Cocktail event planning

Cocktail event planning part 1

1. Purpose of the event

1. To celebrate Lao Chen’s Nth birthday;

2. Through activities, give department employees a face-to-face communication opportunity to strengthen internal communication;

3. Further enhance the cohesion and affinity within the group.

2. Event location: Platinum Member Senior Leisure Club of Liupu Kang International Hotel, Xicheng District, Beijing

3. Event time: June 20, 20xx (Sunday) 18: 00-8:00 (Monday)

4. Host: China Zidane

5. Process arrangement:

Participants will be at 18:00 Club login:

The birthday banquet begins at 18:20, please bring the birthday girl and his wife to the entrance;

18:45 The leader of the State-owned Assets Supervision and Administration Commission gives a birthday greeting and toasts;

At 18:50, the birthday cake is launched, candles are lit, and everyone stands up to sing "The Internationale" and "Happy Birthday". The birthday girl makes a wish, blows out the candles, and shares the cake;

19:10 Invite the birthday girl to express her birthday Speech, each person expressed their blessings to the birthday boy with a classic sentence;

19:20 Representatives from the State Grid Headquarters presented birthday gifts and flowers to the birthday boy;

19:25 Lao Meng presented a song - - "Why Do You Love Others Behind My Back";

19:30 Ballroom Dance (Bring your own partner, if you don’t have a partner, the organization will make unified arrangements, but it will probably be ugly.);

19:40 Game - Heart to heart, let me compete with you in guessing;

20:10 Drinking King Competition;

20:25 Rabbit Dance;

20:30 Cross talk;

20:50 Ballroom dance - "Unforgettable Tonight";

21:00 Egg-smashing competition;

23 :00 birthday football viewing party.

6. On-site decoration (to be arranged separately)

7. Participants (arranged according to the wishes of the birthday girl)

8. Cost budget (a combination of self-financing and apportionment) ) Cocktail event planning part 2

1. Activity positioning: In order to thank new and old customers for their support, strengthen communication with customers and between customers, establish a culture of true love, and create a legend of connections, Develop a larger customer source market, improve the company's reputation in the industry, and inherit the excellent practices of the past.

2. Theme of the event:

Enjoy the true feelings of Home Inns - "20xx Annual Customer Appreciation Party"

3. The purpose of the event:

1 Maintain guest relationships and cultivate loyal customers.

2. Establish the company's brand image and improve the company's visibility.

3. Introduce the company’s future development trends and business philosophy to customers.

4. Invitation objects:

The list of new and old important customers of the company will be compiled and summarized by the sales department and reported to the planning department for filing

5. Number of invitees:

6. Personnel present:

Company leaders: all personnel.

7. Assisting departments:

All departments of the company

8. Responsible for activities:

General coordination: Sales Department

Coordination and follow-up: Recreation Department, Sales Department, Planning Department.

Material procurement: Finance Department, Purchasing Department, Planning Department.

Banquet commander in chief: Catering Department manager

Chief planning supervisor: Guo Shengliang from the planning department

Implementation assistance: Rooms Department* Deputy Manager, Recreation* Deputy Manager, Sales Department * Deputy Manager

Reception staff: Hotel leaders and all staff of the sales department

Photography and videography: external hires.

Venue layout:

1. A welcome banner is hung at the main entrance of the Yanbin Building, which reads "Warmly welcome all guests attending Fengshan's 20xx Customer Appreciation Party." Display racks with relevant introductions are placed in the lobby of the Yanbin Building.

2. Place a water sign at the entrance and at the entrance of the Yanbin Building restaurant, with the content "Warmly welcome guests who participated in Fengshan's 20xx Customer Appreciation Party", and place arches and balloons at the fountain. The content is "Warmly welcome the guests who participated in Fengshan's 20xx customer appreciation party."

3. There is a "Customer Appreciation Party Guest Sign-in Area" desk card, and it is placed on the sign-in table. The sign-in table is placed in the lobby of the banquet building.

4. Hang a party banner with the content "Homelike, enjoy the true love-----20xx Annual Customer Appreciation Party". The planning department produced background 5. A "Customer Appreciation Party Guest Pick-up Vehicle" brand was provided to the general office and placed on the front of the pickup vehicle.

6. The purchased corsage is subject to the number of people provided by the sales department on the 21st. The sales department staff will put it on for the guests when they sign in as a sign of grandeur.

7. The Recreation Department is responsible for setting up the stage: The Recreation Department is also responsible for setting up the atmosphere in the venue. For details, please refer to the layout plan for the Christmas party.

8. The Security Department is responsible for reserving parking spaces.

9. Event itinerary:

3:00 Sign in, guide, and take photos. Arrange 6 greeting ladies, 2 at the door of the banquet building and 4 at the reception. Prepare the hotel Gifts and promotional materials should be packed in gift bags and placed behind the sign-in desk; the sales department will assign a dedicated person to distribute the gift materials, and the photographer will take photos.

Catering Department or Recreation Department

Under the beautiful background music, sales staff communicate freely with customers

At 4:00, the host announces the end of the welcome and thanks The meeting will begin

4:05 The company leader’s speech:

4:10 On behalf of the company, he will give a welcome speech and the company’s development vision, business philosophy, and major events in the past year.

4:40 Two customer representatives gave speeches.

4:45 Company employees will prepare their own performances, interspersed with lottery draws.

　5:00～5:10 The host announces the end of the thank you meeting and the banquet begins. Sales staff can accompany you to the banquet

The general manager will lead the resort manager and sales staff to toast the guests.

(Prepare some entertainment programs during the banquet, and guests can perform impromptu performances. We will provide musical instruments and prizes.

Photography and videography.)

6:00～6 :30 The sales department will send a customer specialist to accompany you throughout the experience.

The prize setting for the second lottery session will be determined after discussion

One first prize worth RMB 1

Three second prizes worth RMB 1

10 third prizes worth RMB 10. 10. Follow-up department:

General Office: On the 21st, organize personnel to inspect the equipment, facilities and sanitation conditions of the reception venue; and the time limit for this plan Partial implementation follow-up, whether people, vehicles, and materials are in place. Get your camera or video camera ready to take photos of this customer appreciation meeting.

Sales Department: Starting from the 19th, invitation information or invitation letters will be sent out to all sales staff;

Before get off work on the 20th, feedback on the actual number of people present will be summarized, and the heads of each department will be notified. Have a welcome speech and speech prepared.

Before 9:00 a.m. on the 24th, track the placement of various banners in place. 2 conference tables and 4 stools are required. The sign-in reception is handled by the recreation department supervisor and the sales department supervisor; all sales department staff Participate in leadership and customer communication.

When signing in, the sales department staff will greet the guests at the entrance of the Yingbin Building. After the guests arrive at the store, the sales department staff will lead the customers into the performance hall in groups, and they will be filled in during the period. Never allow guests to be left alone

After the event, the sales staff will sort out the collected information and submit it to the planning department to create an address book.

Revisit customers.

Security Department: Carry out security work, direct the parking of vehicles, and pay attention to etiquette when guests arrive at the hotel door. Develop a good emergency plan.

Front desk: Notify every front desk employee of the hotel’s customer appreciation meeting, and the doorman will do a good job of picking up and delivering cars.

Recreation Department: At 8:00 a.m. on the 24th, the necessary items will be placed on the guest sign-in table.

The Recreation Department will prepare a sign-in table, and the Sales Department will follow up and place a "Please" on the table. "Giving Business Card" small sign, tray and a pot of flowers. Guests sign in, exchange business cards and receive a gift and a raffle ticket. Collect information and create an address book.

Venue layout

Catering Department: The table, dining tableware and high-quality service must be set up before 16:00 on the 24th. The waiters in the free communication area must ensure that each guest's cup has wine or beverages, strengthen the quality and speed of the products, and strictly prevent hygiene problems.

Engineering Department: On the 21st, the lighting and sound of the hall will be inspected to ensure the normal use of the hall. Assistance in hanging banners, etc. will be coordinated by the engineering department manager.

Finance Department: Implement the payment for gifts and raffle prizes on the 20th.

Purchasing Department: Purchase the materials needed for the catering department, hostess ribbons, guest corsages, gifts, etc. before the 23rd.

Planning Department: Prepare invitation letters for all guests before the 19th, including the event process, and ask the salesperson to send faxes or visit customers to invite them. The sales manager and planning department are responsible for contact and follow-up design. Have audio and video materials ready.

Make an address book.

11. Activity expenses:

Catering expenses: drinks and drinks in the communication area are yuan/person, calculated as yuan

Dinner is calculated as yuan/person, total Yuan

Gift fee: initial product yuan/person, free buffet coupons, free standard room coupons, free wellness tickets, experience tickets, cost control is about yuan/person

Prize cost: initially planned to be RMB/person.

Other miscellaneous expenses: Related production costs, etc. are calculated in RMB.

Total activity budget cost: RMB.

This event has a large number of participants, most of whom are from the education sector, and has a wide impact. Moreover, the quality of the reception of this event will affect our company’s long-term cooperation with them. We hope that all departments will attach great importance to it and cooperate fully. *** Together, the reception work was successfully completed! Reception event planning part 3

1. Market analysis

Glenfiddich remains unchanged for a hundred years

China’s liquor, vodka, whiskey and brandy are the world’s largest producers The four largest distilled spirits. The most prestigious whiskey brand is Glenfiddich. Glenfiddich has realized its dream of becoming a top brand through quality, persistence and correct marketing.

Scotch whiskey has a history of five to six hundred years and has always been the pride of the Scottish nation. Although the history of Glenfiddich is not as long as that of Guojiao 1573, only more than 130 years ago, it is almost born with a proud sense of history due to Scotland's rich whiskey tradition. Surprisingly, Glenfit does not place special emphasis on history. It repeatedly emphasizes its own traditional craftsmanship, because only traditional craftsmanship can enhance the direct connection between the brand and the taste.

That kind of handcrafted production method is what Glenfiddich deliberately retains.

The stills that produced the first drops of Glenfiddich in 1887 are still in use today. Despite growing demand for Glenfiddich, the family has resisted all temptation to change the size and shape of the stills, as small changes in the stills would affect the taste of Glenfiddich. Glenfiddich is still produced in the same locations as it was a century ago, using the same raw materials and the same production processes. Bartenders, coopers and coopers with traditional skills still exist and are as valued as ever.

2. Glenfiddich’s current brand promotion activities:

Under normal circumstances, large public media will not be used for advertising, and more authoritative fashion magazines and well-known brands will be used for advertising. Maintain close contact with the bar, such as training and educational activities for Glenfiddich brand ambassadors. and sponsor some commercial activities.

Three: Extension of brand promotion activities: delivering the most valuable things to consumers, brand education salon reception

Activity theme: Glenfiddich Love When Happiness Spreads

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Purpose of the event:

1. Enhance the brand and enhance awareness and reputation

It can not only explain that Glenfiddich single malt whiskey is made from high-quality Scottish barley and has been germinated , crushed and fermented. Distillation. Mature. The complex and lengthy brewing process, including storage and bottling, is a reflection of Glenfiddich’s subtle yet exciting taste that has been refined through rigorous and exquisite craftsmanship and time. Ultimately, the target consumers can experience the core brand value: Glenfiddich means commitment, but must emphasize being different

2. Increase sales and establish a good corporate image

Pass A series of charity auction activities can not only establish a good public welfare image, but also make Glenfiddich known and trusted by consumers, thereby promoting product sales and expanding the sales network.

3. Distributor incentives to consolidate the cooperative relationship between distributors and bars

Through this product display, major distributors can have a deeper understanding of Glenfiddich products and have a deeper understanding of Glenfiddich products. Deepen understanding of Glenfiddich products, thereby mobilizing the enthusiasm of dealers, cooperating with each other, and laying a good customer base for sales activities. Support for bars: Through the preliminary promotion activities and preferential activities of this event, we will use practical actions to encourage bars.

IV. Contents of the large-scale cocktail party when love spreads in happiness:

A. Contents of promotional poster activities

1. Anyone who consumes Glenfiddich in the bar can products, you can participate in the Glenfiddich large-scale cocktail party and receive a 50ML Glenfiddich commemorative edition

2. 30 lucky people will be invited to participate in the large-scale cocktail party when love spreads in happiness. , each person will be given a bottle of Glenfiddich Single Malt Scotch Whiskey 12/15/18 series (valued at RMB 1,300).

3.30 lucky people can bring their families to attend the reception, where they will The three groups of lucky people with the highest happiness index will receive a bottle of Glenfiddich Single Malt Scotch Whiskey 21/30 Series (worth RMB 3,999).

Awards are given to who is the most predestined

Who is the most suitable

Who has the most tacit understanding

4. Large cocktail party when love spreads happiness Famous psychologists will be invited to the event to teach lovers and couples how to live in harmony.

Category design:

Category: 10 lucky people who have been in love for 12 years or within one year of marriage

Glenfiddich 15 years 10 lucky people who have been married for 5 years

10 lucky people who have been married for more than 10 years in Glenfiddich 2018

Attendance clothing:

Men: Suit /Dress

Women: Wedding Dress/Evening Wear

B: Reception Event Process Design

Time: (Completed within 3-4 hours) PM20: 00-24: 00

1. Design a live performance program for 30 lucky people: Designated games: 1. Telepathy activity (complete within 30 minutes)

2. Group talent show 1. Dance 2. Narration/speech 3. Singing performance 4. DV5. or other talent performance methods to activate the atmosphere (5 minutes per group totaling 150 minutes)

3. Glenfiddich brand education time (***60 minutes) Live interspersed screening 1. Glenfiddich whiskey manufacturing process and some overview of the company

2. Glenfiddich brand ambassador introduces the basic knowledge of Glenfiddich whiskey.

Auction of Glenfiddich Whiskey

(1) Place the Glenfiddich whiskey to be auctioned in order on the table in the center of the stage, and put the year, introduction, etc. Write it down so that guests can understand the product’s condition.

(2) All funds raised in this auction will be donated to out-of-school children in mountainous areas. This is an auction that shows love. I believe there will be many caring people to support it.

(3) Through bidding during the auction process, Glenfiddich’s popularity and reputation can be increased.

5. Activity Theme

Glenfiddich Love When Happiness Spreads

1. A happy marriage not only allows you to have a harmonious family, but also allows you to enjoy The family happiness that family love brings to you. A successful marriage is an invisible force that helps you succeed in your career. Experiencing the Glenfiddich brand means commitment, but with an emphasis on difference, dedication and perseverance.

2. Invite the most important other half of consumers to participate and experience the brand connotation of Glenfiddich together. Educate potential consumers.

3. Glenfiddich’s on-site cocktail reception display and introduction by Glenfiddich brand ambassador: When the wine is poured into the glass, the aroma of the wine is so fragrant that it makes people linger and stop, which has great charm. When words such as "love" and "happiness" can attract people's attention, they stop and want to watch and understand this product.

4. Use a fashionable wedding layout concept to highlight the Glenfiddich brand personality and fashion sense. The image is vivid and fresh, which can make people have beautiful associations.

RE: The education of Glenfiddich brand is the focus of this cocktail party. Participants will experience the profound education of love whiskey = happiness through Glenfiddich’s carefully designed love whiskey. The Glenfiddich brand will educate them on Leave a lingering memory in my heart! If budget allows, each lucky couple can invite 10 couples of close friends who have been married for 15 years to attend. The core culture of the Glenfiddich brand can be passed on to more consumers.

6. Reception venue layout

Glenfiddich’s noble black is the main color.

A corner of Glenfiddich’s wine tasting area

With romantic. like. happiness. The theme of the wedding venue layout

Noble black and pure white were the main colors of the conference, and classic love songs were constantly played during the banquet

Let every lucky couple who participated relive their lives The most romantic.

The most unforgettable wedding scene

Each lucky couple who is invited will wear a wedding dress, wear a formal dress, and step onto the solemn and romantic "red" carpet with their lover

You are not alone, there is Glenfiddich accompanying you to taste life along the way

We have had Glenfiddich for 50 years. We look forward to drinking with us at your “golden wedding” feast!

VII. Event time and location

1. Evening: 20:00-24:00

The education of the Glenfiddich brand is the focus of this cocktail party focus.

Especially at wine tasting events and auction events, there is no accurate concept of time, so special attention must be paid to time arrangements.

2. Location

Venue: Banquet Hall of a five-star hotel

8. Event details

Due to time constraints (follow-up)

(1) Detailed activity execution plan

(2) Advertising

(3) On-site publicity

9. Division of activity work Arrangement

10. Activity execution schedule

1. Preparation period

2. Execution period

3. Ending period

11. Budget

12. Outcome Outlook Reception Event Planning Chapter 4

1. Purpose of the event: "Time flies like an arrow, and the sun and the moon fly like a shuttle." In the blink of an eye, the University of Three The life of the new year is coming to an end, and what greets us is the challenging internship position. We must also show what we have learned in the past three years in the internship position. There is still a handful of time, and we get along day and night. The students in the three years have all gone their separate ways, working in different internship positions, and are about to leave the teachers who teach them on weekdays. Although it is reluctant to say goodbye, I think that the students can truly work in their jobs. `Exercising yourself and showing yourself is worthy of our celebration. For this reason, all members of the class committee worked together and worked hard to serve the students until the last moment of graduation. They planned and organized a graduation party to truly complete our university life. Full stop, I also believe that this night will become more exciting because of our hard work!

2. Event date: November 21, xx

3 .Event location: ***Qingyuan Ziyuan Hotel

4. Activity theme: (......)

5. Activity purpose:

Three years of college is a stop in our life journey. Three years of life are long but short. In these three years, everyone gradually transforms and matures. Different people have different experiences, whether they are stormy or ordinary, they all make contributions. The graduating students are about to draw a successful conclusion to our university life. Here we send our most sincere wishes to the graduating students

6. Main process of the activity: After the teachers and students have all arrived, the host will announce the official start of the party.

The whole process can be divided into four parts

①Time silhouette

Record various photos taken during the three years of college into a period of roughly The 30-minute video mainly records the three years of youth in college, showing the beauty of the three years in college, allowing graduates to review their past college years, and giving non-graduates some thoughts on college life; thus introducing our party of the opening.

　② Farewell message

Teacher representatives and student representatives are invited to give speeches, mainly based on the teacher’s message to the students and the students’ expectations for their future.

③True communication.

The classmates have been living and studying together for three years. During this period, there will inevitably be bumps and bumps. As we are about to say goodbye, we express the deepest feelings in our hearts. , this link gives the stage to each student, and also allows us to listen to the truest thoughts deep in the hearts of the students.

④ Heartfelt wishes

Finally, there is a special link for this banquet. A small note is given to each student, and the students can write on the note After writing down your dreams, or the goals you want to achieve in the near future, or some expectations for your future, put them all in the prepared wishing bottles and keep them for safekeeping by the class teacher. Five years later, everyone will hold the ceremony again. At the class reunion, open your own note to see if you have accomplished your goals and realized your dreams. This is a very meaningful thing.

At the end of the program, the head teacher was asked to give a final speech, bringing up the good and bad things of the students in school, so that we can carry forward our own strengths and correct our shortcomings and deficiencies. and clarify our future goals. Finally, the students sang a song " " together. While singing, it also made us understand that we need more friends in life and work every day in the future. The entire party will also come to a successful conclusion with the melody of the song " ".

The banquet arrangement is ***8 tables, with ten to twelve people per table.

8. On-site layout requirements: It must present an atmosphere of warmth, gratitude, and memories. You can add some background music appropriately. Such as "You at the same table", "Friends", "Grateful Heart", etc. You can also display some group photos of the class through projection, such as the last time the whole class had a barbecue together in the orange garden, photos of participating in competitions and other activities.

Before the event, organize the students to contribute 100 yuan each as the source of funding for the banquet, plus the remaining class fees. After the event, the funding details (total revenue and expenditure, remaining funds, next-step funding arrangements, etc.) will be announced online to everyone. If there are any remaining funds, they will be returned to the donor or reserved for the next gathering.

9. Specific arrangements for preparatory staff:

Hosts: squad leader and old squad leader;

On-site layout personnel: class committee and other students, responsible for purchasing banquets Things used on the banquet, such as: balloons, ribbons, candles, etc.

The organizing committee will be responsible for the photographers of this banquet, and assist the life committee to prepare a small graduation gift for each student as a souvenir.

The study committee is responsible for sending invitation letters to each teacher and leader.

The life committee is responsible for the menu of this banquet and the purchase of drinks, fruits and other snacks.

The literary and art committee is responsible for the order and general category of the programs. It is best to allow every student to have the opportunity to perform on stage. Can be performed in groups and individually.

The literary and art committee is responsible for video production and background music preparation.

10. Special precautions for the event:

1. Someone must be responsible for coordinating with various departments in advance.

2 The host should be familiar with the entire party process and how to operate each part of the party.

3 Scene design. Audience area layout (actor entrance/audience sidewalk/staff sidewalk/guest seating area, and student viewing area)

4 Rehearsal issues. Pay attention to the time of each part, calculate the time of each part, the loopholes in each link, write down the problems of each part, summarize and solve them after the rehearsal

11. Project cost quotation

After the activity is successfully completed, the life committee will publish the detailed accounts

Planner: 09 Shangying 1 all class committee

This planning content is subject to the specific activity, if there are any changes Each student will be informed in advance.

Reception Event Planning Part 5

1. Start with an opening song or words to heighten the atmosphere, plus photos of the buildings in Donghua Polytechnic (especially the dormitory building), a group photo of men and women in military training, and photos of counselors.

2. Each student has a life photo, and his graduation message is attached to the picture (if there is a graduation speech, the photo can be played slower) - If you don't add a graduation speech here, go to the video at the end Let’s talk about graduation speeches here. Everyone or several people say it together. Here are some more sensational words.

3. Travel photos, activity photos, and dormitory photos (the four people say or do something to describe our four years, or combined with the following, the four people in the dormitory talk).

4. Finally, make a dynamic video. Next, you can give a graduation speech, a speech from the class president and the league secretary, or other students. For the dynamic video, you can choose a scene, one person on camera, two people Being on camera, a dormitory, etc., tell me what you think.

Video: You can make some videos without music, just speeches. Each person should give at least 30 seconds. You can choose the background. It doesn’t have to be everyone speaking. You can have two or three together. , this was arranged when I saw it; the video also has some animations and music, just like expressions, which were also taken on the spot.

The counselor’s photos and videos are all added because at first our dissatisfaction and opinions about him are only temporary. When graduation comes out, everyone will feel that it is actually a kind of fate. When we wait It will be a kind of happiness to watch it again after graduation.

Music: Farewell Song (Yuanqi), Gardenia Blooming (He Jiong), Graduation (Lin Dili), Those Flowers, Graduation Song (Erguna Band), I Wish You a Happy Journey (Xiaohu Team), Li Ge (Little Tiger Team), Tomorrow Will Be Better, The Past Is Like the Past, Departure (Shui Mu Nian Hua), Is there a song that will remind you of me (Zhou Huajian), Youth Album, Wish (Wang Zeamp; Yang Yingamp; Qiao Yuan&Tang Jing), You used to be-Xu Wei, Who accompanies me in my adventures-Beyond, Break away from everything-Beyond, I once had-Beyond, I cherish it tonight-Chen Baiqiang, Years of Friendship-Ekin Cheng, It’s hard to say goodbye-Jackie Chan, Believe in yourself- Jackie Chan, Piano Music: City in the Sky, Light Music: Pipa Xiang (Highly Recommended), Pure Music: Don't Lose, Never Forget (Recommended), Pure Music: Holding Hands, May People Live Longer, On the Water Side - Wang Dongcheng, Twenty Years of Anti-Japanese War, The first dream, one is like summer and the other is like winter, I really want to listen to it again and look back - Jiang Yuheng, Running - Yu Quan, On the Road - Liu Huan, Every Section of the Road - Lu Fang, Wandering Flower - Lu Fang, Friends Don't Cry - Lu Fang (recommended), Your Look - Luo Dayou, Never Back Down - Ren Xianqi (recommended), I've Suffered You - Tai Zhengxiao, Absolute Infatuation - Li Shengjie, Too Deep a Love - Tai Zhengxiao, Confidant - Tai Zhengxiao, I Want to Fly Higher - Wang Feng, Chasing Dreams - Xiaohu Team, Sunshine Shines After the Storm (Indispensable), If We Go Back to the Past - Zhang Haozhe (Recommended), Sailor, Rain or Shine (Recommended), Friends, Tears Know - Wen Lan, Love has to be forced - Yu Chengqing, Forgive me for not having the past Understand-Li Shu, Fei-Ye Pei, and your deskmate-Lao Lang all have to add lyrics to their songs when they play them in their videos.