How does the high-quality luxury SUV Audi Q5L become people's first choice?

The Audi Q5 is the first luxury brand medium-sized SUV to be domestically produced. It can even be said to be a phenomenal product that established Chinese consumers’ impression of luxury brand SUVs. With the continuous expansion of the SUV market , Audi Q5 also followed the market trend and became Audi Q5L starting in 2018.

However, despite the name change, consumers’ enthusiasm for the Audi Q5L car series has not changed. Even though luxury brand SUVs have emerged one after another in recent years and product competition has become increasingly fierce, the Audi Q5L can still be consumed by the masses. It has aroused great excitement in the minds of consumers, and in terms of market performance, it can still maintain an average monthly sales of more than 10,000 vehicles for a long time.

Some people may think that Audi, as the earliest entrant into the joint venture domestic luxury brand, long-term brand accumulation is the key to the Q5L’s hot sales, but in addition to the brand, the Audi Q5L can maintain evergreen sales. What exactly is the root cause?

1. The stable design language is in line with the mainstream needs of Chinese people

The appearance that is "suitable for all ages" is one of the important foundations for the Audi Q5L to win the favor of consumers. As the Audi Q5L launched in 2018, the exterior design still focuses on Audi's consistent stable style, but it also caters to the increasingly popular youthful design elements.

The large-sized hexagonal air intake grille is Audi’s current family-style design language. The thick peripheral chrome-plated trim strips undoubtedly enhance the momentum of the entire front of the Q5L. Coupled with the assistance of a large number of horizontal chrome-plated spokes, Not only does the front of the Q5L have a stronger sense of power, but it also further increases the visual width. The S-Line's sports-style surround just brings a lively atmosphere to the wide front of the car, keeping the front face of the Q5L looking calm and majestic. It doesn't look old-fashioned and rigid, but more exudes an attractive temperament that is guaranteed to be classic but not lacking in agility.

The simple and elegant body side highlights a sense of sophistication that is different from the tough SUVs. The shorter front and rear overhangs are designed to further allow the cabin in the car to have more ample space. Outstanding design, but this also has the visual effect of further making the side lines of the car body look slender and elegant.

The style of the rear of the car continues the simplicity of the side while catering to the thickness of the front face. The round and full rear of the car is outlined with horizontal lines and highly recognizable slender taillights to separate the visual hierarchy. , also allows the overall design of Q5L to maintain a high degree of consistency, making the entire body look very "pleasing to the eyes".

In general, the exterior design of the Audi Q5L is in line with the needs of mainstream Chinese people. Although the current design trends and the rise of the consumption power of young people have promoted the emergence of many exaggerated car designs, in fact, when it comes to buying a car, especially when buying a model that is mainly used for home use, there are many factors to consider. It will be more comprehensive. The Audi Q5L is such a model that caters to the current mainstream youthful aesthetics while adhering to its own characteristics. The youthful sports atmosphere allows potential car owners to cover a wider age range, but The blessing of classic Audi elements also makes the Q5L highly acceptable among different groups of people.

2. The sense of technology is not only reflected in the screen size

The horizontal design language mainly keeps the interior style of the Audi Q5L and the appearance of the body in the same style. The consistent high-quality assembly technology and material levels also make the Q5L's interior feel and feel at a level that is pleasing to the eye. More importantly, this design style makes the space in the car visually wider. Even more impressive, this is a key factor that makes many home consumers show their favor for Q5L.

The trend of car interior design in recent years has shifted from the previous design considerations of leather, solid wood and other materials to the layout of LCD screens in the car.

"Technological sense" has suddenly become the slogan of major car brands for their new cars, but as we all know, the technological configuration in the car has always been one of the brightest brand labels. In the Q5L car Inside, you can experience the powerful strength of being a pioneer in technological interior design.

Although the 8.3-inch central control screen does not support touch functions, MMI’s classic set of physical buttons and handwriting touchpad operating hardware is also one of the souls of Audi’s in-car system. Adapting to the operating logic, this operating system is more convenient to use than the in-vehicle intelligent systems of most joint venture brands (including luxury brands) on the market, including interconnection with smartphones, fuzzy recognition of voice, and viewing and retrieval of vehicle information. etc.

As for the richness of information and intuitive visual impact that the iconic virtual cockpit gives car owners, there are many luxury brand models in the same price range that cannot achieve the quality that Q5L can give, at least from now on. From a subjective perspective, the user-friendliness of this dashboard is better than the visual effect of the current BMW X3. Therefore, based on actual experience, the current Audi Q5L is still the benchmark for luxury brands in terms of technological configuration and practical convenience.

3. Excellent mechanical quality makes luxury appear on the road

The Audi Q5L can easily make its owners realize what "decent driving" is. The 2.0T high-power turbine The powertrain of a supercharged engine and a dual-clutch gearbox is already the most golden combination for the Audi brand, and this wet dual-clutch gearbox model DL382 shows the best dual-clutch among current mass-produced cars. The gearbox should be as good as it should be. The linear and natural starting action is very brisk. As the speed increases, the high-speed shifting action combined with the 252 horsepower contained in the high-power engine gives full confidence, calm and crisp. Overtaking maneuvers are the pride of the Q5L on the highway.

It is not difficult to drive the Q5L well, because its adjustment characteristics allow almost anyone who drives it to fully adapt in the shortest possible time. The moderately light steering feel can be maintained at a high level of presence, whether it is shifting at low speeds or cruising at high speeds, and will not feel fake due to the fully electronic steering assist. Although it is not particularly able to arouse the desire to drive, at least most people can give a favorable review to the Q5L's steering characteristics.

Using "high-end" to describe the driving quality of a car may seem superficial, but after close contact with the Q5L, you can understand that this straightforward description is very appropriate. The chassis performance of the Audi Q5L reflects the solid foundation of the Audi brand that has been deeply involved in the Chinese market for many years. It seems to understand very well what kind of chassis qualities a good SUV should have in the minds of the Chinese people. The overall soft suspension effectively resolves the problems on the road. It takes more care of the comfort of the drivers and passengers in the car, but does not blindly pursue "softness". The front and rear five-link independent suspension is enough to naturally control the body posture on continuously undulating roads, and is soft. Not collapsing, stable but not bumpy, this is the key to the "high-end" evaluation of the Audi Q5L's chassis texture.

As for the noise performance during driving, there is no need to spend more space to elaborate on it. The Audi brand has demonstrated quietness performance that is ahead of its competitors in the market at different levels of models, not to mention that it is responsible for the The Audi Q5L, one of the brand’s highest-selling models?

4. Conclusion: Go beyond yourself to set the benchmark

Perhaps for many people, Audi’s brand halo is the root of its hot sales, but in fact, it can truly serve as a leader in market segments. Benchmarking is not just a slogan based on brand promotion, but requires continuous evolution and innovation of product performance in order to remain based in the market.

In the luxury brand SUV market segment, competition has become increasingly fierce. As a veteran product in the market segment, Audi Q5L relies on its understanding of the market and consumers, continuous improvement of its own technology, and continuous improvement of quality. Locally optimized, it still maintains excellent performance at the level of product experience. It is this kind of insight into the market and familiarity with consumers' strong product power that has become the core factor that makes Audi Q5L truly a "veteran powerhouse".

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.