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Some established large airlines have decided to increase their regular air services, such as low-cost, no-frills, low-cost services. Delta Air Lines later announced that it would be able to operate low-cost short-haul routes in 1995. Through concessions from the captains' union that include lower fees, longer flights and more efficient work rules, the airline aims to cut average seat mile costs to compete with Southwest Airlines.

Established airlines began to face Southwest showdowns one after another, and Southwest faced mixed success. When Continental Airlines couldn't finance the half-price tickets any longer to stay in the market, it had to abandon the Continental Lite Entrance. To counter the major airlines, Southwest Airlines kept cutting prices until the fares were worth the price of the slogan, which was "just the plane." The new slogan, "Low-Cost Airline," makes it clear that Southwest Airlines knows that passengers want low-price tickets.

Some major airlines are not pursuing a low-price strategy. Alaska Airlines entered the market by maintaining a diverse range of services while reducing costs. Alaska Airlines competes primarily for value-oriented customers and adopts the slogan "You get more for the same price."

I translated it myself, and it took me half an hour to translate it. It was not translated by machine. Some machine translations are not smooth.