Great Wall Motor booth: Harvard first love show, Euler good cat pre-sale, tank 300 color exposure.

White cat/black cat in Euler's peace? After the Haval dog received a warm market response, Great Wall Motor began to fly itself, and it became more and more unexpected on the naming road. For example, at the 2020 Beijing Auto Show, a car named "Harvard First Love" was unveiled, which attracted widespread attention.

At this year's auto show, Great Wall Motor landed with its four vehicle brands, namely Haval, Euler, Great Wall pickup truck and WEY, and each brand brought its own heavy new car or development strategy. However, unlike previous auto shows, the joint booths of the Great Wall in the past were all serious, such as building a new four modernizations paradise. However, at this auto show, the Great Wall played a new trick, turned the booth into a trendy world, and began to "walk cats and dogs and drive tanks" and "talk about coffee" on the wall. ...

Haval: The third car on the lemon platform, Haval's first love.

Let's take a look at the Harvard brand first. Haval has fired several shots this year, and new cars are emerging one after another. 202 1 Haval F7/F7x went on the market, and the SUV sales champion Haval H6 was replaced for the third time. A brand-new model, Haval Big Dog, which is positioned between off-road SUV and urban SUV, was also listed on the eve of the auto show. The official guide price is 1 1.99 million-14. Haval's heavy new cars all appeared at the Great Wall booth, showing the attitude of SUV leader.

In addition, Haval also brought a brand-new SUV model-Haval First Love. Its positioning is an entry-level compact SUV, which is the third new car of Great Wall Motor's "Lemon" platform. The name "first love" seems a bit random, but Harvard also has special considerations because it wants to redefine the first car in life. For many people, the first car is often like the first love, with beautiful expectations and nostalgia, and the name continues the easy-to-understand style of the big dog tank. If you buy this car in the future, you will always say "my first love". If you are a single youth, you may have to do the ideological work of the other half first. ...

From the design point of view, Harvard's first love makes people shine, fresh and fashionable, which is quite in line with the feeling of first love. The shape of the front face is similar to Haval F series, the air intake grille is larger, and the interior of the mesh is decorated with mesh texture, which is more exquisite. The headlight groups on both sides and the fog lamp area are connected into a whole, forming a big Y-shape, which is highly recognizable.

The side of the car body is somewhat similar to H6, with straight lines and thick chrome trim below. C-pillar rear window has a large opening area and good lighting effect. The most prominent highlight of the tail part design is the taillight group, which adopts the shape and dynamic small tail similar to the headlight group.

Regarding the interior, Harvard First Love did not release relevant information, and it was impossible to open the door at the scene. After buying a car, I learned that under the empowerment of the lemon platform, Harvard's first love is also very intelligent, equipped with "emotion recognition" functions, including face recognition, voiceprint recognition, fatigue monitoring/reminding, distraction monitoring/reminding, and expression recognition.

Haval First Love is positioned under H6 and Big Dog, which is close to the existing product H2, and it is a small SUV, while Haval First Love is an entry-level compact SUV. At present, H2 is at the end of the product cycle that needs to be replaced. The launch of Haval's first love is expected to replace H2 and enhance Haval's competitiveness in the entry-level SUV market.

Euler: "Black cats and white cats are all good cats."

When Euler released the white cat and black cat, there was media ridicule. Is the next good cat? Nothing happened as a result. The good cat really came. At the Chengdu Auto Show in July, the name of Euler Good Cat has not been released. This time, at the Beijing Auto Show, it not only confirmed its name, but also announced its pre-sale price of 654.38+00.5-654.38+045 million yuan, and it is expected to be listed at 654.38+00. In addition, Euler also brought the world's first "China's first mass-produced electric vehicle performance version" Euler Good Cat GT version.

Euler Good Cat is the first product under the lemon pure electric architecture+coffee intelligent ecology, which means that its software and hardware quality is very high. After all, the platform for building cars and the level of intelligence are the most advanced technologies in the Great Wall. Car buyers were attracted to Euler's good cat at first sight, because it was different from the design style of white cat and black cat and adopted a brand-new design language. The headlight group looks like a Porsche, and the overall body shape is a bit like a beetle, creating a classic retro atmosphere.

The design of the good cat GT is basically the same as that of the good cat. On this basis, a sports kit is added to emphasize the sense of movement. There is a thick red and black flower on the hood, which extends to the rear of the car and is quite eye-catching.

In addition, Euler also released the first car platform in China, and the concept car of Euler Chaopai also appeared at the auto show. This is the change of Great Wall Motor's thinking of making cars, from product thinking to user thinking, so that users can participate more and create models that users really like. The Great Wall publicly collected the name of Haval big dog and eight car colors of Euler good cat, which is the embodiment of its innovative car making.

WEY: Release a brand-new "user system"

In terms of WEY brand, it made a stunning appearance at Chengdu Auto Show with Tank 300. This time, a close-up experience was launched at the Beijing Auto Show, and it is expected to be listed in 65438+February. The Tank 300 based on the "Tank" platform is WEY's first model to enter the off-road field. Excellent off-road performance, equipped with three locks, tank turning, crawling mode, ATS all-terrain control system, intelligent switching of nine driving modes and other hard-core off-road configurations.

At the auto show, car buyers learned that many spectators were interested in the tank 300, and there were not a few onlookers discussing it. On the one hand, because its design is eye-catching, hard-core and fashionable, some viewers even say that it looks better than Jeep Shepherd. On the other hand, because it is a model of the luxury brand WEY, it means that its configuration level will also reach the luxury level. Luxury+hardcore off-road, in the past, this was not close to consumers, or even out of reach, WEY took the dream into reality.

In addition to the appearance of the Tank 300, WEY also released a brand-new "user system" of "one center, three scenes and four-dimensional creation" at the auto show site for the first time, and announced that the recruitment campaign of the intelligent luxury off-road SUV Tank 300 "Creation of Thousands of People * * *" will be officially launched on the 28th.

The brand-new "user system" means that WEY will create * * * with users in three major scenarios: product development, user experience and after-sales service, as well as in four dimensions: content, product, culture and value, which is the same as the first national automobile * * * creation platform released by Euler.

Great Wall Gun: Denso Gun Listed

The booth area of the Great Wall Gun is also full of bright spots. Black bullets, wild guns, brigade guns and other modified models of the Great Wall gun appeared on the same stage, demonstrating the powerful modification potential of the Great Wall gun. This foreign electric gun is officially listed, and the official guide price is 256,5438+0,800-266, 800 yuan. The pre-sale of passenger electric cannons starts from 279,800 yuan, the elite type is 279,800 yuan and the pilot type is 292,800 yuan.

As an EV model of the Great Wall Gun, Denso Gun is equipped with ternary lithium battery and the world's first coaxial integrated electronic drive axle. Motor power 150KW, torque 300n·m, cruising range 405km. It is the longest electric pickup truck in mass production in China. Denso Gun is also the first electric pickup truck in China to realize V2V and V2L, which can support vehicle-to-vehicle and vehicle-to-vehicle 220V discharge and support multi-scene electricity demand.

The intelligence level of Denso gun is also very high. It is the first electric pickup truck equipped with ACC, traffic sign recognition, frontal collision warning, 360 look around, car networking, cloud FOTA and other intelligent configurations, and supports L4 automatic assisted driving in fixed scenes.

The English name of the Great Wall Gun brand was also officially announced at the auto show-POER. The release of English names, to a certain extent, represents that the globalization process of the Great Wall Gun is accelerating. In the future, Great Wall guns will first enter markets such as Australia, the Middle East, South America and South Africa, and then be sold globally.

It is worth mentioning that under the guidance of Great Wall Motor users' thinking, Great Wall Gun released the Great Wall pickup truck building plan and started the recruitment of "big pickup truck".

In the impression of buying a car, Great Wall Motor always brings some big moves at every auto show. Whether it is advanced technology or service marketing innovation, Great Wall Motor can always get the core demand of the market. For example, the key word of this Beijing Auto Show-user * * * Chuang, in the environment of young, rational and personalized consumer groups, their requirements for cars are getting higher and higher, and the traditional car-making thinking can no longer satisfy them, while Great Wall Motor creatively builds cars with user thinking, listens to users' real needs and enhances users' sense of participation. In the eyes of car buyers, this feeling of building a car together has to be said to be great! I believe that Great Wall Motor will gain more and more fans in the future.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.