What is "Oppai"?

Oppein is a company

Oppein Home Furnishing Group Co., Ltd. was founded in 1994, and "Guangdong Oppein Group" was established in 2009. It is a leading brand in China's overall cabinet industry. It has an international home product manufacturing base and a highly competitive production scale. Oppein takes integrated cabinets as the leader and drives the development of related industries, including integrated wardrobes, integrated bathrooms, modern wooden doors, wall wallpapers, kitchen appliances, etc., forming a diversified industrial structure. It is a domestic comprehensive modern integrated home furnishing integrated service provider. .

Oppein Home Furnishing Group Co., Ltd. was formerly known as "Guangzhou Oppein Kitchen Cabinet Enterprise Co., Ltd.". In 2009, "Guangdong Oppein Group" was officially established. Oppein is the chairman unit of the Cabinet Professional Committee of the All-China Federation of Industry and Commerce and the compilation unit of the national "Residential Kitchen" and "Residential Integrated Bathroom" standards. It has obtained more than 60 certifications and awards from domestic and foreign authoritative departments such as China Environmental Labeling Certification Products. Honorary title.

Oppein is the first to introduce the world's leading German Haomai flexible production line. The product manufacturing process is automated, informatized and refined to ensure that the product is designed, cut, cut, surface treated, assembled, We do our best in every aspect from transportation, installation to service to ensure high-quality products. The raw materials are environmentally friendly boards that meet European E1 standards, and are integrated with traditional Chinese cultural concepts and European and American cutting-edge fashion design elements to provide consumers with high-end products and create a new situation for Chinese home furnishing companies to participate in international competition.

Brand Introduction

Oppein Home Furnishing Group was founded in 1994 and has always focused on the field of high-end cabinets. Oppein has been the president unit of China's cabinet industry for 11 consecutive years and is also a representative industry The compilation unit that participated in the formulation of the "Residential Integrated Kitchen (Kitchen Decoration Rendering)" standard of the Ministry of Construction, and the standard setter of China's cabinet industry. At present, Oppein has the largest cabinet industry manufacturing base in Asia and the second largest in the world. Its annual output of cabinets reaches 550,000 sets, and its production scale ranks first in Asia. In 2014, Oppein officially released its big home strategy, transforming from a product operator to an integrated home solution provider, with integrated cabinets (integrated cabinet decoration renderings) as its flagship, integrated wardrobes (integrated wardrobe decoration renderings), and kitchen appliances , integrated bathrooms, Oberni wooden doors, etc. to create a ten-billion-dollar home furnishing aircraft carrier for the fleet. With its strong strength, Oppein ranks among the top 500 Chinese brands with a value of 16.603 billion yuan, ranking first among cabinet brands. It has more than 4,200 stores worldwide, owns 137 national inventions and patents, and exports its products to more than 100 countries on 6 continents. countries and is favored by consumers. In 2016, Oppein officially announced the major strategy of "Three Horses and One Car", and fully launched the big home furnishing, information technology and second brand Oppein. With a new brand attitude, Oppein built a respected, loved and popular brand. A well-known modern creative home furnishing industry group with international influence in China.

Brand Advantage

Oppein Home Furnishing Group has been elected as the cabinet president unit of the All-China Federation of Industry and Commerce and the China Decoration Association for 11 consecutive years.

Oppein is the compilation unit that represents the industry in the formulation of the "Residential Integrated Kitchen" standard of the Ministry of Construction. It is also the first in the home furnishing industry to obtain "China Environmental Labeling Products", "China Famous Brand Products" and "China Famous Trademarks" "Three major enterprises with honorary titles in China.

At present, 95% of the international suppliers that provide cabinets, door panels, hardware, countertops, electrical appliances and other components for Oppein integrated cabinets are world-class companies, including Hettich of Germany, There are 30 internationally recognized big-name suppliers in 15 countries, including Tate UK and Blum Austria.

In 1995, OPPEIN took the lead in the industry to enter the market of supporting cabinets for real estate projects, advocating the concept of "OPPEIN's one-stop service for kitchen and decoration repairs". At present, Oppein Engineering has signed strategic cooperation agreements with 76 real estate companies across the country, including more than 20 of China's top 100 real estate companies such as Evergrande, Poly, Greenland, CITIC, and COFCO. In 2016, Oppein won the "Top Ten Procurement Preferred Brands of Parts Suppliers" and "The Preferred Strength Brand of the Industry" in the 13th China Real Estate Annual Ranking. It is the only cabinet brand to win this honor. In the same year, it was selected by the China Fine Decoration Industry Alliance Awarded as Vice Chairman Unit.

Since 2010, Oppein has cooperated with many famous Italian designers to form the Italian Design Alliance. The designers it has cooperated with include Ferrari supercar designer Massimo Iosa Ghini and GUCCI’s official designer Sergio Castiglia. and Ettore Tinagli, the core judge of the Milan Furniture Fair, all represent the world level of cabinet fashion design.

In 2013, Oppein established a national postdoctoral research station and kitchen appliance laboratory, and established a professional design and R&D talent team of more than 300 people, including experts from Italy and Germany. As of May 2016, Oppein has obtained 137 national inventions and patents.

In 2015, the global brand sold more than 400,000 sets of kitchen cabinets with impressive results. From 2001 to 2015, Oppein's high-end integrated cabinets have ranked among the best in terms of sales, turnover and profits for 15 consecutive years.

As of the end of December 2015, Oppein has more than 4,200 stores around the world, covering more than 100 countries on 6 continents, and has established more than 700 4S customer service centers. More than 10,000 professional designers, several Thousands of professional installation and after-sales personnel provide the industry's "golden nanny" free cleaning and maintenance services for the kitchen once a year, as well as a truly comprehensive five-year warranty on all cabinets and appliances.

On May 12, 2016, "Brand Observation" magazine announced the list of China's top 500 most valuable brands. Oppein ranked first in the home furnishing field with a brand value of 16.603 billion yuan. Among the six China Industry Iconic Brands, Oppein became the only company in the industry to win the "Chinese Iconic Brand" award.

Collapse and edit this section’s best-selling products

Oppein’s cabinet product Nordic Sunshine was officially launched in 2014. So far, the cumulative sales of its single-product cabinets Oppein Nordic Sunshine have reached more than 100,000 units, and the sales of single products have exceeded 800 million. The design of Nordic Sunshine is minimalist pragmatism, and the white and log style is reminiscent of Nordic fashion design style. , welcomed by many minimalists, it is very natural and life-like in terms of color tone, overall use and design.

Collapse and edit this paragraph Brand Value

On May 12, 2016, "Brand Observation" magazine announced the 10th Oppein list of the top 500 most valuable Chinese brands. Oppein ranked 166.03 The brand value of 100 million yuan ranks first in the home furnishing field. Also on the list are well-known brands such as Industrial and Commercial Bank of China, Tencent, Huawei, Alibaba, Sinopec, PetroChina, Shengxiang (14.926 billion), Shangpin Home Delivery (10.315 billion), and Federation (10.167 billion). On the same day, among the 6th China Industry Iconic Brands announced, Oppein also became the only company in the industry to win the "Chinese Iconic Brand".

Collapse and edit the development history of this paragraph

1994--Building a dream: Guangzhou Oppein Kitchen Cabinet Enterprise Co., Ltd. was established. It was the first to introduce the European "integrated kitchen" concept into China, kicking off the industrialized production of modern kitchen cabinets in China, and setting off a "kitchen revolution" storm in China;

1995 - Leading the change: Launching China's first set of modern integrated kitchens Cabinets are revolutionizing Chinese kitchens, and Oppein Home Furnishing Group is changing Chinese people’s lives. In the same year, Oppein took the lead in entering the real estate kitchen cabinet supporting market, pioneering the "one-stop kitchen and decoration";

2003 - Forging ahead: being awarded the national Ministry of Construction's kitchen standard standard unit, it is the only Representing the industry in the establishment of the national "Residential Integrated Kitchen" standard, the company has become a veritable setter of Chinese cabinet standards;

2005 - laid the foundation for the establishment of the business: for the first time proposing "Home, Love, and European Style" ", hired Jiang Wenli as the corporate image spokesperson; won the titles of "Guangdong Province Famous Trademark", "Guangdong Province Famous Brand Product", "Executive Chairman Unit of the Cabinet Professional Committee of the All-China Federation of Industry and Commerce Furniture Decoration Chamber of Commerce", "Vice President of the Kitchen Furniture Professional Committee of the China Furniture Association" "Director Unit", "Chinese Consumers' Most Favorite Brand" and many other honors. Chairman Yao Liangsong serves as "Executive Chairman of the Cabinet Professional Committee of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce";[6]

2006 Year - Breaking new ground: officially entered the field of integrated wardrobes, and became the first cabinet brand in the Chinese home furnishing industry to pass the authoritative certification of "China Environmental Labeling Products".

2007--Domination: the group's annual sales exceeded 1 billion yuan! The first batch of "China Famous Brand Products" and the honorary title of "China's Leading Cabinet Enterprise"; nearly 100,000 square meters of Guanghua The successful foundation of the Luxin factory was laid, becoming an important milestone in the development history of Oppein;[6]

2008 - Explosive growth: Oppein joined hands with CCTV to hold "Happy China Tour·Charming Oppein" ", sales showed explosive growth, and the number of specialty shopping malls across the country exceeded 1,000;

2009--enjoyed a high reputation: the first to win the "China Famous Trademark", "home, love, and European style. Home furnishing group "is a household name across the country. In the same year, the "Champions Alliance" consisting of six major brands, Midea, Dongpeng, Nature, Red Apple and NVC, was officially established and was named the best business model in China;

2011 - Reaching new heights: four major industrial bases were completed, more than 3,000 stores covering the world, and products exported to 76 countries on five continents;

2013 - Leading the times: establishing a national-level postdoctoral research workstation and The kitchen appliance laboratory has 63 national inventions and patents, and has started close cooperation with famous Italian designers to form the Italian Designers Alliance;

2015 - Taking charge of the future: won the title of China Kitchen Cabinet Association for 11 consecutive years As a long-term unit, it sponsored the Hunan Satellite TV Golden Eagle Festival and joined hands with the China Good Voice Bird's Nest Finals, once again setting off an European whirlwind.

Collapse and edit this section of corporate events

On January 8, 2016, the launch conference of OPPEIN Fashion Kitchen was held in Kunming, OPPEIN Group’s 2016 Marketing Summit OPPEIN’s second brand Oppein was officially launched, establishing a new runway for Oppein Group's future growth.

In March 2016, Oppein Group's 2016 Marketing Summit was held, officially launching the "three horses and one vehicle" global strategy of big home furnishing, informatization, second brand Oppein and powerful terminal optimization.

On June 18, 2016, Oppein’s whole-house customized MALL covering an area of ??more than 10,000 square meters and five floors opened grandly in Harbin. The famous movie star Sun Honglei attended the opening event, and Oppein’s big home strategy was officially launched. Land.

From July 8 to 11, 2016, Oppein Cabinets attracted 117 investors in four days at the 2016 Guangzhou Construction Expo.

Collapse edit this paragraph corporate culture

Collapse mission

1. Corporate mission is a summary description of the company's long-term goals and vision, and is the basis of the company's business philosophy. Concretely, it reflects the mission and goals of the enterprise and expresses the social attitude and code of conduct of the enterprise.

2. Oppein’s mission:

To build Oppein into a well-known domestic and internationally influential home furnishing group that is respected and loved by everyone. Provide first-class household products and services to global users, so as to better achieve the "three-win" goal of creating benefits for the enterprise, benefiting employees, and contributing to society.

Collapse values

Eight-character policy: fairness, brightness, cooperation, freedom

The core of Oppein’s corporate culture is also the source of corporate vitality

Collapse Enterprise Spirit

1. Enterprise spirit is the code of conduct for enterprise operation and the core element of management incentives. It is the guide and evaluation standard for the construction of enterprise management system and employee behavior.

2. Oppein's entrepreneurial spirit: pursuit of perfection

① "Pursuit of perfection" is Oppein's guiding ideology in building a modern enterprise. It means that in every position, we should be responsible for everything, do every job with perfection, pay attention to every detail, continue to improve, and never stop.

②Building an excellent enterprise is a long-term and arduous task. We cannot expect that any "master" or a few "couples" can solve the problem once and for all. Similarly, the pursuit of excellence in product quality and work quality is also a never-ending process of continuous transcendence.

Folding Concept

Business Philosophy: Integrity and harmony, paying attention to customers; diligent pursuit, stability and progress.

1. "Integrity" is a fine tradition of the Chinese nation, and it is also the basic principle of life and work advocated by OPPEIN for many years. The predecessor of OPPEIN, "Kexin", started out with the following objectives: engage in industry and emphasize science; do business and emphasize credibility (science and credibility).

It is precisely by relying on the magic weapon of "science and credibility" that the company has grown from small to large, from weak to strong. Although it has been bumpy and experienced hardships on the way forward, it has still overcome obstacles and boldly explored on the basis of "science and trust". It has successfully given birth to brands such as Green Sea - Oppein - Ovi - Sanitary Ware - Wooden Doors, and achieved today's leading position in the cabinet industry. Therefore, "integrity" is the foundation for Oppein's success and the foundation of future operations.

2. Customer value is the core value of the brand. Paying attention to customer needs, satisfying customer wishes, and continuously improving the actual benefits that products and services bring to customers are our fundamental principles for operating products and building brands.

3. Always pay attention to cost control, be alert to business risks, and avoid blind advancement; all development must be based on stability.

Management philosophy

1. OPPEIN employee relations: If OPPEIN enterprise is compared to a building, then our workers are like sand, managers are like bricks, and Corporate cadres are like steel bars. None of the three of them can do without the other, and no one can replace the other. Only through the cooperation of their colleagues can a building be finally built.

2. The relationship between soil, seedlings and environment: If corporate culture is compared to soil, and talents and mechanisms are like seedlings and the environment - temperature, humidity and light; then, the corporate culture Operation and management activities are our cultivation - soil loosening, planting, watering, fertilizing, weeding and harvesting, etc. On the one hand, what kind of soil and environment are suitable for growing plants; and planting different seedlings will in turn affect the water, soil and environment. Oppein compares corporate culture to soil, talents to seedlings, corporate mechanisms to the environment, and business management to farming. It also understands the foundation and management of corporate development from the dialectical relationship between soil, seeds, environment and farming. Management relationships. An excellent corporate culture can continuously gather more outstanding talents - on the one hand, internal talents continue to grow and stand out; on the other hand, it builds a nest to attract more foreign talents and enables them to assimilate here. Grow quickly and make the most of his talents. Good talents further promote the improvement and development of various mechanisms, and the improvement and development of mechanisms promote the cultural construction of enterprises, thus attracting more outstanding talents. The virtuous cycle of corporate culture, talents, and mechanisms is the internal driving force for the company's continuous development.

3. Power and speed: If an enterprise wants to develop, it cannot do without operation and management. We believe that business management at the macro level mainly includes two aspects: First, setting the direction, that is, what goals the company wants to achieve, how to proceed, and how to make the company's direction forward more accurate. The direction of an enterprise's development cannot be determined once and for all. It needs to be continuously adjusted to eventually bring the direction closer to the goal that the enterprise wants to achieve. This adjustment process is the path of enterprise development. If the direction is not correct, the company's journey will become tortuous and complicated, and it will take many detours; if the direction is correct, the company's journey will be shorter. The second is to use various mechanisms to motivate employees to improve work efficiency, gather the strength of all parties, and increase the speed of the company's progress. The shorter the road and the faster the speed, the less time it will take to achieve the company's development goals. Business management is to determine the right direction, increase our strength and speed, and reach the destination faster.

Marketing Concept

1. Improving customer value is the core of Oppein’s competitiveness: Oppein has always been committed to building the foundation of providing customers with the best quality and price-performance products and thoughtful services. competitiveness.

2. Word of mouth is the best advertisement: more than 30% of OPPEIN’s orders come from customers’ introductions. Customer reputation is the most effective test of products and services. A good reputation comes from the concerted efforts of every employee in all aspects of OPPEIN, and no detail can be slacked off.

3. The efficient and smooth customized product realization process is Oppein’s basic competitiveness: Continuously improving scientific and smooth management processes and quickly and efficiently realizing large-scale customized products and services are always Oppein’s competition. The foundation of force foundations.