Series of public welfare posters-What are public welfare posters?

Pictures of public welfare themed posters

As a form of advertising, public service advertisements also profoundly affect all aspects of social life. Many people pay attention to public welfare themed posters in their daily lives. Yes, here are the public welfare themed poster pictures that I compiled for you. I hope you will like it!

Public welfare themed poster pictures

Public welfare themed series poster pictures

Give charity charity activities plan

1. Activity background:

In order to carry forward the traditional virtues of poverty alleviation of the Chinese nation and enhance the concept of national charity, the first charity charity association The charity performance is to further create a good atmosphere of national charity, promote charity culture, and advocate dedication of love. This party is the perfect combination of charity and local culture. The charity performance with the theme of "passing on love, helping students with true love" will be held at ** Hotel;

2. Purpose and significance of the event

The charity performance with the theme of "passing on love and helping students with true love" is to guide more citizens to pay attention to poor students in Jiaozuo and pay attention to For the vulnerable groups around us, we sincerely hope that people from all walks of life can do their part. As the saying goes, a drop of water can make a sea. As long as everyone gives a piece of love, the world will become a better place!

3. Event organization structure

Leaders of government agencies, leaders of provincial branches of the Bank of Communications, leaders of well-known local companies, journalists from various media, etc.;

4. Theme of the event

1. Organizer: Shenzhen Machinery Industry Association;

2. Event name: "Transmitting Love, Helping Students with True Love" Large Charity Performance;

3. Event Time : November 11, 20xx

4. Event location: ** Grand Hotel:

5. Sponsoring companies

1. Coordinate the donation units yourself, Determine the donation intention and donation amount;

2. Issue a bill to the sponsoring company with the official Project Hope bill:

3. During the charity performance, ask the sponsoring company to come on stage and hold a donation sign:

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4. Arrange exhibition boards around the performance venue to thank enthusiastic companies and individuals:

6. Safety plan

In order to ensure safety during the event, this The event was carried out smoothly and successfully, and the security work plan was specially formulated as follows

1. Guiding ideology: careful organization, careful deployment, close cooperation, fixed positions, fixed personnel, and fixed responsibilities to ensure that the party is foolproof and the charity performance is safe Goes smoothly;

2. Organizational leadership: In order to strengthen the organizational leadership of the security work of this event, Comrade ** is responsible for setting up a logistics support emergency team to be responsible for arranging, coordinating and directing the security of this event. Logistics work:

7. Plan for use of raised funds

In order to ensure the safety during the event and make this event proceed smoothly and successfully, the security work plan is formulated as follows

1. Student aid plan: part of the funds raised will be donated to poor students;

2. When the funds raised are relatively sufficient, 2 libraries will be built:

8. Notes

1. Outreach team: Responsible for contacting enthusiastic merchants to find donors for the children and finding charity merchants and charity sales in the square on the day of the charity performance.

2. Reception team: Responsible for the reception, coordination of relationships, and venue contact of personnel from various relevant organizations.

3. Publicity Team: Responsible for the design and finalization of promotional materials.

4. Stage team: Responsible for the design and maintenance of performance equipment (lighting, sound, stage, etc.). Relevant design ideas for public welfare poster design

1. Overall grasp

Public welfare posters must first be grasped from the overall perspective. The colors must be bright and give people a visual impact to achieve the desired publicity and effect. affect the effect. The overall design of the screen must be simple and clear, and the layout must be reasonable. If a design work, especially a design work that spreads concepts, cannot explore exciting ideological connotations, it will certainly not be considered a superior work.

Public welfare posters with deep thinking actually come from the designer's careful perception of ordinary life, thinking about the concepts, values, aesthetics, and creative philosophy that life brings.

The value effect of the application of serialized style in the theme creation of public welfare posters not only makes the theme ideas gain emotional resonance through repetition, but also enables all information elements to obtain the visual perception of a complete unity, that is, On the one hand, it is a complete unity of theme and idea: the ideas of sub-subjects derived from the central theme must be subordinate to the theme; on the other hand, it is a complete unity of constituent elements: the inner unity of text and language style, the main image of the advertising picture Internal unity, internal unity of the overall advertising layout design style, etc.

2. Color design

If the main color of the poster is black, it will have a profound and alert effect. The use of color can intuitively tell people that this set of posters is a serious and rigorous theme. , and paired with bright or deep colors, you can achieve different effects of contrast or fusion. Different effects will also have different artistic expression effects. If the brightness contrast method is used, I hope it can highlight the theme I want to express to warn the world. Another advantage of light and dark contrast is that the contrast effect is strong, giving people a comfortable and impressive visual experience. Such a processing method can better depict the theme and achieve an artistic effect. It can be seen that the grasp and application of color are also key factors in the success of posters. Therefore, the design of poster color is crucial.

The public welfare posters of the information age

provide designers with unlimited creative space in this diversified design field, and at the same time become the disseminators of modern design culture and concepts. I hope that designers can learn from other works to create works of their own inspiration. What are public welfare posters?

The aesthetic pursuit in traditional Chinese aesthetics subtly affects modern advertising poster design ideas, and advertising poster design ideas in turn influence traditional national aesthetic concepts. This article discusses the reflection of traditional aesthetics in modern advertising poster design. It is pointed out that as a foreign poster art, the works of Chinese designers always reveal the subtle influence of traditional aesthetics. Analyzing these influences and affirming certain positive factors will help develop the poster art of socialism with Chinese characteristics.

[Keywords]: The impact of traditional aesthetics on modern advertising poster design

In our country, advertising has a long history. Oral advertisements for spears and shields during the Warring States Period------The hope of a high school with a banner hanging as described in Han Feizi; the leaflets produced along with printing and engraving during the Song Dynasty, etc. (2) p8, can all be regarded as advertisements The prototype form is an example of the long history of advertising in our country. However, it was in capitalist society that advertising truly became a professional activity and played its huge role. In this sense, my country's poster advertising art can be said to be imported. Posters (POST) are a relatively popular genre in advertising art, used to complete certain publicity and agitation tasks, or to serve purposes such as reporting, advertising, persuasion, and education. In my country, posters used for public welfare or cultural promotion are called public welfare or cultural posters or simply posters; when used for commodities, they are called commodity advertising posters or commodity posters. And all of this is commonly known as advertising paintings, or product advertisements, cultural advertisements, art advertisements, and public advertisements in some foreign countries.

The emergence and development of advertising in various countries around the world follow the same rules. They all come into being with the creation of commodities and develop with technological progress and social development. The innovation of communication methods brought about by the advancement of science and technology has greatly promoted the development of advertising. If the multi-color printed block paintings that appeared on the streets of Paris in 1886 are the beginning of modern posters, then the emergence of posters in our country can be traced back to the calendar advertisements and street sign advertisements that appeared in coastal cities in the 1920s and 1930s and 1940s. logo. Although they have a certain semi-colonial flavor, they are popular among the masses and have penetrated into thousands of households. Therefore, it should be said that they are the development and beginning of poster advertising in my country (1) p87.

In the 1950s and 1960s after the founding of the People's Republic of China, my country's poster art was influenced to varying degrees by posters from the Soviet Union, the Czech Republic, and especially Poland. On the original basis, the ideological and artistic qualities have improved. In the past two decades, with the reform and opening up, the country's poster art has Dongkai also draws on poster art techniques from Western countries such as the United States, Japan, and Europe. It can be said that as a poster art, Chinese advertising design workers have absorbed and learned from many experiences and practices of their foreign counterparts.

Judging from the historical experience of our country’s cultural development, if a country or a nation wants to remain invincible in the development of its culture, it must have the courage to absorb, dare to inherit, and be good at blending. Whether it is from the formation of my country's early Chinese culture until it reached the peak of Han culture, or the flourishing of Tang culture under the influence of the Western Regions and Indian culture, it all shows that only those who dare to absorb can develop, and only those who dare to inherit and be good at blending can finally truly become Master of one's own culture. In terms of poster art, we should still be based on China and face the world. We must not only respect the uniqueness of national art, embody the aesthetic psychology of the Chinese nation, but also reflect the inner spiritual pursuit of modern people. In the design of poster art, we must also look for the roots and the thinking advantages and unique style of our nation’s traditional culture that other nations cannot match. Art must always focus on internal continuity. The emergence and accommodation of an art form require a specific historical and cultural background, including a nation's lifestyle, customs, ethics, aesthetic habits, etc., which constitute a potential deep cultural structure. It is deeply locked in the psychology and spirit of the nation, regulating and restricting the development of national culture and the intervention of foreign culture. Because of this, as a foreign poster art, the works of Chinese designers always reveal the subtle influence of traditional aesthetics. Analyzing these influences and affirming certain positive factors will help develop the poster art of socialism with Chinese characteristics. Below, we will conduct a certain analysis from this perspective.

First of all, the role of posters in conveying information and agitating propaganda confirms its special form. It is different from easel paintings or prints. It requires clarity at a glance, conciseness and clarity, so that people can clearly see the things to be promoted from a certain distance in an instant. In order to achieve this goal, propaganda posters often adopt a series of hypothetical techniques to highlight the key points, delete minor details, details, and even backgrounds, and can combine different proportions and activities that occur at different times and spaces together. And often use symbolic techniques to inspire people's associations. Therefore, its conception must be able to overload reality, the composition must be summarized and concentrated, the image must be concise and exaggerated, and strong and vivid colors must be used as techniques to prominently and eye-catchingly express the things to be promoted, express the inner connection between objects, and give the picture A broader meaning enables people to associate a broader life in a limited picture and feel new meaning. In these aspects, traditional Chinese aesthetics can provide designers with a lot of nutrition.

For example, in terms of conception, one should be used as ten, and less should be used as more. In composition, white should be used as black, and everything without painting will become a wonderful scene. It is sparse but can be scattered, and the contrast relationship is close and airtight. , the exaggerated images between similar and dissimilar are all precious treasures left to us by our ancestors

and have been fully reflected in the design of our country's poster art. (4)p68 Jin Daiqiang, a famous graphic design master in Hong Kong, has created a large number of cultural posters. He believes that there are three principles of beauty: the idea comes first and the spirit is derived from the form; innovation inherits the past and starts the future, breaking the old and establishing the new; using it to suit the needs of the user, being flexible and vivid. This actually emphasizes Lao and Zhuang’s philosophical thoughts and the artistic conception of Chinese landscape painting. He advocates integrating the essence of traditional Chinese culture into the concept of modern Western design. Many of his works embody this idea without exception. In his poster design "Freedom" series, he uses Chinese ink painting techniques and integrates the special mechanism effects of modern technology, which is modern without losing tradition.

In the international water-themed poster art exhibition, the water-life-culture poster graphic work uses an extremely strong ethnic decorative stylized graphic image as the background of the entire work, and carries out rich and appropriate blur processing. The picture is artistically expressed in black and white, forming a visual effect of opposition and coordination, conflict and fusion of form and color, constructing a modern graphic design work with visual impact in China's specific cultural scene. The 2008 Olympic bid logo can be said to be a good example. The entire logo shape does not directly borrow from traditional shapes, but uses China’s unique freehand technique between similarity and dissimilarity, which appropriately conveys the Chinese knot and harmony. Two images of athletes. The logo not only reflects the unique aesthetic charm of Chinese culture, but has also been recognized by the world.

As mentioned before, posters are instant art. A good poster should not only make people understand at a glance, but also make people fall in love with it at first sight, be attracted by it, look forward to it, and leave a deep impression. This requires posters to have exquisite ideas. No art can explain everything, especially a special art form like posters, which can make people unforgettable and have endless aftertaste under limited time and space conditions, so it is necessary to use less to win more than one to make ten. (3) p72 Of course, there are still audiences who demand art to tell everything. They demand multiple paintings from posters, which is just as unrealistic as they demand comic strips from sculptures and multiple scenes from Allegro. Using less to make more and going from here to there is a sign of artistic skills, especially poster art, which can only reproduce reality from one aspect of life rather than from all aspects. Any image is just a part of the whole. What is important is whether it can summarize other parts. Posters often include close-ups of faces, hands, eyes, movements, and expressions that fill the picture. As long as you choose the most representative phenomenon and focus on some of its characteristics, you can create a good and concise work. Although the composition is simple, it is required to show a certain and attractive artistic conception. In the artistic conception, the essence of objective things has been concentratedly processed, achieving the blending of scenes, which can affect people's certain emotions, certain experiences, and certain associations. A scholar in the Qing Dynasty once said that a painting is better to make people think than to make people love it. Good posters must be attractive, arouse people's associations, arouse people's good wishes, and express artistic conception. They must have means, which we call craftsmanship. The word "craftsman" has a derogatory connotation in the minds of artists, as in craftsmanship. But there are also compliments, such as ingenuity, that is, you thought of something that others didn't think of. Craftsmanship is a special means used by artists to process objective things. The level of processing means, to a certain extent, explains the level of the author's artistic achievements. Du Fu, a poet of the Tang Dynasty, said that the artistic conception is bleak and hard to come by, and the words are not astonishing. This shows that the creation of artistic conception must take the painstaking efforts of the artistic conception. Specifically speaking, craftsmanship involves selecting materials (taking the most essential parts first), tailoring (removing contamination and preserving clarity), exaggeration (emphasizing the characteristics of the image), positioning (composition), and expression (choosing appropriate techniques) (5) p68, and this Everything is precisely the main method used by our country's poster designers when conceiving.

Traditional Chinese art pays attention to balance and internal rhythm. In the art of seal cutting in my country, there is the so-called sparse and airtight layout rule, which emphasizes the balance in change. This is not only in line with the principle of scientific relativity, but also It conforms to the rules of formal beauty in art. This kind of unified, vivid, rhythmic aesthetic feeling can be seen in our country's posters, which include traditional compositions such as movement and stillness, sparseness and density, diversity and unity, echoes of guests and hosts, virtuality and reality, vertical and horizontal twists and turns, black and white contrast, overlapping and interlacing, etc. It is also common in the laws. In addition, ancient bronze patterns, stone portraits, epigraphy and seal carvings, especially Chinese paintings, cleverly use white backgrounds. The rough and bold black-and-white relationship between folk paper-cutting and orchid cloth, and the density and concentration of woodcut illustrations in the Ming Dynasty, (2)p21 can all be confirmed in the composition of modern poster art.

Western traditional art is based on the concept of geometric space and starts from simulating life phenomena to display the author's creative ideas. The ancient Greek philosopher Aristotle once pointed out: All kinds of art are imitations of the real world, which established the imitation theory of traditional Western art (1) p24.

These psychological factors and color associations are formed by people in their specific lives. We are opposed to metaphysically insisting that a certain color represents a certain character, but we do not reject the formation of certain associations in specific life to induce people's emotions. This is the premise for the use of color symbolism in traditional aesthetics. In traditional Chinese paintings, lotus flowers are often painted in bright red, with only dripping ink on the lotus leaves. Facing these images, people will naturally think that the painted ink leaves are green. This is because the painter has adapted to the scientific law of interconnectedness of natural phenomena and made use of the corresponding association of the viewer. Similarly, if a few swimming shrimps are drawn on a piece of white paper, people will naturally associate the large blank space with the vast water surface based on their own life experience. There are often examples of this on posters. A blue picture with a few bright fireworks in the upper corner will naturally be accepted by people as the deep blue sky. The same blue background is painted with a few white triangle sail shadows. This blue area will be regarded as the boundless ocean by people. Draw a pair of playful lambs on a piece of green paper, and the green becomes a lush lawn. Because it is just a simple background color, the space is larger and gives people more associations. This kind of simplicity is fictitious, but it is real, and the audience's imagination is abstract, but it is concrete. This treatment not only prevents the fictitiousness in form, but also makes certain revelations and associations in content possible. Make it fuller, richer. The spring breeze turns green on the south bank of the river. The word "green" gives people such a fulfilling and profound meaning. When the sun rises, the flowers on the river are as red as fire, and when spring comes, the river is as green as orchid. Isn’t the ancient Chinese poet’s use of color symbolism worthy of our reference when designing posters?

The above is just a comparison of traditional aesthetics. Some influences on modern poster art in my country. These aesthetic concepts are subtly influencing our modern design ideas. Of course, we are also constantly being impacted by foreign cultural design ideas, and we have also benefited a lot from them. We believe that in this world-scale cultural exchange and competition, the strengths that our nation does have will never be lost, but will only be carried forward.