The Management Strategy of Whole Foods Supermarket Company in America

Business strategy: The marketing strategy of American Whole Foods Supermarket is better.

"Rosie is a chicken living on an organic farm. She lived a happy life every day until she was sent to the slaughterhouse. After a series of processes, she became a beautiful ice bed and was placed in Whole Foods Supermarket in Glendale, California. >: bagged chicken. Rosie spent her life in a custom chicken coop in California, the land of grapes and wine. Her henhouse is well ventilated and full of light, and the ceramic floor is covered with clean chaff. Before her death, she either leisurely pecked at Huang Chengcheng's corn kernels or walked in the yard outside the henhouse. Unlike most poultry sold in food stores, Rossi has never used antibiotics or growth hormones. "

The above is a brochure carefully produced by Whole Foods Supermarket in the United States to cater to consumers who pay attention to healthy eating. These brochures printed on recycled paper are placed next to the ice bed of poultry products. Because of the above advertisement, Rosie's meat costs $3.29 per pound, which is more than twice the price of ordinary chicken.

In Whole Foods, almost every kind of food is accompanied by a similar story. The food here is complete, fresh and delicious, but the price is much higher than other homes. Whole Foods Supermarket is famous for selling healthy and nutritious food. Here, you will never see food containing pesticides, growth hormones or genetically modified ingredients.

Even the most common spaghetti is not only a mixture of flour and water, but a masterpiece of the famous Italian gourmet GinoGirolomoni. 1973, Kilumoni bought a field covering an area of 195 hectares on the mountain adjacent to the Adriatic Sea, and planted organic hard wheat as the raw material for making spaghetti. His "Montebello" brand spaghetti costs $2.49 per pack of 450g, which is 70% more expensive than ordinary spaghetti. Not only spaghetti, but also other common foods, such as tomatoes, are carefully placed with special effects lighting, and they are simply regarded as family heirlooms.

With this unique marketing strategy, Whole Foods Supermarket has made considerable profits and stood out in the powerful food industry.