A complete list of e-commerce festivals in 2018. What are the e-commerce festivals?

Today is an era of developed Internet economy, and online shopping is no longer unfamiliar to modern people. In order to attract more customers, major e-commerce platforms have also launched a variety of discounts, concessions, and promotions. The grand e-commerce shopping festivals throughout the year are examples. So today’s Internet Festival will introduce you to some of today’s representative e-commerce festivals. Let’s learn about the 2018 e-commerce festivals and what the e-commerce festivals are.

Comprehensive list of e-commerce festivals in 2018 (for specific event times and forms, please refer to the official news released by each e-commerce platform)

Alibaba New Year Goods Festival: expected to be January 2018 8th - January 11th

The Alibaba New Year Goods Festival is the third festival developed by Alibaba after Double Eleven and Double Twelve. It is a New Year Goods Festival specially created for farmers. The purpose of the New Year Festival is to allow farmers who have worked hard for a year to have a good income at the end of the year, to allow city residents to buy local specialties from their hometown, and to allow people to purchase products such as millet, jujube, and Yantai products through the Internet. Apples, Guizhou bacon and other local specialties also allow couriers to go home with their pockets bulging for the New Year.

With the deepening of rural strategy, through the New Year Festival, Alibaba hopes to allow rural consumers to buy products from the city. New Year products from overseas and special agricultural products from rural areas can also be delivered to more urban consumers through the New Year Goods Festival platform. At the same time, the New Year Festival will also play a positive role in stimulating the rural economy and promoting the development of rural industrialization and informatization.

JD.com Butterfly Festival: expected to be held from February 22 to March 8, 2018

At the end of February 2014, the e-commerce giant JD.com officially announced the launch of the spring promotion "Butterfly Festival". It mainly promotes cosmetic products for female users. For the first time, JD.com launched a large-scale "female marketing" on the occasion of Women's Day, directly participating in the marketing competition of spring cosmetics, changing its original image of serving male digital control.

JD.com’s Butterfly Festival focuses on beauty and personal care products, and creates “Butterfly Festival” personalized theme promotions in the form of coupon rebates, full discounts, and flash sales. Hot products focus on sales/consumer demand, with absolutely superior prices for hot products. At the same time, the slogan of "Butterfly Festival, buy genuine products" is used to attract female users with a low price + genuine product strategy.

In the traditional impression of consumers, JD.com’s sales are mostly male-themed. However, JD.com’s launch of the “Butterfly Festival”, which is mainly for female consumers, is the first time that a company-level promotion focuses on a single category, namely cosmetics mainly for female users, which is still unexpected.

JD.com’s launch of “Butterfly Festival” will not only provide female users with a one-stop shopping experience, but will also significantly increase the unit price and gross profit level. By improving the experience of catering to female users, it is also very likely to form repeat purchases and drive sales of other lifestyle categories such as clothing, maternal and infant products, food, etc., contributing to JD.com's performance and profit improvement.

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