How to conduct online marketing in smart home industry?

In the era of rapid development of domestic Internet, more and more companies have entered the Internet market, and the smart home industry is no exception. At present, online advertisements in smart home industry can be seen everywhere on the Internet and are quite competitive in the market. Considering the current situation of smart home industry, how to effectively promote online marketing? I. Classification of registered B2B platform information:

Information Platforms Classified Confidential Information Platforms are well-known platforms, such as 58 cities, Cangji.com and People.com. These platforms can be registered for free. Of course, depending on whether you are interested, there will be some expenses. After finding such a platform, you can register and publish a lot of information about the smart home industry, and enter company contact information, website address, product pictures and so on. Remember, advertising slogans should be prominent, and it is necessary to create some eye-catching collocations to attract customers' attention and attract them if necessary.

Second, B2B platform:

B2B platform is an e-commerce platform. Very useful for smart home industry. You can find potential agents to join customers on this platform. All B2B platforms can be registered for free, among which the famous platforms are Alibaba, HC, 5 1Sou.com and so on.

Third, WeChat and Weibo:

1. Weibo:

At present, only sellers and celebrities are using it in Weibo, and Sina Weibo has more than 300 million users. In the smart home industry, the most targeted user groups are franchisees and agents. Weibo is better than WeChat, but the advantage of WeChat is its fast publishing speed and unlimited number of posts.

2. wechat:

According to statistics, the number of WeChat users exceeds 600 million, second only to QQ users. More and more companies focus on WeChat marketing, and the smart home industry is no exception. According to statistics, more than 95% of smart home websites have WeChat QR codes. This shows that enterprises attach great importance to WeChat marketing.

Forum:

BBS forum is a popular platform, which is familiar to everyone, including communication, communication and all parts of the platform. The most famous bulletin boards in China are local forums in different regions, such as Tianya, Sichi Interchange and Momo, which cover almost all types of family life and other types. BBS advertisements should be accompanied by formal articles. Only embed advertisements. Otherwise it will be deleted by the host.

Fourth, blogs.

Han Han used to be his first blogger. Nowadays, blogs are only used by celebrities and some netizens who know me, but blogs on the internet are still worth it. Blogs can be used as anchor texts and friendly links to increase the weight of sellers' websites. At the same time, blogs can be used for SEO ranking. The ranking effect of some long-tail keywords is much higher than that of smart home shopping websites. This provides a stable target traffic and can be used for blog marketing.