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+Planning Book Case

As time goes by, the hard work has come to an end, and we will start a new round of work with new work goals, so take action immediately Get up and write a plan. What does a good planning book look like? The following are the planning book cases I collected and compiled, I hope it will be helpful to everyone. Planning Book Case 1

In the blink of an eye, XX Real Estate Development Co., Ltd. has gone through ten glorious years. Over the past ten years, XX Company has been adhering to the corporate purpose of "pioneering and enterprising, looking to the future, pursuing excellence, and benefiting the community" and the architectural concept of "people-oriented, integrating heaven and earth" to contribute a beautiful living space to the society. Through unremitting efforts, we have also created business elites for the society represented by General Manager XX, the "Chinese MBA Hero". XX Modern City is the current masterpiece of XX Company. Its completion will bring revolutionary business concepts to XX. Therefore, the launch of the project is not only a major event for XX Company, but also a major event for the XX business community. The extensive and profound cultural heritage accumulated by XX Company for ten years has built today's XX Club. Its establishment and launch also marks the beginning of a new journey for the company. By holding this 10th anniversary celebration and club launching ceremony, we can firstly celebrate many happy moments, and secondly, we can leverage our development to create a broader world.

1. Purpose and significance:

The tenth anniversary is a milestone in the development of an enterprise. It is the right time to review history and look forward to the future. And take this opportunity to enhance the company's visibility and vigorously build the company and brand image. It can be said that it is a famous teacher and a rare opportunity; with the help of the event platform, we publicize that General Manager XX won the "China MBA Hero" and shape the commanding style and leadership charisma of the company's management; promote The emotional exchange between the company and the target members of the club lays the foundation for the club to be established and is of great benefit to the dissemination and promotion of the club; it gathers popularity and customer resources for XX Modern City in order to successfully open up the market; golf is a healthy and fashionable sport. It has always been highly praised by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of XX company and XX city.

2. Theme and Slogan:

Main Slogan: Network gathers modern business heroes - the slogan adopted echoes the theme of XX Modern City promotion, highlighting the participants' aspirations in the modern business world. The distinguished status also indicates that this is a gathering of elites.

Reference slogan:

1. The source of concentration of business heroes

2. Reshape modern business civilization

3. Time:

July 25, 20xx (to be finalized)

Location: XX Golf Course, XX Hotel (press conference and sorority venue)

Four , Activity objects and scale:

The main objects of this activity are outstanding senior figures in the XX business community and customers with spending power and purchasing power. In order to give full play to the role of media and word of mouth, a certain number of journalists and owners of projects developed by the original XX company (such as XX Bay, XX Garden, XX, etc.) are invited.

1. XX business leaders (number of people)

2. Intentional major customers (number of people)

3. XX Bay owners (number of people)

4. News media reporters (number)

5. Employees of XX company (number)

6. Agency staff (number)

Total: several people

5. Activity organization and content:

The activity arrangement is roughly divided into three parts, namely a press conference in the morning, a golf competition in the afternoon, and a banquet in the evening. Various forms. Rich content.

1. In order to improve authority and expand influence, it is recommended that the golf tournament in this event be organized by XX Entrepreneurs Association as the sponsor and XX Company as the organizer.

2. This event is open to XX business leaders, potential major customers, owners, news media friends, developer staff and agency company employees

3. The event uses press releases Three forms of meetings, outdoor golf competitions, and social banquets were carried out:

A. Press conference: The leader of the XX Entrepreneurs Association was invited to make a speech, and the developer representative reviewed the company’s achievements in the past ten years and expressed his appreciation for XX To promote the project and XX Club, it is recommended to invite authoritative people with experience in forming well-known clubs in Guangdong or celebrities who are members of a certain club.

B. Golf game: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary qualities of the objects of this event. During the fierce competition in the swing competition, the contestants deepened friendship, promoted exchanges, and enjoyed the charming scenery of XX Mountain. All event participants who are interested in golf, especially interested major customers, can sign up to participate in the competition. This golf competition is intended to pave the way for the establishment of the club and project sales.

C. Social banquet: The purpose of the banquet is to bring the relationship closer in a relaxed atmosphere. At the banquet, business leaders presented awards to the competition and recommended XX projects. Members of the Entrepreneur Association, media reporters and other participants communicated freely at the meeting.

4. The general process of the event is as follows:

Participant registration (XX Hotel) → Press conference (speech by the leader of XX Entrepreneur Association, speech by developer representative, project recommendation, Guangdong guests Discussion of the club, XX Hotel) → Noon schedule (XX Hotel) → Golf competition (XX Golf Course) → Social Banquet (leader summary statement, banquet party, the above activities are interspersed with awards and project recommendations, XX Hotel) → End of the whole day < /p>

6. Organizational Channels:

The method by which the XX Entrepreneurs Association sends a letter to call members to participate is the main organizational method for this event. In addition, other methods will be used in addition.

1. In the name of XX Entrepreneurs Association, distribute the concept building brochure and invitation letters of this project to association members and media reporters through direct mail.

2. The developer invites its business friends and XX Bay customers through letters, phone calls, etc.

7. Publicity methods:

This event mainly chooses the two major publications of "XX", a well-known magazine in the XX real estate industry, and "XX Morning Post", the newspaper with the largest circulation and the most influence in XX Media, combined with TV station programs, folders, on-site promotion and other methods for effective promotion.

1. Preliminary publicity for the event:

A. "XX" released a preview of the event, using soft articles to comprehensively introduce XX company, the company's general manager, "Chinese MBA Heroes" XXX, and XX Club. Focus on XXX Modern City.

B. In conjunction with the project image promotion, the back page of "XX Morning Post" released a preview, with pictures and texts combined with General Manager XXX and XXX Modern City.

C. Distribute sales brochures and invitation letters by direct mail.

2. On-site promotion:

A. Press conference: Present performance to show the company's strong strength; Guangdong guests mobilize participants to join the club. , the on-site decoration was festive yet solemn and magnificent, integrating with the cultural heritage of the company. Business leaders introduced projects and clubs.

B. Golf competition: The golf competition venue passes through the arch, and the promotional banners and double-leaf advertisements of the project and the club are hung, focusing on the placement, less but more precise, to avoid overestimating the guests and focusing on setting off an elegant and serious leisure activity atmosphere;

C. Social banquet: distribute projects and club-related promotional materials. The on-site publicity created a festive, lively and vigorous atmosphere, symbolizing the company's ten years of glory and growing achievements, and heralding the success of the event.

3. Post-event publicity:

A. "XX" reports on the progress of the event and announces the list of winners.

B. A full-page article on the back page of "XX Morning Post" reported the activities with pictures, announced the list, and introduced XX Modern City.

D. XXX Golf Club will provide a TV program, which will guide the audience to pay attention to XXX Modern City.

8. Material preparation:

Project content requirements and description, completion time, execution and tracking person in charge, notes

1 Press conference invitation letter

< p>The venue is decorated with arches, banners, backgrounds, etc.

2 golf game shuttle buses

The venue is decorated with arches, double-leaf roll-ups, etc.

Prizes, medals, certificates

Refreshments

3 Party venue layout background, banners, etc.

4 Other materials foldouts

Posters

Floor Book

Club information (specific operation time and quantity will depend on the situation)

9. Cost budget:

Total: xxx

< p>(The specific amount is to be determined depending on the implementation of the operation)

10. Effect evaluation:

1. Press conferences are a powerful means of news production, which can reflect appeal and authority. It is easy to create momentum and attract attention, and relying on this platform to make friends in the media can cultivate a good public opinion environment for corporate development and project launch.

2. The golf game is fashionable and elegant, and the competition format makes it more interesting. I believe many people will be happy to participate. This competition is for the club to develop membership services. Participants can experience the club's noble style and excellent ability to organize activities. This article comes from the Tianti Network Planning Community

3. The atmosphere of the sorority party is relaxed and pleasant, which is the easiest way to cultivate friendship and discover customers, and further deepen the effects of the first two activities.

The mission of this event is ultimately to establish a good image of the project and attract potential customers to achieve the purpose of promoting XXX Modern City. And this event is in the early stages of marketing and promotion. "A good start is half the success." We must work together to make it a smooth success. Planning Book Case Chapter 2

Time: Chinese Valentine's Day is approaching, limited to one week

Background: People live in two places and cannot meet or chat face to face. The theory of first-come-first-served by those closest to the water. When we set off, I was in Beijing while the other party was in Shanghai. There were many inconveniences. In terms of time and location, I had no advantage. This Chinese Valentine's Day is approaching, and there is a rare opportunity. The weather has finally allowed everyone to be on an equal footing. Without the advantage of the geographical location, we can only use clever methods to blend people in. In order to achieve the purpose of surprising the other party and satisfying the other party.

Task: On Chinese Valentine's Day, give the other party a surprise, and let the other party give you extra points through this event.

Requirements: Sincerity is the general principle, and gold and stone are the general principle; investing in what you like is the general policy; keeping mysterious and creating surprises is the seasoning of the execution process.

Execution plan

Short video sales planning case?

First of all, suggest the source of goods

Secondly, the quality of the goods, this is very important

Finally, the price must be favorable

Negotiate the express delivery

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