Advertising and the Olympics 2022 Beijing Winter Olympics Advertising

The highlights come from ESPN. Brand: ESPN. The highlight: The 2008 Beijing Olympics attracted the attention of the world and was the most important event in the world at that time. As an American cable TV network that specializes in broadcasting sports programs 24 hours a day, ESPN is naturally not to be outdone, bringing you a full range of live events, and telling you that these are not the only exciting things to watch. If you want to watch a variety of other games , then lock in ESPN.

Innovation: ★★★★

Pleasantness: ★★★★★

Super soft

Brand: Pepperidge Farm

The highlight: In order to show how soft the bread we produce is, we specially made a soft cushion for pole vaulting that looks like bread, which is eye-catching. However, such a vivid and huge bread can’t help but make people drool. Is it possible that my stomach will get upset during practice? It’s better to eat it before eating.

Innovation: ★★★

Pleasantness: ★★★★

Gathering from all walks of life

Brand: Buspak

The highlight: Buspak celebrated the 60th anniversary of the founding of the country and used the Olympic Bird's Nest to show its glory and promote itself. Buspak was once the largest bus body advertising contractor in Hong Kong and is currently the advertising agency for Citybus and New World First Bus. Currently, Buspak, in addition to its traditional business of body and carriage advertising, also operates free wireless Internet services on Webus buses and buzplay bus multimedia information system.

Innovation: ★★★★

Pleasantness: ★★★★

Athletes’ choice

Brand: McDonald's

Highlights: This copywriting is relatively early and was launched in 2005, when McDonald's designed an advertisement for the 2006 Turin Winter Olympics. So many outstanding Winter Olympic athletes choose McDonald's, what do you have to worry about? It takes a lot of effort to package yourself with an image of strength and beauty.

Innovation: ★★★★

Pleasantness: ★★★★

Nene flag

Brand: Athena

The highlight: What a peaceful scene, but at the same time it’s so cool - this is not a fight for a competition, but for underwear. Athena is a proud partner of the French track and field team, using events to demonstrate the comfort and effectiveness of its products for athletes.

Innovation: ★★★

Pleasantness: ★★★★

Banks and the Olympics

Brand: Bank of China

Highlight: The Olympic Games are held every four years, and London this year is also a battleground for businesses. But compared with the Beijing Olympics at home four years ago, the whole of China seems very calm. In the list of sponsors of the London Olympics, except for Taiwanese company Acer and Beijing Crystal, there are almost no names of other Chinese companies. And the Bank of China is just using VISA to get a bit of advantage and play a sideline role in sports.

Innovation: ★★★

Pleasantness: ★★★★

Everyone adds fuel to the fire

Brand: SA Rugby

The highlight: Behind every event and every sport, there is a complete and powerful industrial chain. This Olympic advertisement by SA Rugby embodies the spirit of everyone participating in the Olympic Games.

Innovation: ★★★★

Pleasantness: ★★★★