Summary of payment publicity activities

Summary of payment publicity activities

Chapter 1: Overview of the post office's publicity activities on payment system.

In order to comprehensively improve the status of PBOC payment and settlement system among the broad masses of the people, improve the financial service level of our bureau, strive to build a harmonious payment environment, and better adapt to the development requirements of the financial market, according to the spirit of the Notice of PBOC Sub-branch on Forwarding Dali Sub-branch of the People's Bank of China (20x85 of Nanyinfa), and fully combining the actual situation of the whole state, we launched a series of publicity activities of "Financial Knowledge Popularization Month", starting from 10. Xx Post Office launched a publicity campaign with the slogan of "fast, convenient, safe and economical", which was combined with the business carried out by postal enterprises and achieved good results.

First, leaders attach great importance to it and organize it carefully.

In order to make this activity a mere formality, xx Post Office set up a publicity leading group with the director as the group leader, the head of the Postal Savings Bank as the deputy group leader, and the heads of the financial business department, office and X Postal Savings Branch as the members. The financial outlets, publicity methods and publicity contents involved in the publicity were arranged in detail, and the southern branch with a large flow of people was determined as the centralized publicity point of the payment system, and other financial outlets and postal outlets cooperated with the publicity, which achieved the expected results. Our bureau has set up personnel in the south branch to publicize and explain the payment system, and the lobby manager is responsible for the publicity of other outlets.

Second, the propaganda methods are diverse and pragmatic.

In the form of publicity and organization, xx Post Office seized the favorable opportunity to promote the project of electricity fee recovery into villages and households, and distributed publicity materials to rural people in cooperation with special activities such as "Safety Knowledge Popularization Month" and "Counterfeiting Money".

At the same time, through training, the first-line couriers can tell the people the role of the payment system and the benefits of postal finance during the delivery process, and the activities are fully recognized by the general public. The business hall of Chengnan Sub-branch fully combines the transformation of outlets, and provides sincere and enthusiastic services to the general public in accordance with unified regulations. At the same time, it does not forget to publicize the channel services such as payment system, inter-bank remittance, online banking, ic card and pos machine. During the activity, mobile banking, online banking, IC card and POS business achieved good development.

Third, grasp the key points and publicize them widely.

The publicity content of this payment system includes large payment system and small payment system; Check image exchange system, electronic commercial draft system and online payment system, although we occupy a small area and have few business types, we focus on the "micro-payment system and online payment system". Our bureau attaches great importance to this publicity campaign, stipulates a unified slogan, and sets the duration of the publicity campaign as one month. The contents of the activities, including personnel training, publicity content, information distribution, label making, activity summary, etc., have unified arrangements. Its purpose is to improve their own business knowledge and staff's service awareness, and make the payment system deeply rooted in the hearts of the people and widely promoted through publicity, thus promoting the popularization and application of modern payment tools and promoting the full enjoyment of the general public. This publicity activity introduced the knowledge of large and small payment systems to the masses through face-to-face explanation, explained the current situation of payment systems, and introduced how users can use network technology and modern payment system to restore and improve the efficiency of fund use, and how to realize fast, convenient, safe and money-saving service functions through postal services, postal telephone banking, mobile banking, online banking and POS machines.

Chapter II Summary of Payment and Settlement Publicity

In order to comprehensively improve our payment and settlement services, provide convenient payment and settlement services in different places for our customers, and promote extensive business development, we actively responded to the Notice of Henan Rural Credit Cooperatives on Printing and Distributing the Publicity and Guidance Significance of Henan Rural Credit Cooperatives' Payment and Settlement Business and the requirements of the competent authorities of the Association, and organized it in the whole town from February 20, 20xx to March 365438, 20xx.

First, strengthen leadership, make overall plans and strengthen leadership. A publicity leading group for payment and settlement business was set up in this publicity activity, with the handling director as the group leader, deputy director and deputy head. The members made overall arrangements, coordinated from top to bottom, comprehensively promoted, and organized and implemented in a planned and step-by-step manner, which promoted the comprehensive publicity activities of the Bank's payment and settlement system business and made this business a household name in a short time.

Second, there are various ways and novel forms. After receiving the notice of the Associated Press's publicity activities, we actively implemented the publicity work as required. The propaganda methods are diverse and novel. First, the banner of "all parties to the settlement meeting of rural credit cooperatives" was hung in front of our office. Second, actively carry out counter publicity and actively guide customers to use the payment and clearing system of rural credit cooperatives to handle deposit and withdrawal business.

Service, and issued nearly 2000 copies of "Henan Rural Credit Cooperatives Payment and Settlement Business Introduction" publicity color pages. The third is to broadcast mobile phone subtitles on TV stations, and broadcast them at high frequency with strong prime files to expand the influence and strengthen the publicity effect. Taking this publicity as a platform, our institution has further deepened customers' understanding of the payment and settlement business system in different places and gained a new understanding of the payment and settlement ability in different places. More and more customers are gradually aware of the advantages of safe, convenient and fast payment and settlement business of rural credit banks, and the network is spread all over the country.

Third, the effect is obvious. Through distinctive and powerful publicity, the influence of payment and settlement business in society has been expanded, and the masses have a new understanding of the payment and settlement business of credit cooperatives and rural credit cooperatives. The number of people who come to the outlets of credit cooperatives to consult and handle the personal account deposit and withdrawal business of "Rural Credit Bank" is gradually increasing, and slogans such as "making money at work and withdrawing money at home" are deeply rooted in the hearts of the people. Our agency will take this publicity campaign as an opportunity to continue to make full use of various publicity platforms to publicize the new achievements and new features of the payment and settlement business of rural credit cooperatives through multiple channels and angles, continuously expand the publicity coverage, further improve the social influence and customer awareness of the payment and settlement business of rural credit cooperatives, build a brand of "rural credit cooperatives", better serve "agriculture, rural areas and farmers" and enhance the overall market competitiveness of credit cooperatives.

Publicity activities of payment and settlement business

work summary

Daye credit cooperative

20xx April 1 1

Chapter III: Summary of publicity activities of bank rural payment.

Activity summary

Recently, according to the Notice of Shijiazhuang Central Sub-branch of the People's Bank of China on Launching the Month of Centralized Publicity of Rural Payment and Settlement Knowledge, banks actively organized the Month of Centralized Publicity of Rural Payment and Settlement Knowledge to "promote the construction of rural payment environment and improve the level of rural payment services".

First, clear the objectives of the activity and carefully organize the deployment. In order to ensure the quality of publicity activities, the bank attaches great importance to it and actively contacts the local people's bank to organize publicity activities according to the specific arrangements of the local people's bank and the business characteristics of the bank. Based on the actual situation, the Bank clarified the theme, publicity content, time arrangement and work requirements of the publicity activities, and set up a leading group for centralized publicity activities on rural payment and settlement knowledge, with the president as the leader of the leading group and responsible comrades of various departments and offices as members. The office is responsible for the coordination, organization, planning, implementation and inspection of the whole publicity activities.

The second is to carry out education and training to enhance compliance awareness. During the publicity activities, the bank conducted targeted training for all employees, especially front-line personnel, which improved the knowledge level of rural payment and settlement and laid a solid foundation for the next publicity work.

Third, widely publicize and create an atmosphere. Based on the reality, our bank plays slogans formulated by the masses such as "promoting the construction of rural payment environment and improving the service level of rural payment" and "serving the countryside and promoting development through payment" with the help of LED screens of business outlets; In the on-site publicity, our employees patiently explained the knowledge about payment and settlement to the public, and wore uniform work clothes, which fully demonstrated our good spirit and created a strong publicity atmosphere.

This activity made more people know more about rural payment and settlement knowledge, expanded the social influence of banks, and achieved good publicity results.