the consent of the students. And the price advantage can make many students choose us.

Disadvantages: Because it is just starting out, the store is small in size, and its human resources and services are relatively limited. The competition inside and outside the campus is also relatively fierce, so there is still a big disadvantage; on the other hand, because the school holidays are fixed, the number of customers during the winter and summer vacations will plummet, and there will be fewer customers during the winter vacation than during the summer.

6.3 Analysis of possible events:

For our store, the most precious thing is the health of our staff and the safety of our machinery and equipment. Without a healthy body, you cannot complete your work smoothly, and you cannot best achieve customer satisfaction. Therefore, members are required to exercise regularly. To prevent some equipment from being stolen, cameras should be installed in stores. The school has also established a security association, hoping that the school can strengthen the security work of the College Student Entrepreneurship Street. Wages are distributed according to work. The more you work, the more you get. You can have a basic salary. The number of customers during the holidays will decrease a lot, so we can mainly do editing work or take vacations.

7. Risks and Avoidance

7.1 External Risks

The school has four major media, and many people have very good abilities. Since it is a school-level publicity media, Has great advantages. It is undeniable that the Video Center of the School of Literature and Media has abundant manpower and material resources. These are big competitors.

7.2 Internal Risks

Media is an industry with relatively high technical content and requires high technical requirements for personnel, especially video production. When a reporter from a TV station goes to collect news, they definitely hope that the reporter's comprehensive ability is strong enough to at least be able to complete the entire video production process independently. This requires personnel to have strong comprehensive capabilities. For most student entrepreneurship, there are problems such as loose internal management and low quality of service personnel.

How to establish a modern enterprise system, improve the enterprise operating mechanism and strengthen the internal management of the enterprise are related to the survival, success and failure of the enterprise. I have always felt that this is the biggest risk. Revolutionary fortresses are breached from within. If internal risks can be minimized, I believe that through the joint efforts of all members, external risks will be reduced accordingly.

7.3 Response and insurance measures

Some ups and downs must be faced when starting a business. Since we cannot escape, we accept them happily. Only companies that have been tempered can go further. Many of the above risks will be encountered, but some are risks that we cannot estimate. In the face of these upcoming ups and downs, we have a lot to do. First of all, we must cultivate excellent technical talents to complete the normal work of the store; help the school actively publicize; establish good relations with various clubs in the school and gain their support and trust; after achieving certain results, the recycling of funds, my suggestion is to increase equipment to create a more comfortable environment for members; undertaking off-campus wedding photography is also to increase the income of starting a business, and to exercise the abilities of members; finally, to expand the business scope, you can appropriately add the production of some certificates, as well as business such as photo stickers that many students love .

Of course, the safest measure is to purchase insurance. The equipment is relatively expensive. If a theft occurs, it will be an almost devastating blow to our store. Buying insurance can reduce a lot of risks, and a portion of the annual profits will be deducted as insurance. The specific operations are as follows: Insurance and Legal Affairs The insurance for the fitness center will be purchased through Ping An Insurance Company of China. Asset insurance will insure the actual market value of fixed assets and personal assets, and commercial accident insurance guarantees compensation. Fixed cash inflow loss due to closure due to unexpected events. In order to prevent legal lawsuits caused by accidents that damage the interests of members and customers, we will also purchase general liability insurance. Of course, managers will take relevant preventive measures, such as providing appropriate guidance and giving necessary warnings. The legal affairs of the center are handled by experienced law firms. Wedding Photography Business Plan Part 2

1. Project Market Assessment

According to Yu Minqing, Section Chief of Yantai Municipal Family Planning Commission, Yantai City currently governs twelve county-level cities , - an administrative county, a high-tech development zone, with a total population of 6.46 million. The birth rate in 2002 was zero. 44, and the number of newborns reached 28,000. According to the statistical principle of "constant large numbers", the children group is defined by the age of O--14 years old, and its total number reaches 420,000. Assuming that half of the children participate in photography and the annual consumption per person is 100 yuan, the annual market value of children's photography in Yantai is about 21 million yuan, of which Yantai urban area has a population of about 700,000. There are theoretically 3,080 newborns every year, and the total number of children reaches 46,200. Similarly, assuming that half of the children participate in taking photos and the annual consumption per person is 300 yuan, the annual market value of children's photography in Yantai City is about 7 million yuan. There are currently about 14 children's photography shops in the urban area, with total annual sales not exceeding 4.2 million yuan. According to the above conservative estimate of market value, the children's photography market in Yantai City still has a lot of room for development. At least the business should still be easy to do.

2. Project operation model

There are dozens of large and small children’s photo studios in Yantai City, with different styles and prices, giving different classes of consumer groups different choices. , including style and price point. But in general, consumers' requirements for children's photography are not only about the quality and price of photography, but also about service concepts, shooting styles, studio quality, and other aspects. In response to different consumer needs, as a new photo studio that has just started, we must first position ourselves at what level to serve those consumer groups, only then can we grasp our future development direction, continuously improve ourselves, and strive to meet the needs of each consumer. .

Although Yantai City's professional children's photo studio has been developing for nearly ten years, there are many more professional problems that have made the development of children's photo studio once reach a "bottleneck". Now, Sunflower Children's Photography Co., Ltd. is summarizing the predecessors Our experience and lessons have been explored to explore the prospects and needs of the development of children's photo studios in Yantai City. Our advantages are obvious.

3. Preliminary capital investment of the project

Sunflower Children’s Photography estimates that the initial investment in rent, decoration, equipment, wages, franchise fees and working capital is about 1 million, and the company scale is 400 square meters. Real scene decoration.

IV. Project job description and quantity

The company has about 15 employees. As the first batch of employees to contact customers, stores need to have a service attitude like a flight attendant and a persistent sales philosophy. And a flexible way of thinking to solve problems independently; to guide the sister, you need to have an angelic smile, to be able to walk into their "kingdom" with the children, and guide them to leave the best memories! The photographer and designer are from the photo studio The key is that they must not only have a unique shooting and repair style, but also have a good understanding and communication with consumers, and integrate their own style with consumers' ideas in order to make products that satisfy consumers. Film. The store manager who leads the entire photo studio must not only have a good understanding of the processes of each department in the photo studio, but also must have all the quality requirements of all the above employees, and may even be more proficient in all these than the employees. Only in this way can he communicate well with everyone. , solve the problem.

5. Financial analysis and forecast of the project

1. The local children’s photography industry in Yantai has a strong workshop atmosphere. Due to the lack of corresponding intermediary organizations, uninvited visits to photo studios will undoubtedly be regarded as indecent behavior. According to comrades from the Yantai Women's Federation and the Family Planning Office, no children's photography company has taken the initiative to contact us for many years, nor has it requested to undertake public welfare activities that are conducive to the happy growth of children. This shows from the side that the closure due to "security" considerations can only end up closing the company itself. We do not do unnecessary publicity, but put all our investment into real objects that are in the hands of customers, so that customers can take the initiative to come and learn about us. While doing entertainment activities, we do not forget about public welfare, and we have contributed a lot to the society. We also let the society do the best publicity for us. For example, the World Expo Little Ambassador selection activities include 10,000-meter signatures to send to the Expo, charity sales, parent-child interactions, etc.

2. Dislocation management may be the secret to making business easier for everyone. There are many high-end children's photography shops in the middle of Yantai City, which is like a tautology in Chinese rhetoric. Due to the convergence of services and similar prices, everyone competes with each other.

The author obtained extremely similar leaflets from two children's photography companies. In addition to the professional ethics issues of plagiarism, the two companies have similar service models, similar photography styles, and highly consistent target consumer groups. May be the root cause. We mentioned earlier that we must first position ourselves at a high level. Currently, most of the Yantai children's photography market is in a one-size-fits-all state, and Sunflower Children's Photography Co., Ltd. is positioned on the high-end route, (except for necessary public welfare activities) and other photo studios Stagger the consumer groups, and at the same time have its own unique artistic shooting style, such as Peking Opera costumes. And our service requirement is to let customers experience the feeling of "flying"!

3. Most of the photo studio products in Yantai are not assembly line products, and the prices change frequently. As a high-end professional children's photo studio, Sunflower Children's Photography does not offer very low discounts on package prices because we are a brand. Even if we are doing activities, our products will not be sold at ultra-low prices while ensuring high quality. Discounts (except for charity activities)

4. After various inspections, another serious problem common in all large and small photo studios in Yantai City is the absence of managers. Is this the main reason for the development of the children's photography industry? bottleneck?. The so-called absence does not mean that they are not in the store, but that the managers themselves do not understand the industry they are doing, including the various issues raised above.

Sunflower Children's Photography is a franchise of Qingdao Sunflower and is personally guided by the director, Mr. Deng Zi. This is also one of the advantages of being a franchise store.

7. Conditions that entrepreneurs should possess

Optimism, positivity, and perseverance

8. Possible project risks and countermeasures and suggestions

1. Based on the fact that children’s photo studios have been operating as an independent category of entertainment services for more than 10 years, their positioning strategies have not been fully utilized. The homogeneity of their products and services is quite serious, causing confusion to customers and making it difficult to find them among many brands. It is even more difficult for a children's photo studio that is suitable for self-consumption to meet the spiritual satisfaction that customers want to achieve during consumption. Therefore, without the realization of category differentiation and the formation of differentiated operations, the vision of realizing brand premium can only be a wishful thinking. A simple method is to conduct a satisfaction survey among customers of children's photo studios with similar investments to find differences. Now we have achieved this step and positioned ourselves!

2. The lagging corporate culture is a weak link in the competition of the value chain of children's photo studios and forms a bottleneck for the forward development of the industry. For a children's photo studio that occasionally builds corporate culture, the essence of its corporate culture is difficult to achieve mutual understanding with customers, and it is even more difficult to use it as a powerful negotiation tool when cooperating with alliances in different industries. As we all know, when customers choose to consume, they actually recognize the position of the brand's corporate culture in their minds. Therefore, we need to establish the fulcrum of our own corporate culture and then go to marketing. The establishment of corporate culture needs to meet three levels of requirements: first, the personal role model role of corporate leaders; second, effective communication at all levels of the company; third, forming a habit among employees.

3. The way to survive for a photo studio is not to pursue diversification of products and broad service content. Obviously, it is difficult for a brand to compete with the market by “addition”, but by “subtraction” and streamlining business projects. Adapt Mao Zedong's strategic thinking to the current situation - use local superior forces to defeat the enemy one by one. Or should we wait until we become stronger and then do "addition"? The steps for enterprise development are survival, management, talent and culture.

4. The essence of a brand is "misplaced" management. Winning by surprise is not the best trick for the brand. Using frequent public welfare activities for entertainment marketing can achieve eyeball economy. It can also be used to attract consumption and achieve attention. economy. Because the brand is not a "one-time" concept, what is needed behind the brand spirit is loyalty. The psychological basis for forming "loyalty" lies in constant expectations, and only "unexpected surprises" can generate continuous expectations. This requires all our strategies to be The starting point must be "dislocation" - breaking the other party's expectations - this is the concept of transfer value theory. gt; gt; gt; More exciting ones on the next page? Wedding Photography Business Plan?